Tag: plural

Toyota says plural of Prius is “Prii”

Filed under: Hybrid, Etc., Marketing/Advertising, Toyota

Toyota Prius Family

The world can now rest easy. Toyota has officially embraced “Prii” as the plural of Prius. The Japanese automaker made the announcement over the weekend at the 2011 Chicago Auto Show after inviting the public at large to vote for the phrase that best fit the company’s new gaggle of hybrids. The voting kicked off on January 10th at the Detroit Auto Show, and while Priuses, Prius, Prium and Prien all surfaced as possibilities, Prii took home the majority of votes with 25 percent of the more than 1.8 million ballots cast.

To mark the occasion, Dictionary.com has updated its Prius listing with the appropriate word for more than one Prius hybrid.

Toyota has made it clear that the company intends to grow the Prius family in the near future with the addition of production versions of the seven-passenger Prius V and the more compact Prius C Concept. Now we just have to figure out what to call Prius drivers in polite society.

Hit the jump for the full press release.

[Source: Toyota]

Continue reading Toyota says plural of Prius is “Prii”

Toyota says plural of Prius is “Prii” originally appeared on Autoblog on Mon, 21 Feb 2011 11:31:00 EST. Please see our terms for use of feeds.

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Videos: James Lipton tries to find plural of Prius in Toyota ‘Wordliness’ series

Filed under: Marketing/Advertising, Videos, Toyota, Humor

James Lipton and William Shakespeare

James Lipton and guests work out the correct plural of Prius – Click above to watch video after the jump

Toyota is still working hard to find the plural for the word Prius. Joining in to lend a hand is James Lipton, host of Inside the Actor’s Studio. Lipton sits down with William Shakespeare, Randall the Octopus, MC Flossary, a group of cheerleaders and a spelling bee champion.

Each guest casts their vote for the correct plural of Prius and voting is still open on Toyota’s Prius Family site. Currently, Prii is leading strongly with 40 percent of the vote. Priuses sits in second with 27 percent while Prius, Prium and Prien bring up the rear. We still think a group of the hybrids should be called a smug of Prius, but that’s just us.

The winning word will be revealed on February 20th, 2011 but you still have time to cast your vote. Click past the jump to see what James Lipton and his guests think the correct choice should be.

[Source: Toyota, YouTube]

Continue reading Videos: James Lipton tries to find plural of Prius in Toyota ‘Wordliness’ series

Videos: James Lipton tries to find plural of Prius in Toyota ‘Wordliness’ series originally appeared on Autoblog on Mon, 31 Jan 2011 19:24:00 EST. Please see our terms for use of feeds.

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Video: Toyota asks, what is the plural of Prius?

Filed under: Hybrid, Marketing/Advertising, Videos, Toyota

Prius goes plural video screenshot

The Prius goes plural – Click above to watch video after the jump

Toyota wants to change our view of the Prius. It’s no longer a singular car but now an entire family of vehicles. The standard Prius that we all know and love will soon be joined by the Prius V, Prius C and plug-in Prius. Clearly, Toyota isn’t just building new cars, it’s attempting to build a new word… and it needs your help.

What is the plural of Prius? That’s a question that has been asked ever since the little hybrid hatchback hit the market, and the truth is that even Toyota doesn’t exactly know… but they do have some suggestions. It might be Prii, Priuses, Prium, Prien or just Prius. You can head over to the Prius web site and vote for your favorite. Voting ends on February 20, and as of this posting, the early leader is Prii. However, our own Chris Paukert suggested that a grouping of Prii should be referred to as a smug, and the rest of us tend to agree.

Hop the jump to check out a video explaining Toyota’s conundrum… but don’t blame us when the song gets stuck in your head.

[Source: YouTube]

Continue reading Video: Toyota asks, what is the plural of Prius?

Video: Toyota asks, what is the plural of Prius? originally appeared on Autoblog on Wed, 12 Jan 2011 19:00:00 EST. Please see our terms for use of feeds.

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