Video: Crashvertising coming soon to a traffic jam near you?

Filed under: Etc., Marketing/Advertising, Videos, Humor

Crashvertising

Crashvertising – Click above to watch video after the jump

One thing’s certain: where there’s a car accident, there’s a crowd. The severity is irrelevant; people gawk. To capitalize on this untapped audience a team of marketers has introduced the concept of Crashvertising.

If the Crashvertise team is notified of an accident, head to the scene quickly with posters and roadside emergency triangles highlighting whatever campaign is being promoted. To further draw in onlookers, the Crashvertisers will hand out related swag to further drive home whatever message the advertiser du jour is looking to spread.

A video, available after the jump, highlights how the Crashvertise concept works. Now, before you go berserk in the comments… be aware that this is satire. That said, we wouldn’t be surprised if someone decides to run with this…

Gallery: Crashvertising

CrashvertisingCrashvertisingCrashvertising country breakdownCrashvertising

[Source: Crashvertise]

Continue reading Video: Crashvertising coming soon to a traffic jam near you?

Video: Crashvertising coming soon to a traffic jam near you? originally appeared on Autoblog on Sat, 18 Dec 2010 20:01:00 EST. Please see our terms for use of feeds.

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China’s 60-mile long traffic jam ends

Filed under: China, Etc.

Here’s a little ray of sunshine if you happen to be traveling on the G110 expressway in China. The massive, 60-mile long traffic jam that reportedly cropped up due to road maintenance between Beijing and Zhangjiaku has all but evaporated. NBC News decided to get down and dirty by heading up the afflicted highway to see the mayhem for itself, only to find that the Chinese government had successfully dissipated the clog.

From what the news agency found, the G110 is popular among truck drivers hauling coal from illegal mines in the countryside into Beijing. There are plenty of larger, quicker roads to get goods in and out of the capital, but those highways are heavily monitored and charge drivers based on their load and the distance they travel. Until just recently, the G110 didn’t have those hassles.

But after traffic began to go stack up, the government quickly erected a series of toll booths and weigh stations to keep an eye on what’s going and coming through the area. For now, traffic is flowing freely along the road, even though the original roadwork isn’t set to wrap up until mid September.

[Source: NBC News | Image: AP Photo/Alexander F. Yuan]

China’s 60-mile long traffic jam ends originally appeared on Autoblog on Wed, 25 Aug 2010 16:31:00 EST. Please see our terms for use of feeds.

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Traffic jam puppet shows an interesting way to pass the time, All Things Considered [w/videos]

Filed under: Etc., Videos

Superclogger – Click above to watch video after the jump

If you’re on an LA freeway and traffic is especially miserable, look for a white Mazda pickup – the one with the yellow dudes in the back. What you’ve got is a mobile puppet show led by Joel Kyack, a Southern California artist who wants to explore themes like chaos, control, individual will and “negotiations of agency and resignation.” With puppets. In the back of truck. During rush hour.

There’s an FM transmitter in the bed, so anyone within 200 feet can tune in to the dialogues of Alexi the Eastern European iron worker or the unnamed Party Girls. You can find a sample show in the video after the jump, or if you want the real thing and you can’t get on the 405, there’ll be a closing exhibition at LA’s Hammer Museum on September 21.

[Sources: NPR, KTLA]

Continue reading Traffic jam puppet shows an interesting way to pass the time, All Things Considered [w/videos]

Traffic jam puppet shows an interesting way to pass the time, All Things Considered [w/videos] originally appeared on Autoblog on Fri, 20 Aug 2010 17:58:00 EST. Please see our terms for use of feeds.

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