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Video: Nissan recruits Stormtroopers to promote Juke in Japan

Filed under: Japan, Marketing/Advertising, Crossover, Nissan

Nissan Juke configurator

The Juke is a matter of individual taste, to be sure, but Nissan is keen on making each one even more individual with the launch of the 15RX Personalized Package.

Nissan is promoting the customization available on the Juke in the Japanese Domestic Market with a dedicated website, complete with a rather slick online configurator. And to make the process that much more engaging, it’s included a Stormtrooper that changes in appearance along with the Juke. Which is fitting, seeing as how the quirky crossover looks like it belongs in a Star Wars movie as it is.

The package is being launched together with a new Star Wars-themed publicity campaign that is building an array of web movies, the latest of which you can view below, along with the press release that details the full campaign.

Continue reading Nissan recruits Stormtroopers to promote Juke in Japan

Nissan recruits Stormtroopers to promote Juke in Japan originally appeared on Autoblog on Wed, 28 Aug 2013 17:01:00 EST. Please see our terms for use of feeds.

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Report: Why some Nissan Juke owners are getting a $400 check in the mail

Filed under: Crossover, Hatchback, Nissan, Earnings/Financials

2011 nissan juke

2011 Nissan Juke – Click above for high-res image gallery

The Nissan Juke is offered in two different drivetrain flavors: front-wheel drive or all-wheel drive. When marketing the Juke early on, Nissan listed the gas tank capacity at 13.2-gallons. That’s true… for the front-wheel-drive model, however, the all-wheel-drive Juke has a smaller 11.6-gallon tank. Nissan caught the error and corrected it, but not before approximately 4,000 Juke owners purchased the all-wheel-drive Juke and assumed they had the larger tank.

Not content to simply issue an all-encompassing apology, Nissan is sending out letters to each one of those 4,000 Juke owners (out of the 22,000 folks who have so far purchased a Juke). But there is more than just a letter inside the envelope. Nissan is also including a check for $400. Head over to ConsumerSearch.com to read the letter that Nissan sent, then feel free sound off in the ‘Comments’ regarding the 400 bones.

Do you think this is a cool move by Nissan or would you still be upset as a Juke owner?

Why some Nissan Juke owners are getting a $400 check in the mail originally appeared on Autoblog on Wed, 18 May 2011 15:30:00 EST. Please see our terms for use of feeds.

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Video: David Letterman buys a Ford Fusion on air, Nissan Juke gets dissed

Filed under: Car Buying, Sedan, Videos, Ford, Celebrities, Humor

david letterman taking delivery of his 2011 ford fusion

David Letterman buys a 2011 Ford Fusion on-air – Click above to watch video after the jump

If you were David Letterman, what type of car would you purchase? Something German? Italian? Perhaps something that quickly propels you to illegal speeds? You’re all wrong, unless your guess was the 2011 Ford Fusion… which would be an amazingly accurate answer.

Letterman posed a challenge to local Nissan and Ford dealers; get to my set first and I will buy a car from you. Nissan was working to bring down the Juke, while Ford sent over a Fusion. It was clear that Letterman wanted the Ford to arrive first because he mocked the Juke and held up a sign reading “we love Ford.”

Luckily for Dave, a salesman from the Manhattan Ford dealership arrived first. He sat down with Dave, and Letterman successfully haggled him down a bit on the price. Click past the jump to see David Letterman take ownership of a 2011 Ford Fusion and to see the Top Ten Reasons Dave Doesn’t Want A Nissan Juke. Okay, fine. We may have embellished that last bit a little…

[Source: YouTube, Ford]

Continue reading Video: David Letterman buys a Ford Fusion on air, Nissan Juke gets dissed

Video: David Letterman buys a Ford Fusion on air, Nissan Juke gets dissed originally appeared on Autoblog on Thu, 24 Feb 2011 16:57:00 EST. Please see our terms for use of feeds.

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Videos: Nissan pits Juke against… Sports Illustrated swimsuit model?!

Filed under: Etc., Marketing/Advertising, Videos, Crossover, Nissan, Humor

Nissa Juke vs Amber the swimsuit model

Nissan Juke versus Amber the swimsuit model – Click above to watch video after the jump

Nissan is teaming up with Sports Illustrated to highlight a few specific models – one made of sheetmetal and eight lovely ladies crafted from genetically-gifted moms and dads. The funky 2011 Juke is going head-to-head against models vying for a spot in this year’s infamous SI Swimsuit issue.

This new series of advertisments showcases the attributes of both the Juke and a bikini-clad model named Amber. Acceleration, agility, aerodynamics and curb appeal are tested with less than shocking results.

