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Filed under: Europe, Marketing/Advertising, Videos, Audi

Audi A1 commercial

Audi A1 commercial is big, yet small – Click above to watch the video after the break

The Audi A1 may be small, but the latest home-market spot for the supermini highlights the car’s features in a big way. How big? How about a towering wall of guitar amplifiers that’s really an enormous Bose speaker like those you’ll find inside the A1? Or a movie screen that’s actually the Navigation System display.

We have no explanation why you’d want to jacklight rabbits, as depicted in the commercial, but the A1’s HID headlamp clusters carry out the task. Like those rabbits, Audi’s going to need to proliferate its vehicles worldwide if it wants to meet its goal of becoming the largest luxury automaker in the world, and the A1 is one of those bunnies.

Whatever the case, you’ll definitely want to see it for yourself in the video pasted after the break.

Continue reading Audi A1 commercial highlights big pieces of a small car

Audi A1 commercial highlights big pieces of a small car originally appeared on Autoblog on Fri, 13 May 2011 20:24:00 EST. Please see our terms for use of feeds.

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Filed under: Etc., Mercedes-Benz, Ferrari

Autoblog Returns For Another Crack At The 200-MPH Club

World Class Driving 200 MPH

World Class Driving 200 MPH Challenge – Click above for high-res image gallery

Driving 200 miles per hour has always been at the top of my bucket list. Unfortunately, accomplishing this dream has always eluded me as it is laden with seemingly insurmountable obstacles. First, the task requires a machine capable of the speed. Second, one needs a very long, straight piece of pavement. Lastly, there is the hurdle of the law – getting tagged at three times the typical legal limit will not only seriously ruin your weekend, but also take a sizable chunk of money (and probably a driver’s license) out of your leather wallet.

After decades of frustration, World Class Driving has come to my rescue. The same company that has been touring the nation with its fleet of expensive exotics, offering regular civilians the opportunity to drive on road and track, offers the “200 mph Challenge.” In a nutshell, they provide the cars, pavement and amnesty from the law in one turnkey package. It isn’t cheap ($4,995 for this program), but successful completion puts participants in a very exclusive group of non-professionals who have driven 200 mph. To put it into perspective, more people have been launched into space.

Participants are an eclectic group. Of the 16 in my class, there are prominent physicians, attorneys, CEOs and wealthy adventurists who do it for sport (you know, the kind who travel to Russia for a supersonic flight in a Mikoyan MiG-29). There is also young 16-year-old Alec Feintuch, attending through the Make-A-Wish Foundation. Poignantly, I’m not the only one with the dream of driving 200 mph.

Continue Reading World Class Driving offers pieces to the 200-MPH puzzle. We assemble them…

Gallery: World Class Driving 200 MPH Challenge

Continue reading World Class Driving offers pieces to the 200-MPH puzzle. We assemble them

World Class Driving offers pieces to the 200-MPH puzzle. We assemble them originally appeared on Autoblog on Fri, 08 Apr 2011 11:57:00 EST. Please see our terms for use of feeds.

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