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Veteran journalist Gillies takes job as VW product and technology communications manager

Filed under: Hirings/Firings/Layoffs, Volkswagen

Former Car and Driver executive editor and veteran automotive journalist Mark Gillies has signed on with the Volkswagen PR machine as product and technology communications manager. Gillies spent 28 years making the rounds among automotive publications, working as an editor at David E. Davis, Jr.’s Automobile Magazine, and churning out copy for England’s CAR and Autocar. Gillies also spent time hunting down stories for AutoWeek and Classic & Sportscar.

In his new role at Volkswagen, the former scoop will report to Scott Vazin, the company’s newly-hired vice president for public relations formerly from Nissan. As a former journo, Gillies will be shouldered with helping to promote new VW products and technologies.

Gillies’ new boss has been working in the automotive PR business for more than 20 years, getting his start at Mitsubishi in 1990. From there, he moved on to a job at Nissan, finishing his time there as general manager of Corporate and Public Communications in Europe.

Vazin starts his new job on April 18, followed by Gillies on May 1.

[Source: Volkswagen | Image: Damon Lavrinc/AOL]

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Veteran journalist Gillies takes job as VW product and technology communications manager originally appeared on Autoblog on Thu, 14 Apr 2011 19:20:00 EST. Please see our terms for use of feeds.

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Toyota taking “devil’s advocate” approach to product development

Filed under: Etc., Plants/Manufacturing, Toyota, Design/Style

Toyota engineers discussing the design of a seat

If you don’t get pinched by the wiper arm on the new Toyota Yaris, you have the company’s new “devil’s advocate” product development philosophy to thank. The approach entails a team of engineers doing things with the car that Toyota wouldn’t normally be able to fathom. The events of the past year have shown that people will do wacky things with their cars, like making floormat layer cakes, and this spurred management changes like more local authority for North American operations.

Toyota has installed more executives in its American plants and given the U.S. arm of the business its own decision-making power on recalls, rather than waiting for word from the home office. A single database of internal and external vehicle quality discussions is also being put together to make Toyota’s reaction more nimble.

There are critics of the efforts. Clarence Ditlow of the Center for Auto Safety doesn’t find a new attitude in Toyota’s response to quality complaints much of a departure from the past, calling it “pretty much the same-old, same-old.” Sean Kane of Safety Research & Strategies opines that Toyota is “biding their time” and still tends to blame the victims rather than solve issues like the ones recently plaguing the company.

Whether Toyota’s reactions are percieved critically or complimentary, there is at least the indication of a desire to rectify a damaging situation, and you can now be sure that many engineering mules are undergoing strange experiments deep in the bowels of some Toyota R&D bunker to quantify the effects of ECU pins shorted by a french fry.

[Source: Advertising Age]

Toyota taking “devil’s advocate” approach to product development originally appeared on Autoblog on Sat, 29 Jan 2011 13:28:00 EST. Please see our terms for use of feeds.

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Bentley mulling third product line?

Filed under: Bentley

New Bentley CEO Wolfgang Durheimer inherited a high-end marque with only two product lines; the recently refreshed Continental GT and the spanking new Mulsanne. The two vehicles are tasked with continuing to prop up the brand after sales dropped to only 4,616 units in 2009, and according to a The Detroit Bureau help could be on the way.

During an interview with outgoing Bentley boss Franz-Josef Paefgen, the CEO said that Durheimer is tasked with noodling the idea of a third model. If we were the betting type we’d place our chips on a high-end electric car to help the brand reach rising emissions standards or an “entry model” under $150,000 to help increase volume – and the latter seems far more likely. At any rate it appears a third Bentley is still years out even if Durheimer and his team decide to expand its product lineup.

[Source: The Detroit Bureau]

Bentley mulling third product line? originally appeared on Autoblog on Tue, 18 Jan 2011 16:33:00 EST. Please see our terms for use of feeds.

