land Archives | Page 2 of 4

Land Rover launches Being Henry interactive film series to promote Evoque

Filed under: SUV, Marketing/Advertising, Land Rover

being henry title screen

The trailer to Being Henry – Click above to watch video after the jump

Telly is all grown up. Or, at least the actor that protrayed him in the film Kids is. Leo Fitzpatrick, who also portrayed drug addict Johnny Weeks on The Wire, has decided to go in a different direction for Land Rover’s new interactive film Being Henry.

The spot was created by Land Rover as a unique means to tout the many personalization options for its new Evoque. Directed by Nick Gordon, Being Henry allows the viewer to jump into the story and take control of Henry’s actions. The result is an engaging, humorous and very different way for an automaker to advertise a product.

Once you reach the end of your decision making process, “the voice” comes in and shows you what type of Evoque fits the decisions you make. We will warn you that some of the language is certainly not safe for work, but the film is definitely worth a few moments of your time. Click past the jump to view a trailer of the film. After that, head over to the Being Henry website to start your journey.

Continue reading Land Rover launches Being Henry interactive film series to promote Evoque

Land Rover launches Being Henry interactive film series to promote Evoque originally appeared on Autoblog on Fri, 06 May 2011 19:57:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

Continue reading “Land Rover launches Being Henry interactive film series to promote Evoque”

You’ll feel safe inside a Land Rover, no matter what sort of trouble you’re in

Filed under: SUV, Marketing/Advertising, Videos, Land Rover, Humor

land rover lr4

Land Rover LR4 is a safe place… regardless of the trouble you’re in – Click above to watch video after the jump

Land Rover builds tough vehicles, and it believes that occupants should feel safe when inside of them. We believe most people have a similar definition when discussing vehicular safety, but Land Rover owners might have other definitions of safety as well…

In a new commercial, Land Rover shows us that its LR4 is a safe haven from one soon-to-be-angry significant other that just discovered her man is a pathological liar. He’s not named Jean-Luc, does not speak with a French accent and has a whole host of other things to confess. Thankfully, he can do so from the safety of his Land Rover.

It’s not just this particular liar that feels safe either, as the LR4 can get dirty cops to comfortably confess and an timid manager to confront “the office sword collector.” Click past the jump to watch the scenes unfold.

Continue reading You’ll feel safe inside a Land Rover, no matter what sort of trouble you’re in

You’ll feel safe inside a Land Rover, no matter what sort of trouble you’re in originally appeared on Autoblog on Wed, 04 May 2011 19:57:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Continue reading “You’ll feel safe inside a Land Rover, no matter what sort of trouble you’re in”

Report: Land Rover gearing up for all-new Defender

Filed under: SUV, Land Rover, Off-Road

Land Rover Defender SVX

Land Rover Defender SVX – Click above for high-res image gallery

There’s something deliciously old-school about the Land Rover Defender. The product of continuous development since 1948 and produced in its current form since 1983, the Defender is to SUVs what the Porsche 911 is to sports cars: unapologetically faithful to its original form. But while the iconic Land Rover is still the very embodiment of the go-anywhere vehicle, the company is reportedly preparing to give it a complete overhaul.

Initial reports pertaining to the development of a new vehicle typically come with few details because inside sources remain tight-lipped. In this case, it appears that there are no details to be divulged simply because Land Rover hasn’t decided what they’ll be yet. At this point, according to British reports, JLR is intensively studying what is needed before it goes ahead with development – which strikes us as a smart course of action when you’re dealing with replacing a vehicle as legendary as the Defender.

All we know at this point is that the new Defender is likely to feature a highly adaptable chassis on which will be built a wide variety of body types, from convertibles to wagons to pickups. After Land Rover does finally decide on the way forward, it is expected to unveil a concept sometime in early 2013 before it can begin production in 2015.