The four spots are available for you to view after the jump, and be sure to check out SI.com/ModelSearch when it goes live later this evening to vote for your favorite swimsuit hopeful.

[Source: Nissan]

Continue reading Videos: Nissan pits Juke against… Sports Illustrated swimsuit model?!

Videos: Nissan pits Juke against… Sports Illustrated swimsuit model?! originally appeared on Autoblog on Mon, 14 Feb 2011 14:59:00 EST. Please see our terms for use of feeds.

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Renault Captur concept is French for “Nissan Juke”

Filed under: Concept Cars, Geneva Motor Show, Europe, Crossover, Renault

2011 Renault Capture concept

2011 Renault Captur concept – Click above for high-res image gallery

The lines between vehicle segments and bodystyles are getting more blurred all the time. And it isn’t just the Germans with their “four-door coupes” and “sports activitiy vehicles,” either. Nissan has proven just as capable of blurring the line between SUV and hatchback with their crossovers – vehicles like the Rogue and Juke. And now the Japanese automaker’s sister company, Renault, appears to be following down the same path with its new Captur concept.

The Captur follows last year’s DeZir show car in showing the way forward for the French automaker’s design language, capturing, as it were, the spirit that future Renaults will be taking. Of course this being a French concept car, it encompasses certain elements that won’t ever see production. Things like the fantastical interior, to start with, and those 22-inch wheels whose white spokes seem to blend right into the tires. But if you want an overall picture of where Renault is heading, this is where it’s at.

Powered by Renault’s Energy dCi 160 twin-turbo engine giving 160 horsepower and 280 pound-feet of torque, the Captur also incorporates dual-clutch gearbox.

Although Renault doesn’t say so specifically in the press release after the jump, where you can scope out all the details, we’re assuming we’ll see the Captur on the show stand at the upcoming Geneva Motor Show, from which we’ll be sure to bring you our up-close-and-personal impressions and images. In the meantime, you can scope it out in the high-res image gallery below.

Gallery: 2011 Renault Captur concept

[Source: Renault]

Continue reading Renault Captur concept is French for “Nissan Juke”

Renault Captur concept is French for “Nissan Juke” originally appeared on Autoblog on Thu, 10 Feb 2011 12:34:00 EST. Please see our terms for use of feeds.

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Review: 2011 Nissan Juke

Filed under: Budget, Performance, Crossover, Hatchback, Nissan, Reviews

Funky Hatch Is The Perfect Nissan Middle Child

2011 Nissan Juke – Click above for high-res image gallery

Nissan seems to be on a war path to fill every last ounce of white space in the automotive spectrum. The company has unleashed a barrage of vehicles that range from playful to downright confusing. At first blush, the 2011 Nissan Juke would seem to fit into the latter category. With styling that’s two shakes away from robo-reptilian, the small crossover packs plenty of power, a tall ride height and a small footprint into one sub-$20,000 package. If you can avoid pigeonholing the Juke, you’ll find that the engineers at Nissan secretly managed to bring their own interpretation of the hot hatch to market without raising the ire of the company’s accountants.

We wouldn’t blame you for thinking we’re one stud short of a lug pattern on this one, but point your peepers to a few specs and you’ll see what we mean. The Juke weighs in at less than 3,000 pounds in front-wheel-drive guise and packs a turbocharged, direct-injection 1.6-liter four-cylinder engine that’s good for 188 horsepower. For reference, the company’s own Sentra SE-R hits the scales with an extra 88 pounds on its waist and 11 fewer ponies at its command. Opt for the manual gearbox in the Juke, and things get even lighter. Intrigued? We were too.

Gallery: 2011 Nissan Juke: Review

2011 Nissan Juke

Continue reading Review: 2011 Nissan Juke

Review: 2011 Nissan Juke originally appeared on Autoblog on Mon, 24 Jan 2011 11:57:00 EST. Please see our terms for use of feeds.

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One Last Texan: Nissan Juke named CUV of the Lone Star State

Filed under: Crossover, Hatchback, Nissan

2011 Nissan Juke – Click above for high-res image gallery

We told you yesterday about a whole slew of awards doled out by the Texas Auto Writers Association, but we missed one. The 2011 Nissan Juke has earned the nod as as this year’s CUV of Texas. The gaggle of Lone Star writers that hopped behind the seat cited the vehicle’s interesting styling and engaging driving experience as the top-ranking reasons for the high-riding hatch’s win. Of course, we’re pretty big fans of the 32 miles per gallon (highway) that the 188-horsepower 1.6-liter turbo-four turns out, and the super-trick HVAC controls are worth a win in our book, too. Still, we can’t help but be a bit surprised that historically conservative Texas would recognize such an otherworldly looking machine. We’re guessing that a healthy contingent of the jury comes from “Keep it Weird” Austin, and that’s just fine by us.

