Tag: part

Ken Block’s Gymkhana 3: Part 1 is not like the others, Part 2 coming in September

Filed under: Marketing/Advertising, Videos, Ford, Celebrities

Gymkhana 3: Part 1 – Click above to watch video after the jump

The long awaited countdown to rally superstar Ken Block’s Gymkhana 3 video has ended, and what was revealed today is a music video featuring a hip-hop group named The Cool Kids, with a little bit of Ken Block and his rally Fiesta sprinkled in.

Unlike the last two Gymkhana videos, which became instant YouTube sensations thanks to non-stop footage of Block doing amazing stunts behind the wheel of his rally Subaru Impreza WRX STI hatchback, Gymkhana 3: Part 1 is a straight up music video informercial that shows off Block’s DC apparel and products more than his driving skill. When we do see the rally Fiesta in its Gymkhana debut, Block is either doing donuts or driving it directly into – and not around – things like paint cans and fluorescent bulbs.

We contacted Ken Block’s crew to see what the deal is, and were told that the plan is to separate the marketing from what the kids really want, which is footage of Block doing things with a car that prove he’s superhuman behind the wheel. So Part 1 of Gymkhana 3 is the one with the marketing message, while Part 2 we’re told will be much more like Gymkhana 1 with just the driving footage. When we asked when we can expect Gymkhana 3: Part 2 to drop, early-to-mid September was the answer.

Check out Gymkhana 3: Part 1 for yourself after the jump.

[Source: YouTube]

Continue reading Ken Block’s Gymkhana 3: Part 1 is not like the others, Part 2 coming in September

Ken Block’s Gymkhana 3: Part 1 is not like the others, Part 2 coming in September originally appeared on Autoblog on Tue, 24 Aug 2010 16:51:00 EST. Please see our terms for use of feeds.

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Report: VW wants to buy Alfa Romeo, Fiat unwilling to part

Filed under: Volkswagen, Earnings/Financials, Alfa Romeo, Fiat

According to Automotive News Europe, Volkswagen is keen on continuing its hungry, hungry hippo march through the automotive world. The report says that the German manufacturing giant has its eye on snapping up Alfa Romeo, even though parent-company Fiat has no intention of turning the brand loose.

The news comes courtesy of two unnamed, high-ranking VW officials who claim that the company has developed a serious taste for Italian as of late. Meanwhile, a similarly shadowy figure in the upper echelons of the Fiat kingdom says that Fiat won’t sell Alfa Romeo to the Germans.

While the two companies appear to be drawing lines in the sand, Fiat has said that it wants Alfa Romeo to become a world-class luxury manufacturer. That includes selling upwards of 500,000 units per year by 2014 – nearly five times what the company managed to move in 2009.

So why does VW want Alfa Romeo? Nabbing the brand would be an easy way to help the carmaker in its quest to take down Toyota as the world’s number one automaker. Dipping into the Alfa Romeo stable would also give VW access to a wealth of new front-engine, front-wheel-drive chassis options as well.

[Source: Automotive News Europe]

Report: VW wants to buy Alfa Romeo, Fiat unwilling to part originally appeared on Autoblog on Mon, 23 Aug 2010 12:59:00 EST. Please see our terms for use of feeds.

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Video: Volvo crowns Paris ‘naughtiest’ city in Europe as part of experiments tied to bizarre S60 launch

Filed under: Sedan, Europe, Marketing/Advertising, Videos, Volvo, Luxury

Vovlo tests the world’s naughtiness – Click above to watch video after the jump

Some habits die hard. Swedish manufacturer Volvo has always been one for extensive research. The company’s reputation for safety is based largely on its understanding of the mechanics of a collision thanks to impossibly thorough field studies. So it should come as no surprise that when we all thought Volvo was putting down the clipboard in favor of a cocktail glass by throwing a slew of parties in some of the world’s most iconic cities, the carmaker was actually studying human behavior. Go figure. Why? The move was part of the quest to unearth the Naughty Capitol of Europe as part of the S60 marketing campaign.

Each of the company’s parties included a few clandestine experiments designed to test participants’ naughtiness, including seeing how many people would try to talk their way into a fake VIP room, hit on an actress who was pretending to be married or sprint through a well-manicured flower bed. Volvo held the same experiments in Berlin, London, Milan, Paris and Madrid. Not surprisingly, the City of Light took the crown by a wide, wide margin. Hit the jump for a look at a video of Swedish sins.

[Source: Volvo]

Continue reading Video: Volvo crowns Paris ‘naughtiest’ city in Europe as part of experiments tied to bizarre S60 launch

Video: Volvo crowns Paris ‘naughtiest’ city in Europe as part of experiments tied to bizarre S60 launch originally appeared on Autoblog on Wed, 28 Jul 2010 14:59:00 EST. Please see our terms for use of feeds.

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