Gallery: Land Rover Defender SVX

[Source: Autocar]

Report: Land Rover gearing up for all-new Defender originally appeared on Autoblog on Tue, 26 Apr 2011 17:39:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Continue reading “Report: Land Rover gearing up for all-new Defender”

2011 Australian Grand Prix comes straight from a land Down Under [Spoilers]

Filed under: Motorsports, Australia

2011 Australian Grand Prix

2011 Australian Grand Prix – Click above for high-res image gallery

And they’re off, ladies and gentlemen. After a tumultuous offseason that saw Robert Kubica sidelined from a rally crash, two Lotus-Renault teams embroiled in a naming rights dispute, the arrival of Pirelli tires to replace Bridgestone and the cancellation of the Bahrain Grand Prix due to political unrest, the 2011 Formula One World Championship has kicked off in earnest with the Australian Grand Prix.

Heading down under to Albert Park, both titles are Red Bull’s to defend. But preseason testing showed strong competition coming from the likes of Ferrari, McLaren and Mercedes GP. Would reigning champion Vettel and company be able to hold them back to start off their defense as strong as last year? Follow the jump to find out.

Gallery: 2011 Australian Grand Prix

[Images: Clive Mason, Paul Gilham, Vladimir Rys/Getty | Rob Griffith, Andrew Brownbill, Vincent Thian, David Callow, Daniel Munoz/AP]

Continue reading 2011 Australian Grand Prix comes straight from a land Down Under [Spoilers]

2011 Australian Grand Prix comes straight from a land Down Under [Spoilers] originally appeared on Autoblog on Sun, 27 Mar 2011 06:39:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Continue reading “2011 Australian Grand Prix comes straight from a land Down Under [Spoilers]”

Geneva 2011: 1908 Fiat SB4 “Mephistoles” land speed record car baffles the mind

Filed under: Motorsports, Classics, Geneva Motor Show, Racing, Fiat

1908 Fiat SB4 Eldridge

1908 Fiat SB4 Eldridge “Mephistoles” – Click above for high-res image gallery

Way in the back of the Fiat booth at this year’s Geneva Motor Show, behind all of the shiny modern machinery with their tiny, fuel-sipping engines, sat a car that looks like one of those wood-carved models you see at every knick-knack store. Curious though it was, we knew right off the bat there is something far more significant to this car than met the eye. And indeed there is.

Nicknamed “Mephistoles” by the French public in the 1920s, this 1908 Fiat SB4 racer was, at the time, the fastest car in the world. Sir Ernest Eldridge bought it on the cheap after it crashed in a race at Brooklands in the UK, thereafter setting about turning it into a land speed record car. To get there, Sir Ernest and company replaced the engine with a 22-liter(!) inline six-cylinder aircraft engine that delivered 320 horsepower to the rear wheels via chain drive – a combination (hardly) kept in check by a single brake on the rear differential.

Mephistoles set a top speed of 143.26 miles per hour over a flying kilometer in Arpajob, France in 1924, but was later disqualified because the regulations stipulated the necessity of a reverse gear, which the Fiat lacked. Sir Ernest developed a system and came back, regulations satisfied, just days later to set a new record of 146 mph… the last such record achieved on a public road. To this day, according to the lore, nobody knows how Eldridge got the thing to go in reverse, but after over three years of restoration, Fiat is proudly exhibiting Mephistoles in Geneva, and we snapped a few photos to help you ponder the mystery and majesty for yourself.

Gallery: 1908 Fiat SB4 Eldridge “Mephistoles”: Geneva 2011

Geneva 2011: 1908 Fiat SB4 “Mephistoles” land speed record car baffles the mind originally appeared on Autoblog on Thu, 03 Mar 2011 19:20:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Continue reading “Geneva 2011: 1908 Fiat SB4 “Mephistoles” land speed record car baffles the mind”

Pickup truck becomes third vehicle to land in AZ family’s pool [w/video]

Filed under: Truck, Videos, Ford

Truck upside-down in swimming pool

Ford F-150 crashes into James Feely’s pool – Click above to watch the video after the break

A 32-year-old drunk driver missed a turn in Phoenix, Arizona in the wee hours of the morning and ended up crashing his Ford F-150 through a cinder block wall into James Feely’s back yard, landing upside down in Mr. Feely’s swimming pool. Feely and his wife were awakened by a shower of broken glass and bricks to discover the truck in their pool.

