Filed under: Sedan, Hyundai, Luxury, South Korea
As recently as a decade ago, mentioning brands like Hyundai and Prada in the same sentence would have seemed laughable. But today’s Hyundai is a very different company with a very different image. And no car could sum up such a transformation more than the Genesis.
Two years ago, the Korean automaker announced a partnership with the Italian fashion house with a concept car, but has now launched the production Genesis Prada in its home market. The special edition luxury sedan is distinguished by special paint – either Brown Moro, Blue Baltico or Black Nero – with a shark-fin antenna on the roof, offset by dark chrome trim and special 19-inch alloys. Saffiano parchment leather swaths the interior along with piano lacquer black trim and a rear-seat entertainment system. And of course you can count on the requisite badges to identify this Genesis as different from all others.
Hyundai’s celebrated 5.0-liter V8 with 424 horsepower is on pushing duty, mated to an eight-speed automatic transmission. Distribution will be constricted initially to South Korea, before availability will commence in limited numbers of China and Middle Eastern markets. Follow the jump for more details and check out the high-resolution images in our gallery for a closer look.
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Hyundai launches Genesis Prada sedan in South Korea originally appeared on Autoblog on Wed, 18 May 2011 16:01:00 EST. Please see our terms for use of feeds.
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Chevrolet Camaro in Korea – Click above for high-resolution image
The UAW has announced its support for Hyundai workers in South Korea who have been on strike since November 15. The employees are all temporary and contract workers who receive lower pay and fewer benefits compared to their full-time counterparts, and their strike has managed to shut down a production facility. According to the Detroit Free Press, the UAW says that at least one fifth of Hyundai workers are temporary and that those workers deserve the same pay and benefit as the automaker’s full-time employees. In addition, the UAW says that many of the Hyundai temporary workers are often hired by false contractors. 