Mitsubishi promises to “evolve” Lancer Evolution, lowers price in UK

Filed under: Sedan, Performance, Etc., Mitsubishi

2011 Mitsubishi Lancer Evolution MR

2011 Mitsubishi Lancer Evolution MR – Click above for high-res image gallery

After a strong backlash from its announcement that the Lancer Evolution would be no more after its 10th generation, Mitsubishi has backpedaled on its decision to kill the car. The automaker promises that the Evo X will live out its life cycle as planned, and will continue to evolve in the future, but that may mean going a slightly different direction.

Mitsu is trying to balance the necessity to move toward more eco-friendly conveyances while not alienating the huge fan base that the Evo has cultivated since the first-generation car was introduced in 1992.

Along with its promise to keep building Evos and find a way for them to fit in to Mitsubishi’s new green lineup, the company has lowered the price of entry for the Evo X to £29,699.00 in the UK. While there’s no word yet on what the new Evos may wind up looking or behaving like, there’s at least a tenuous promise that the car will continue.

Gallery: 2011 Mitsubishi Lancer Evolution

[Source: Mitsubishi]

Continue reading Mitsubishi promises to “evolve” Lancer Evolution, lowers price in UK

Mitsubishi promises to “evolve” Lancer Evolution, lowers price in UK originally appeared on Autoblog on Sat, 19 Mar 2011 18:37:00 EST. Please see our terms for use of feeds.

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Video: Pro wakeboarders jump floating Mitsubishi Lancer Ralliart Sportback

Filed under: Videos, Crossover, Mitsubishi


Click above to watch the video after the jump

When we think of the best possible ways to market a vehicle, somehow placing it on a floating platform and letting wakeboarders jump over it just doesn’t crack the top 10. That didn’t stop Mitsubishi from offering up an all-new Lancer Ralliart Sportback for All-ActionSports.com’s mid-week wake up. Wakeboarders from all over the U.S. lined up to hit a ramp at full speed, jump over ten feet in the air while flipping and flopping over the Mitsubishi wagon.

Hit the jump to watch the skiing daredevils take on water, gravity and the Sportback at the same time.

[Source: YouTube]

Continue reading Video: Pro wakeboarders jump floating Mitsubishi Lancer Ralliart Sportback

Video: Pro wakeboarders jump floating Mitsubishi Lancer Ralliart Sportback originally appeared on Autoblog on Thu, 16 Sep 2010 16:58:00 EST. Please see our terms for use of feeds.

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Review: 2010 Mitsubishi Lancer Sportback Ralliart takes aim at the competition

Filed under: Performance, Hatchback, Mitsubishi, Reviews

2010 Mitsubishi Lancer Sportback Ralliart – Click above for high-res image gallery

There has always been a glaringly obvious gap in Mitsubishi’s current Lancer lineup. On the bottom is the… Lancer, a biggish-for-its-class economy car that no one particularly likes – at least that’s what the sales charts would indicate. It’s slow, filled with cheap plastics and dull. It hasn’t even proven to be all that reliable by Japanese small-car standards, but at least it looks good. At the top of the heap and on a wholly different plane sits the Lancer Evolution. It’s the giant-slayer, David, the little car that humbles supercars. It’s also the hottest of the rally-inspired all-wheel-drive turbocharged pocket rockets. The Evo’s only real competition is the Subaru WRX STI and, let’s be honest, the Evo has been the better car for years now (Subaru has just updated its warrior for 2011, so a new comparison is in order). Its handling is more precise, yet at the same time more insane. The Mitsu is rawer, rougher, tougher and most importantly faster, even though it’s down half a liter on the WRX STI in terms of displacement. Don’t read this wrong, the STI is a fine backroad killer. But the EVO is more homicidal.

It looks like a toned down Evo, which is exactly what Mitsubishi wants you to think.

Back to that gap. In the middle of its arch rival’s portfolio has long lived the WRX, Subaru’s Goldie Loxian sportster, which is very fast, very nimble, but very well priced (it still starts at under $25,000). The WRX has long threaded the needle between excellent all-around performance and the customer not being able to afford a higher monthly payment. Subaru, therefore, has sold a ton of them, for not only does the WRX offer all that power and rally-bred oomph at a low price, it can be had as a wagon. Mitsubishi had nothing until this year, when the Japanese industrial powerhouse brought over two new flavors of its hopped-up Lancer, the Ralliart and the Ralliart Sportback.