Feely went outside to see if he could help, sure the driver had perished. “My reaction was, ‘Nobody lived through that.’ About three-quarters of the cab of the truck was under water.” The driver did survive, however, only to be charged with drunk driving by Phoenix police. Turns out the drunk driving charge was the least of his worries, as police discovered he was wanted in Scottsdale on a domestic violence/arson charge.

Luckily both the Feelys got through the ordeal without injury.

The kicker? This isn’t something new for the Feelys. Last night’s accident marks the second time someone in a pickup truck has crashed through their wall and into the pool. In another incident, a motorcyclist was killed when he hit the Feelys’ wall. Check out the video after the jump.

[Source: azfamily.com]

Continue reading Pickup truck becomes third vehicle to land in AZ family’s pool [w/video]

Pickup truck becomes third vehicle to land in AZ family’s pool [w/video] originally appeared on Autoblog on Fri, 25 Feb 2011 17:59:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

Continue reading “Pickup truck becomes third vehicle to land in AZ family’s pool [w/video]”

Norton 961 Commando SE to land in the U.S. by April [w/video]

Filed under: Motorcycle, UK

Norton 961 Commando SE

Norton 961 Commando SE – Click above to watch video after the jump

Norton fiends can now officially rejoice – the resurrected bike maker’s wares will finally be available here in the U.S. starting in either April or May. The final date depends on whether or not the 961 Commando can swim through EPA testing, though the company is confident that there shouldn’t be any issues. A whopping total of 200 limited edition 961 Commando SE models have been built, and of the 50 allotted for U.S. sale, only a handful were still available as of yesterday. Every last one of the UK’s batch were spoken for. Buyers can opt between a wire-wheeled version for around $17,999 or a carbon-fiber wheeled iteration for $19,499.

The best part? Those are the discount models.

Norton plans to introduce a Sport model at $19,500, but prices top out at $22,000 for the company’s Café Racer. Like the Commando SE, those bikes are slated to land in our neck of the woods as early as April.

According to Motorcycle Classics, Norton is currently working to establish a dealer network in the land of the free. Former Ducati North America CEO Dan Van Epps was recently hired to helm Norton Motorcycles USA, and there’s word that Norton wants to have a presence in 50 of America’s top population centers. Here’s hoping they plan on introducing a more sanely-priced model for the rest of us plebes, too. Hit the jump to check out the 961 Commando SE introduction video.

Gallery: 2011 Norton 961 Commando

2011 Norton 961 Commando

[Source: Motorcycle Classics]

Continue reading Norton 961 Commando SE to land in the U.S. by April [w/video]

Norton 961 Commando SE to land in the U.S. by April [w/video] originally appeared on Autoblog on Wed, 16 Feb 2011 19:24:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Continue reading “Norton 961 Commando SE to land in the U.S. by April [w/video]”

Land Rover promises Range_e plug-in diesel hybrid for Geneva

Filed under: Hybrid, SUV, Geneva Motor Show, Land Rover, Luxury

land rover range_e plug-in diesel hybrid

Land Rover Range_e plug-in diesel hybrid is heading to Geneva – Click above for high-res image gallery

Land Rover is gearing up for the 2011 Geneva Motor Show and it’s bringing new four models to show off, one of which shows the automaker is thinking a bit more green. The Land Rover Range_e plug-in diesel hybrid will be on display. Power for the electrified Range Rover Sport comes courtesy of a 3.0-liter turbodiesel V6 paired with a ZF eight-speed automatic transmission, as well as an electric motor. The Range_e’s driving range is said to be nearly 700 miles and it can drive approximately 20 miles on electric power alone, which should be good enough to get the SUV into the heart of London.

