Geneva 2011: Fiat 500 by Gucci will match your fake purse

Filed under: Geneva Motor Show, Hatchback, Design/Style, Luxury, Fiat

Fiat 500 by Gucci

Fiat 500 by Gucci – Click above for high-res image gallery

A company like Fiat has proven itself eager to take on new challenges. Dominate Italian industry? Done. Undertake a partnership with the world’s largest automaker, then extract billions after pulling out? Done. Take over one of the Detroit Three and complain about the terms of a government bailout? Done. Making the 500 even more fashionable and quintessentially Italian may have seemed undoable, but as with those challenges before, it has risen to the occasion.

The latest version of its designer hatchback has been tweaked by Gucci and features all of its hallmarks, from the red and green stripes to the logos on the seats and wheel hubs. The Fiat chairman’s stylish kid brother, Lapo Elkann, saw the project through to completion, displaying it in a dedicated boutique section of the automaker’s show stand. And while it may not be as exciting as Zagato’s coupe version, for those who (like the model standing next to the car) prefer to match their car to their purse, it very well may be the best thing since artisanal sliced bread.

Gallery: Fiat 500 by Gucci: Geneva 2011

Live photos copyright (C)2011 Noah Joseph / AOL

Geneva 2011: Fiat 500 by Gucci will match your fake purse originally appeared on Autoblog on Wed, 02 Mar 2011 18:00:00 EST. Please see our terms for use of feeds.

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Video: Ken Block’s ADAC Rally prep is no match for mechanical failure

Filed under: Motorsports, Videos, Hatchback, Ford, Celebrities, Racing

Ken Block preps for the ADAC Rally – Click above to watch video after the jump

They don’t call it the World Rally Championship for nothing. The globe’s best and brightest descend on the pinnacle of the rally sport to duke it out all over the planet, and while Ken Block hasn’t fared as well as predicted this season, he’s at least made it to the point where he can step into the ring. Right before Block took to the ADAC Rally in a new Focus bruiser, he sat down to answer a few questions from the likes of the crew at 0-60 Magazine. At the time, Block had never ran a tarmac WRC rally and was busy practicing the wheels off of the new car.

That practice served him well. For the first time, it looked like Block was going to land points with a ninth place finish over all until the car’s alternator died on day three, effectively banishing him to the back of the pack once more. There’s just no beating bad luck. Hit the jump to watch the interview for yourself.

[Source: 0-60 Magazine via Cold Track Days]

Continue reading Video: Ken Block’s ADAC Rally prep is no match for mechanical failure

Video: Ken Block’s ADAC Rally prep is no match for mechanical failure originally appeared on Autoblog on Mon, 23 Aug 2010 16:58:00 EST. Please see our terms for use of feeds.

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