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volkswagen golf r edible ad

Ever heard someone say their car eats up the road? Volkswagen is taking that phrase to a whole new level in a new print ad for the 2012 Golf R. Placed between the pages of South Africa’s Auto Trader magazine, the road on the page is edible… as in, you can literally eat this road.

We’re not sure how many calories this will add to your daily intake (perhaps you could figure it out… VW says the page is made from glutinous rice flour, water, salt, propylene glycol FD&C color and glycerine). Also, we’d wager that this page needs some Ranch dipping sauce or Red Hot (or both) to make it remotely tasty.

Regardless, it’s a smart bit of advertising, and we expect that auto repair shops across South Africa are filled with Auto Trader mags bearing teeth marks.

VW creates edible print ad for Golf R originally appeared on Autoblog on Fri, 27 May 2011 18:00:00 EST. Please see our terms for use of feeds.

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Filed under: Etc., Europe, Marketing/Advertising, Technology, Videos, Volkswagen

Volkswagen iPhone test drive

Volkswagen’s iPhone test drive – Click above to watch the video after the jump

Volkswagen its flexing its tech-savvy muscles with a new form of interactive advertising that combines print and online media. They’ve written a new Apple iPhone app that shows how prospective customers how some of the company’s available advanced technologies work out on the road.

To use the app, participants hold their iPhone above a VW ad in a magazine or newspaper with a road printed on it. Following the curve of the road with the phone shows how some of the car’s safety features respond to real-world driving conditions.

Want to test VW’s adaptive headlights? Switch on the app and put it in Adaptive Lights mode, and the headlights on your virtual VW will follow the curve of the road. In Lane Assist mode, the phone vibrates when your car gets too close to the edge of the virtual road. There’s also an Adaptive Cruise Control mode, which puts a second virtual car in front of your VW and keeps them an equal distance apart as you move across the page.

Volkswagen’s virtual test drive is a neat way of combining different forms of media, an advertising tactic likely to be more common in the future. As a means of figuring out whether or not you want a Volkswagen, well, we’d just as soon head to the nearest dealer for a real test drive, but for now, you can head over to the jump to see how it all works.

[Source: Volkswagen via YouTube]

Continue reading Video: VW blends print and mobile advertising to illustrate new technologies

Video: VW blends print and mobile advertising to illustrate new technologies originally appeared on Autoblog on Mon, 14 Mar 2011 12:31:00 EST. Please see our terms for use of feeds.

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