Filed under: Marketing/Advertising, Cadillac, Design/Style, Luxury
The easily recognizable Cadillac logo dates back to the company’s founding in the early 1900s, but over the last 110 years, there has been an on-again, off-again love affair with the wreath surrounding the crest. Cadillac’s current badge design has used the wreath since the 1980s, but Automotive News is reporting that GM’s luxury division is planning to ditch the laurel wreath for a cleaner-looking logo.
The new logo could make its debut as early as next month on a new concept car that will be revealed at the Pebble Beach Concours d’Elegance, although the report also says that it might be until 2015 before it makes its way to a production car. Even then, it doesn’t like anything has been finalized yet, as the article also says that plans could still change.
As Cadillac looks to improve its global presence as a luxury automaker, the report says that a simpler logo could make it easier for designers to incorporate the badge onto the car – either in the grille or above the grille (possibly in a fashion similar to Mercedes-Benz). Head on over to the AN article, which shows the Cadillac logo dating back to its earliest design.
Cadillac logo losing its wreath? originally appeared on Autoblog on Tue, 23 Jul 2013 17:31:00 EST. Please see our terms for use of feeds.
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The two-story blue-block GM log has also been stricken from the GM.com website. It does still live, however, on GM’s media website, and on an internal GM site. GM spokesperson Pat Morrissey says that the ol’ familiar blue-block GM logo that brought the automaker through the Jack Smith and Rick Wagoner eras, and through Pontiac Azteks and Saab 9-7Xs, will not disappear from GM’s typographic life. “[Chief marketing officer] Joel Ewanick thought the building and website needed fresh looks, but we will not be getting rid of the familiar logo all together,” says Morrissey.
The Viper Club of America recently hosted its 11th annual Viper Owner’s Invitational, where snake-bitten enthusiasts descended upon Salt Lake City, Utah en masse. More than 800 Viper fans and nearly 350 cars made the trek. Those in attendance did get to feast eyes on a special treat, though – the unveiling of the next-generation Viper logo.