partnership Archives

Filed under: Sedan, Europe, Marketing/Advertising, Videos, Chrysler, Luxury, Lancia

2012 Lancia Thema ad screencap

2011 Lancia Thema – Click above to watch video after the jump

The new Lancia Thema is little more than a rebadged Chrysler 300, which gives Lancia a clear opportunity to celebrate the merger with an ad that references not only the Italian marque’s history, but Chrysler’s as well.

The first allusion in the ad is not to the original Lancia Thema, but to the 1950s Chrysler 300 – a bold move for Lancia. Despite the fact that there is very little Lancia to the new Thema, the addition of Chrysler’s pedigree to its marketing campaign is an interesting move. The only question is, will Lancia loyalists buy it? Check it out for yourself after the jump.

Gallery: 2012 Lancia Delta, Thema, Flavia, Flavia Cabrio and Grand Voyager

[Source: Lancia via YouTube via Caradisiac]

Continue reading Video: Lancia Thema ad embraces Chrysler partnership, history

Video: Lancia Thema ad embraces Chrysler partnership, history originally appeared on Autoblog on Wed, 09 Mar 2011 14:59:00 EST. Please see our terms for use of feeds.

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Filed under: LA Auto Show, Motorsports, Performance, Marketing/Advertising, Mercedes-Benz, Motorcycle, Celebrities, Luxury

Nicky Hayden at AMG event at LA Auto Show

It’s a good time to jump on the Ducati MotoGP bandwagon. Sure, the Italian motorcycle manufacturer always fields a highly competitive juggernaut of a racing team, despite being a small fraction of the size of its chief rivals. But, with the recent signing of fan-favorite and nine-time World Champion Valentino Rossi, it would seem that the focus will never be more, um, focused on the bright red racers.

Plus, let’s not forget about Nicky Hayden, who carries around his own fair share of fans, particularly in the United States, which is surely a crucial market for both Ducati and Mercedes-Benz. As such, it’s not exactly shocking to hear that the German automaker, and more specifically its AMG performance division, has tossed its support and most assuredly a few bucket-loads of cash in the direction of the Bologna-based Ducati MotoGP team.

At this point, it’s too early to know how far the partnership will extend, but the automaker brought along the previously mentioned Kentucky Kid to the 2010 LA Auto Show to announce that it has entered into a marketing partnership with Ducati and will provide support along with serving as the brand’s Official Car Partner starting with the 2011 race season. As such, AMG machines will be available for test drives at selected Ducati events and vice versa.

[Source: Mercedes-Benz | Image: TwitPic]

AMG and Ducati announce partnership, will sponsor MotoGP effort originally appeared on Autoblog on Wed, 17 Nov 2010 15:50:00 EST. Please see our terms for use of feeds.

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