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Pirelli aims to protect your health, tires

Filed under: Marketing/Advertising, Motorcycle

Pirelli Motorcycle Tire Ads

Pirelli Motorcycle Tire Ads – Click above for high-res image gallery

There are plenty of guilty pleasures when it comes to cars and motorcycles, but chief among them has to be the burnout. Sure, you might as well be lighting $100 bills on fire, and yes, you’re not exactly doing the environment or your vehicle any favors, but there’s just something magical about sending the rear (or front, though that’s usually not nearly as fun) wheels spinning. It seems that Pirelli has taken it upon itself to educate the public about the highly-addictive nature and dangers of lighting up a tire. Remember, kids, do as your told, not as we do.

Pirelli’s genius ad company, Y&R, is behind this bevy of spots, and with excellent photography and a little clever word play, they’re sure to stick in your mind. So, the next time you go to put your tires through some serious punishment, remember Pirelli’s words on the subjects. Think of the tires.

Gallery: Pirelli Motorcycle Tire Ads

[Source: Asphalt & Rubber]

Pirelli aims to protect your health, tires originally appeared on Autoblog on Thu, 30 Dec 2010 16:29:00 EST. Please see our terms for use of feeds.

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2011 Pirelli calendar presented by Karl Lagerfeld

Filed under: Etc., Design/Style

2011 Pirelli Calendar by Karl Lagerfeld – Click above for high-res image gallery

The Pirelli Calendar is an annually produced gift, intended for friends and VIPs who associate with the top-tier tire manufacturer. It’s also become a fashion icon, with 12 months of high-art photography that typically includes nude or near-nude subjects. For the 2011 edition, Pirelli has teamed up with fashion maven Karl Lagerfeld and a host of models, both male and female, including actress Julianne Moore. The theme for this year’s calendar is Greek and Roman mythology, with Moore playing the part of Hera and Brad Kroenig portraying Zeus.

Past calendars have chosen to show off Brazil, Botswana, China and even Hollywood. Lagerfeld’s 2011 edition sticks to the mythology theme but was shot at his Paris studio, and then unveiled in Moscow. No, this doesn’t make a ton of sense to us either…

For additional information on the 2011 Pirelli calendar, be sure to hop past the jump and check out the press release – in all of its nearly 16,000-word glory. More importantly, safe-for-work shots from the calendar can be seen in our gallery below.

Gallery: 2011 Pirelli Calendar by Karl Lagerfeld

[Source: Pirelli]

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2011 Pirelli calendar presented by Karl Lagerfeld originally appeared on Autoblog on Wed, 01 Dec 2010 19:29:00 EST. Please see our terms for use of feeds.

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Pirelli reportedly withdraws from World Rally Championship

Filed under: Motorsports

Pirelli may be used to sticking to its territory, but the latest development has the Italian rubber company voluntarily ceding ground to its rivals. After having secured the exclusive contract to provide tires to Formula One, Pirelli has announced that it’s withdrawing from the World Rally Championship.

Pirelli had been the official tire supplier to the top-tier rally series for the past three years, and despite the F1 contract, was expected to continue its involvement in the WRC as well. However, reports now indicate that the deadline for submitting its tender to renew the WRC contract that expires this year has come and gone without Pirelli’s bid.

According to reports, Pirelli was uncomfortable with the volatility of the WRC’s regulations. The FIA – which governs both F1 and the WRC – offered Pirelli the opportunity to extend the current contract by another year, but Pirelli declined, choosing instead to focus its efforts on single-seaters while continuing its rally activities in national series and, possibly, in the rival Intercontinental Rally Challenge.

[Source: Autosport]

Pirelli reportedly withdraws from World Rally Championship originally appeared on Autoblog on Mon, 06 Sep 2010 10:28:00 EST. Please see our terms for use of feeds.

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