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Rumormill: BMW Megacity is a premium product, will carry premium pricetag

Filed under: Europe, Hatchback, BMW, Rumormill, Electric

BMW Megacity EV

BMW Megacity EV – Click above for high-res image gallery

According to the rumors kicking around the interwebs, the upcoming BMW Megacity won’t be bargain basement transportation. Autocar cites an unnamed source as saying that when the city-sized electric car hits dealers, it will carry a premium price tag. That likely means that the Megacity will cost more than the Nissan Leaf EV that it’s designed to compete against.

That’s no real shocker given the Megacity’s complete carbon-fiber passenger cell and unique aluminum chassis. Throw in the extensive research and development that’s gone into the vehicle so far, and it’s not difficult to imagine a lofty price tag for the Megacity when the EV hatch goes on sale as a 2013 model.

There is some indication that as technology and manufacturing costs decrease, BMW will lower the vehicle’s price tag, but that’s not thought to happen until the Megacity has already been on the road for some time. So far, BMW has said official word one about how it plans to price its EV.

Gallery: BMW Megacity Vehicle

[Source: Autocar]

Rumormill: BMW Megacity is a premium product, will carry premium pricetag originally appeared on Autoblog on Tue, 18 Jan 2011 14:02:00 EST. Please see our terms for use of feeds.

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2012 BMW 1 Series M Coupe the “most affordable” M product ever offered

2012 BMW 1 Series M Coupe – Click above for high-res image gallery

At $47,010 (including destination), the 2012 BMW 1 Series M Coupe isn’t exactly cheap. Still, Matthew Russell, BMW product and technology PR rep, says it’s “the most affordable M BMW has ever sold, adjusting for inflation, including the original E30 M3.” That car cost around $34,000 when it was introduced in 1988. According to the U.S. Bureau of Labor Statistics, Russell is more than right: $34,000 in 1988 had the same buying power as $62,885 in 2010.

With rumors of BMW getting into front-wheel-drive cars, we asked Dr. Kay Segler, president of BMW M GmbH, if M could do a FWD car. Segler said, “I haven’t thought about that,” and went on to remark that he couldn’t see doing a sub-1-Series M car. Russell elaborated with, “There are rumors about what is coming, but those aren’t from us.” As to other rumors about whether the coupes will be limited or capped in number, we were told categorically, “No.” But that was amended with, “But they will be hard to get.”

Gallery: 2012 BMW 1 Series M Coupe: Detroit 2011

2012 BMW 1 Series M Coupe

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2012 BMW 1 Series M Coupe the “most affordable” M product ever offered originally appeared on Autoblog on Sun, 16 Jan 2011 11:17:00 EST. Please see our terms for use of feeds.

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Report: Mercedes-Benz readying raft of new product, including B-Class coupe

Filed under: Mercedes-Benz

The product pipeline for Mercedes-Benz is a Horn of Plenty over the next three years, with at least seven new models landing on American shores on top of refreshed and new-generation offerings. We’ve seen the new CL, CLS, S-Class and R-Class, and spy shots of the coming SLK, SL, SLS Convertible, C-Class Coupe.

Beyond those, it’s the next B-Class that could be one of the most intriguing additions to the MBUSA playbook. The redesigned hatch will be made more compelling for American buyers, and will be the first Mercedes to arrive Stateside with front-wheel drive and four-cylinder engines. Recent rumors also suggest it will get a rear-wheel-drive AMG version and be the basis for a CLC Shooting Brake, as well as getting its own coupe, crossover and sedan trims.

Other models in the queue will be brand new, not just new to us. These include a C-Class convertible and potential crossover would give M-B 3 Series convertible and X3 competitors. A 100-strong fleet of F-Cell vehicles will be tested in California, and the SLS E-Cell will come in 2013 with 526 horsepower and a 120-mile range. And just as all of those treats are arriving, the same year will see the arrival of the new S-Class Coupe (replacing the CL nameplate), S-Class, E-Class and GL.

[Source: Autoweek]

Report: Mercedes-Benz readying raft of new product, including B-Class coupe originally appeared on Autoblog on Mon, 30 Aug 2010 15:58:00 EST. Please see our terms for use of feeds.

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