Report: Sony readying Gran Turismo movie with 50 Shades producers [w/poll]

Filed under: Etc., Toys/Games, TV/Movies

Gran Turismo 6 screencap showing Nissan GT-R Nismo racecar

Video game franchises turned into Hollywood blockbuster movies have certainly come a long way since the days of Super Mario Bros. and Double Dragon, yet each new adaptation still gives us pause as moviegoers. Even so, we’re prepared to momentarily suspend our cynicism upon learning that Sony is readying a Gran Turismo big-screen treatment, following on the heels of Dreamworks’ Need For Speed movie plans.

According to The Wrap, the movie is said to be proceeding under the direction of Mike De Luca and Dana Brunetti, producers of Fifty Shades of Grey and The Social Network, with Sony executives Elizabeth Cantillon, DeVon Franklin and Hanna Minghella keeping a close eye on the project.

While not originating from a video game series, The Wrap notes that the Fast and The Furious series has become Universal Pictures’ most bankable franchise, triggering a run on car-related movies as of late. Other auto films set to hit the theaters soon include Ron Howard’s Rush and Snake and Mongoose, both based on historic motorsports battles.

No word yet on when the movie may see theaters, but it’s likely that fans of the franchise will doubtlessly have their copies of Gran Turismo 6 (shown above) before the film’s opening night.

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Sony readying Gran Turismo movie with 50 Shades producers [w/poll] originally appeared on Autoblog on Wed, 24 Jul 2013 18:02:00 EST. Please see our terms for use of feeds.

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Ford teaming with The Amazing Race producers for Focus Rally America interactive marketing

Filed under: Budget, Sedan, Marketing/Advertising, Hatchback, Ford

Focus Rally AmericaRemember the Ford Fiesta Movement? The clever marketing campaign to get the advanced word out about its new small car was quite a success. The Fiesta had higher product awareness before its official launch than any other car in its class, and the creative types within Ford Motor Company are hoping to capture that same sort of magic in getting the word out about the 2012 Focus.

Ford has just announced that it will be partnering with the creators of the hit television show The Amazing Race to create Focus Rally America, an online, interactive reality series starring the automaker’s new global C-car. Six teams, comprised of two people and one Focus will participate in a five-week cross-country road rally with a grand prize of $100,000.

The cool thing, though, is that these individual teams won’t just be running through the usual gauntlet of planned challenges. Ford is making the most of social media, and the teams will benefit from interactive online support from fans. The online followers can provide clues to help the participants along their routes, and Ford will be awarding ten brand new Focuses to the biggest supporters of the winning team. The whole event will be brought to you via webisodes on Hulu, beginning around February 1, 2011.

Casting is already under way, so if the Focus Rally America sounds like your thing, head to focusrally.com to sign up. In-person auditions will also be held in 11 major cities around the United States, with more information available at the event’s website. For the full details about Focus Rally America, check out the automaker’s press release after the jump.

Gallery: 2012 Ford Focus

2012 Ford Focus hatchback2012 Ford Focus hatchback2012 Ford Focus hatchback2012 Ford Focus hatchback2012 Ford Focus hatchback

[Source: Ford]

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Ford teaming with The Amazing Race producers for Focus Rally America interactive marketing originally appeared on Autoblog on Mon, 04 Oct 2010 18:01:00 EST. Please see our terms for use of feeds.

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