Nissan says that the TAWA will present the automaker a trophy at its award ceremony on November 12 at Space Center Houston. Seems only fitting for a CUV that looks like it could have spent its formative years roaming the surface of Mars. Hit the jump for the press release.

Gallery: 2011 Nissan Juke: First Drive

[Source: Nissan]

One Last Texan: Nissan Juke named CUV of the Lone Star State originally appeared on Autoblog on Tue, 26 Oct 2010 16:32:00 EST. Please see our terms for use of feeds.

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Video: Juke film answers the question – What were Nissan designers thinking?

Filed under: Videos, Crossover, Nissan, Design/Style

Nissan Juke with Albaisa

Design inspiration for the Nissan Juke – Click above to watch video after the jump

The 2011 Nissan Juke has what some might call ‘controversial’ styling. It’s downright polarizing. So, where did Nissan pull its inspiration from in order to craft these lines? Alfonso Albaisa is the Vice President of Nissan Design Europe and he’s here to explain exactly why the Juke looks like it does.

Albaisa states that the essence of the Juke “captures the pure life of a 30-something year-old guy.” The vehicle is aimed at a younger demographic of new car buyer and Nissan’s goal was to turn lifestyle elements into design features. The interior is supposed to be reminiscent of a person wearing a wetsuit while the front end is intended to invoke visions of a rally car.

Automotive designers are always entertaining to listen to, and Alfonso Albaisa is no exception. His descriptive language wended its way into our brains giving us a greater appreciation for Nissan’s little sporty crossover. Don’t believe us? Listen to the man in the clip after the jump.

Gallery: 2011 Nissan Juke: First Drive

Continue reading Video: Juke film answers the question – What were Nissan designers thinking?

Video: Juke film answers the question – What were Nissan designers thinking? originally appeared on Autoblog on Fri, 08 Oct 2010 20:00:00 EST. Please see our terms for use of feeds.

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Video: Nissan Juke – The Ultimate Donut Machine?

Filed under: Marketing/Advertising, Videos, Crossover, Nissan

Nissan Juke drift

Nissan Juke on a donut run – Click above to watch the video after the jump

Is the 2011 Nissan Juke a smart tool for doing donuts? It’s a fun whip, but as a front- or front-biased all-wheel driver, we’re leaning very close to ‘No.’ Is the Juke a great tool for getting donuts? After watching Nissan’s new ad for its little crossover, we might just have to say ‘Yes.’

The first Juke ad we saw went in a rather weird direction, however this new spot plays up the CUV’s sportiness. The Juke squeezes 188 horsepower and 177 pound-feet of torque from its 1.6-liter turbocharged four-cylinder engine. Pair that with an available six-speed manual transmission and a curb weight that sits on the good side of 3,000 pounds (for the front-wheel drive model), and you have a tiny machine capable of a surprising amount of thrills behind the wheel.

Grab the e-brake and drift on over to the jump to see the donut-run action, along with a second bonus commercial in which the Juke takes on ‘The Dread.’ Thanks to everyone for the tips!

Gallery: 2011 Nissan Juke: First Drive

[Source: Nissan via YouTube]

Continue reading Video: Nissan Juke – The Ultimate Donut Machine?

Video: Nissan Juke – The Ultimate Donut Machine? originally appeared on Autoblog on Tue, 05 Oct 2010 12:29:00 EST. Please see our terms for use of feeds.

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Video: Nissan UK commercial for Juke lights ’em up

Filed under: Budget, Marketing/Advertising, Videos, Crossover, Nissan, UK

Nissan UK Juke commercial – Click above to watch video after the jump

The Nissan Juke, a space oddity that continues to win hearts and minds, has a commercial in the UK that continues the crossover’s ownership of left field. The two-minute spot with a music track straight from a Halo ad injects some energy to the Juke mix, suggesting that it might have enough spark to get the city going and make your hair stand on end. Or at least enough to start up Richard Simmons. Follow the jump to watch.

Gallery: 2011 Nissan Juke: First Drive

Photos copyright (C)2010 Chris Paukert / AOL
[Source: Nissan UK via Top Speed]

Continue reading Video: Nissan UK commercial for Juke lights ’em up

Video: Nissan UK commercial for Juke lights ’em up originally appeared on Autoblog on Thu, 23 Sep 2010 19:58:00 EST. Please see our terms for use of feeds.

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