Rumormill: BMW Megacity is a premium product, will carry premium pricetag

Filed under: Europe, Hatchback, BMW, Rumormill, Electric

BMW Megacity EV

BMW Megacity EV – Click above for high-res image gallery

According to the rumors kicking around the interwebs, the upcoming BMW Megacity won’t be bargain basement transportation. Autocar cites an unnamed source as saying that when the city-sized electric car hits dealers, it will carry a premium price tag. That likely means that the Megacity will cost more than the Nissan Leaf EV that it’s designed to compete against.

That’s no real shocker given the Megacity’s complete carbon-fiber passenger cell and unique aluminum chassis. Throw in the extensive research and development that’s gone into the vehicle so far, and it’s not difficult to imagine a lofty price tag for the Megacity when the EV hatch goes on sale as a 2013 model.

There is some indication that as technology and manufacturing costs decrease, BMW will lower the vehicle’s price tag, but that’s not thought to happen until the Megacity has already been on the road for some time. So far, BMW has said official word one about how it plans to price its EV.

Gallery: BMW Megacity Vehicle

[Source: Autocar]

Rumormill: BMW Megacity is a premium product, will carry premium pricetag originally appeared on Autoblog on Tue, 18 Jan 2011 14:02:00 EST. Please see our terms for use of feeds.

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BMW registers ‘i’ nameplate for MegaCity range

Filed under: Hybrid, Government/Legal, BMW, Electric

BMW MegaCity design sketch

BMW Megacity Vehicle – Click above for high-res image gallery

First Apple, then Intel, now BMW. We’re not sure what it is about the letter ‘i’ (in lower case, naturally) that various marketing professionals the world over are so enamored with, but word has it that the Bavarian automaker plans to use the moniker for its fuel efficient MegaCity range of vehicles.

According to a post on the e90.com web forums, BMW has registered trademarks for i1, i2, i3, i4, i5, i6, i7, i8 and i9, making us wonder exactly what the company has in mind for its newest sub-brand. Will there be high-efficiency versions of each of the automaker’s models, or is it just holding on to these designations so that others don’t attempt to gobble them up?

Whatever the case, we think they missed one golden opportunity… Where’s the iSetta trademark?

Gallery: BMW Megacity Vehicle

[Source: e90post.com]

BMW registers ‘i’ nameplate for MegaCity range originally appeared on Autoblog on Tue, 21 Dec 2010 16:29:00 EST. Please see our terms for use of feeds.

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Autoblog Podcast #192 – Slow Edge Sports, GM High Performance, BMW Megacity

Filed under: Concept Cars, Podcasts, Etc., Ford, GM, Hyundai, Jaguar, Toyota, Electric

Click above for the Autoblog Podcast in iTunes, RSS or listen now!

Chris, Sam and Dan return for Episode #192 of the Autoblog Podcast. We cover the reinstatement of GM’s high performance division and its new focus on small cars, the Ford Edge Sport being out-dragged by its lesser SEL sibling, and the BMW Megacity electric car. It’s an hour and eleven minutes, bookended by what’s in our respective garages and your questions/comments. See you next week!

Autoblog Podcast #192 – Slow Edge Sports, GM High Performance, BMW Megacity

In the Autoblog Garage:

Toyota Sienna LE
Jaguar XFR
Hyundai Azera

Hosts:
Dan Roth, Sam Abuelsamid, Chris Shunk

Runtime: 71:11


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Autoblog Podcast #192 – Slow Edge Sports, GM High Performance, BMW Megacity originally appeared on Autoblog on Tue, 24 Aug 2010 17:15:00 EST. Please see our terms for use of feeds.

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