Today we’re taking a look at the supposedly more practical of those two additions, the five-door Sportback. When the pictures of the Lancer Sportback Ralliart started spilling onto this here internet, Yours Truly was especially excited. The main reason being that for the past eight years, I’ve owned a WRX wagon in one form or another. Biased? You could say that, but at that same time, I’ve been driving Evos against STIs and have remained aware (perhaps painfully aware) that the Evo is the sharper blade. Perhaps, then, the Sportback Ralliart could be my next fast and furious wagon, or at least go wheel-to-wheel with its competition from Fuji Heavy Industries? Hop the jump to find out.

Gallery: Review: 2010 Mitsubishi Lancer Sportback Ralliart

Photos copyright (C)2010 Drew Phillips / AOL

Continue reading Review: 2010 Mitsubishi Lancer Sportback Ralliart takes aim at the competition

Review: 2010 Mitsubishi Lancer Sportback Ralliart takes aim at the competition originally appeared on Autoblog on Wed, 28 Jul 2010 11:58:00 EST. Please see our terms for use of feeds.

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Mitsubishi Lancer earns Top Safety Pick award, first small car Mitsubishi to pass new rollover test [*UPDATE]

Filed under: Budget, Sedan, Safety, Mitsubishi

2010 Mitsubishi Lancer ES – Click above for high-res image gallery

The Insurance Institute for Highway Safety has named the Mitsubishi Lancer one of its top safety picks. The four-door sedan managed to be the first small car Mitsubishi that the Institute has tested to pass the new roll-over test with a “good” rating. As much as we like entertaining ourselves by thinking about the researchers flipping a bevy of cars and SUVs from 9-to-5, that isn’t quite how the institute tests for rollover strength.

Instead, a large metal plate exerts a steady force on the roof of a vehicle until the crash structure deflects by five inches. At that point, the boffins measure the amount of force it took to bend the roof and compare it to the overall weight of the vehicle. From there, a strength-to-weight ratio can be established. Currently, the federal government requires a vehicle’s roof to be able to withstand 1.5 times the weight of the car, and in order for a vehicle to earn a “good” rollover rating from the IIHS, the roof needs to be able to stand up to four times the weight of the vehicle.

Gallery: 2010 Mitsubishi Lancer ES

[Source: The Insurance Institute for Highway Safety]

Mitsubishi Lancer earns Top Safety Pick award, first small car Mitsubishi to pass new rollover test [*UPDATE] originally appeared on Autoblog on Thu, 22 Jul 2010 15:59:00 EST. Please see our terms for use of feeds.

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Video: Mitsubishi Lancer Evolution X SE ready to smoke some rubber

Filed under: Videos, Mitsubishi


2011 Mitsubishi Lancer Evolution X SE – Click above to watch the video after the jump

Mitsubishi is hyping its latest entrant into the Lancer Evolution X family with a new video of the SE tackling two of California’s greatest racetracks.

The Special Edition blends the GSR and MR models to create a mid-range Evo that’s slightly easier on the wallet, but it doesn’t skimp on the good stuff. A Twin-Clutch Sportronic Shift Transmission is mated to the standard turbocharged 2.0-liter four, while two-piece Brembo front brake rotors, Bilstein shocks and Eibach springs round out the performance mods. Mix in the same “diamond black” paint job from the SE edition of the Evolution IX, a rear lip spoiler, Xenon XID headlamps, heated Recaro bucket seats and a set of 12-spoke wheels and you’ve got yourself a genuinely special Evo on your hands. Hit the jump to see the SE taking to track, complete with gratuitous powerslides and tire-shredding four-wheel drifts.

Gallery: 2011 Mitsubishi Lancer Evolution X SE

[Source: YouTube]

Continue reading Video: Mitsubishi Lancer Evolution X SE ready to smoke some rubber

Video: Mitsubishi Lancer Evolution X SE ready to smoke some rubber originally appeared on Autoblog on Fri, 16 Jul 2010 16:58:00 EST. Please see our terms for use of feeds.

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