Also getting the bright light auto show treatment are the luxurious Range Rover Autobiography Ultimate Edition, Evoque in two and four-door guise and the 2011 Discovery/LR4 Landmark Edition. The Autobiography Ultimate is described as the most luxurious Land Rover ever produced and features yacht-inspired teak flooring and Apple iPad tablets for the rear passengers. The Evoque will be featured in a handful of trims that offer unique customization options for consumers. Finally, the limited-edition Landmark LR4 will be available in either a Black or a White theme with upscale interiors and unique color treatments.

[Source: Land Rover]

Continue reading Land Rover promises Range_e plug-in diesel hybrid for Geneva

Land Rover promises Range_e plug-in diesel hybrid for Geneva originally appeared on Autoblog on Wed, 16 Feb 2011 13:31:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Continue reading “Land Rover promises Range_e plug-in diesel hybrid for Geneva”

Video: R/C car drifting in a land of giants

Filed under: Motorsports, Etc., Videos

RC Drift Car

R/C drift car slides past fans of all sizes – Click above to watch video after the jump

It’s only February but we already have something to add to our holiday wish list: an R/C drift car. We may never be as good as the folks in the video, which you can watch after the jump, but that doesn’t mean we can’t spend countless weekend hours practicing. Still, our mad skills won’t come close to this crew of RC drift addicts, whose sideways sliding skills are on display for spectators in both human and action-figure form.

Regardless of your stance on drifting, the post-jump video shows people having a good time playing with remote control cars, and that’s something we can all get behind. Slap the tagline “Fun for ages 1-100” on your computer and click past the jump to watch the down-sized drifting action.

[Source: YouTube via CarScoop]

Continue reading Video: R/C car drifting in a land of giants

Video: R/C car drifting in a land of giants originally appeared on Autoblog on Mon, 14 Feb 2011 12:33:00 EST. Please see our terms for use of feeds.

Read | Read | Permalink | Email this | Comments

Continue reading “Video: R/C car drifting in a land of giants”

Land Rover says Range Rover branding is “in flux right now”

Filed under: Chicago Auto Show, SUV, Marketing/Advertising, Land Rover, Luxury, Off-Road

Range Rover Evoque

Land Rover Range Rover Evoque – Click above for high-res image gallery

The Range Rover Evoque will be priced somewhere around $45,000. That would be about $8,500 more expensive than a Land Rover LR2 and about $3,500 less expensive than an LR4. But the Evoque’s full name is technically the Land Rover Range Rover Evoque and it wears a Land Rover badge on its rear valance – whereas brands like Toyota, Honda and Nissan don’t put their badges on their respective luxury lines. With this initial overlap in price, and Range Rover possibly going even lower with a sub-Evoque Mini rival, we asked Land Rover if it was working to get any more separation with its Range Rover brand.

“Dealers will add Range Rover branding to their towers,” said Skip Pavlik, Land Rover product manager, referring to the signage outside dealerships that will indicate three brands now – Jaguar, Land Rover and Range Rover, instead of just Jaguar and Land Rover. Pavlick also said that “the issue is in flux right now.”

“Land Rover is more utilitarian, Range Rover is the top end of luxury,” said Wayne Kung, Jaguar-Land Rover’s manager of national product communications. “You don’t lose any capability with the Range Rover, but the Evoque especially is about unabashed on-road and urban driving.”

It was Pavlik who pointed out that “the Evoque started off as a Land Rover concept, the LRX, and it still has a Land Rover badge.” When we asked if that badge would be there in three years, neither Pavlik nor Kung could say. The price issue, however – Range Rovers that are inexpensive, by comparison, to Land Rovers – isn’t seen as posing any problems for the Land Rover line. “Price is secondary,” said Pavlik. Added Kung, “They’re different customers.”

Gallery: Paris 2010: Land Rover Range Rover Evoque

Land Rover says Range Rover branding is “in flux right now” originally appeared on Autoblog on Sat, 12 Feb 2011 13:35:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Continue reading “Land Rover says Range Rover branding is “in flux right now””