Filed under: Budget, Technology, Videos, Hatchback, Chevrolet, Specialty, Electric
Chevrolet’s new commercial for the 2014 Spark EV emphasizes the little hatchback’s performance over pretty much everything else, and it even goes as far as to compare it to a Ferrari 458 Italia. That’s right, the electric bubble is pitched in the commercial as having a higher torque figure than the Ferrari – and it does, with a massive 400 pound-feet ready to be unleashed.
That doesn’t translate into a quicker car, however, as the 458’s V8 with 570 horsepower and not-exactly-quaint 398 lb-ft gives it a 0-60 time of 3.0 seconds compared to the Spark EV’s 7.6-second run.
“We think the fun-to-drive element is an area for us to differentiate ourselves,” Sam Basile, executive chief engineer for GM’s global minicars and emerging-market vehicles, told Automotive News.
EV makers who aren’t Tesla might want to take note of the Chevrolet ad, because, as the novelty of clean electric propulsion wears off, the Spark EV has planted something else in our minds: quick electric propulsion for the masses. That is, if its sales weren’t limited to California and Oregon.
Watch Chevy’s refreshing commercial below.
Continue reading Chevy ad compares Spark EV with Ferrari 458 Italia
Chevy ad compares Spark EV with Ferrari 458 Italia originally appeared on Autoblog on Thu, 18 Jul 2013 16:58:00 EST. Please see our terms for use of feeds.
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Continue reading “Video: Chevy ad compares Spark EV with Ferrari 458 Italia”
Motor Trend may prefer the Chevrolet Volt, but the well-heeled readers of the Robb Report have a considerably different set of priorities when it comes to picking the best of the best. That’s why the luxury magazine has decided to name the Ferrari 458 Italia as its Car of the Year.
Ferraris have been known to have the fire inside, and sometimes the coupes like to give their owners a baptism by fire. Literally. The gent in the photo was cruising through Paris in his new 458 Italia when he noticed that the rear fender was on fire. While he bolted from the driver’s seat and left the car burning in the middle of the street, a passerby happened to have a fire extinguisher and put the flames to rest before the 458 got an even blacker paint job.