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Filed under: Truck, Jeep

Jeep Gladiator Concept

Jeep Gladiator Concept – Click above for high-res image gallery

During a roundtable meeting in Detroit, Chrysler CEO Sergio Marchionne confirmed that Jeep will be getting a new model in the near future, one that he’s classifying as a “multipurpose” vehicle fitted with “a truck bed.”

Although Marchionne stopped short of calling the Jeep a pickup, he did reference the 2005 Gladiator concept (above) and said “there’s better than a 50% chance that you’ll get one.”

Just as intriguing, the perpetually sweatered-CEO told the assembled media that the cargo-hauling Jeep will come to market whether the Ram brand likes it or not, saying, “They’re totally peeved off at the fact that we’re going to have anything that looks like a pickup truck with a Jeep badge on it. I actually think there’s space for it.” So do we Mr. Marchionne. So do we…

Gallery: 2005 Jeep Gladiator Concept

[Source: PickupTrucks]

Marchionne: Jeep is finally getting a pickup… kinda originally appeared on Autoblog on Tue, 11 Jan 2011 11:55:00 EST. Please see our terms for use of feeds.

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Filed under: Budget, Marketing/Advertising, Videos, Hatchback, Fiat, Luxury

Long-form Fiat 500 U.S. ad – Click above to watch video after the jump

The enthusiast hordes have been gearing up for the arrival of the Fiat 500 for some time now. At last, Fiat has prepared its ad campaign to let the more casual car fan know what’s about to hit, and the initial result feels, to us, a lot less exciting than the car itself. Think Anthony Robbins meets a Target commercial, with a little bit of a white 500 thrown in. Or just think Moby since, with no disrespect to the musician himself, his tunes have become the soundtrack to tapioca advertising.

The 1:47 spot you’ll find after the jump will supposedly be cut up to provide more TV-friendly commercial spots of various lengths. Have a look and let us know if you think the Fiat 500 is well served, or deserves more. Hat tip to Jamie

[Source: YouTube via Left Lane News]

Continue reading Video: First U.S. ad for the Fiat 500 is… kinda bland

Video: First U.S. ad for the Fiat 500 is… kinda bland originally appeared on Autoblog on Sat, 27 Nov 2010 15:36:00 EST. Please see our terms for use of feeds.

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