Tag: promote

Video: Nissan recruits Stormtroopers to promote Juke in Japan

Filed under: Japan, Marketing/Advertising, Crossover, Nissan

Nissan Juke configurator

The Juke is a matter of individual taste, to be sure, but Nissan is keen on making each one even more individual with the launch of the 15RX Personalized Package.

Nissan is promoting the customization available on the Juke in the Japanese Domestic Market with a dedicated website, complete with a rather slick online configurator. And to make the process that much more engaging, it’s included a Stormtrooper that changes in appearance along with the Juke. Which is fitting, seeing as how the quirky crossover looks like it belongs in a Star Wars movie as it is.

The package is being launched together with a new Star Wars-themed publicity campaign that is building an array of web movies, the latest of which you can view below, along with the press release that details the full campaign.

Continue reading Nissan recruits Stormtroopers to promote Juke in Japan

Nissan recruits Stormtroopers to promote Juke in Japan originally appeared on Autoblog on Wed, 28 Aug 2013 17:01:00 EST. Please see our terms for use of feeds.

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Land Rover launches Being Henry interactive film series to promote Evoque

Filed under: SUV, Marketing/Advertising, Land Rover

being henry title screen

The trailer to Being Henry – Click above to watch video after the jump

Telly is all grown up. Or, at least the actor that protrayed him in the film Kids is. Leo Fitzpatrick, who also portrayed drug addict Johnny Weeks on The Wire, has decided to go in a different direction for Land Rover’s new interactive film Being Henry.

The spot was created by Land Rover as a unique means to tout the many personalization options for its new Evoque. Directed by Nick Gordon, Being Henry allows the viewer to jump into the story and take control of Henry’s actions. The result is an engaging, humorous and very different way for an automaker to advertise a product.

Once you reach the end of your decision making process, “the voice” comes in and shows you what type of Evoque fits the decisions you make. We will warn you that some of the language is certainly not safe for work, but the film is definitely worth a few moments of your time. Click past the jump to view a trailer of the film. After that, head over to the Being Henry website to start your journey.

Continue reading Land Rover launches Being Henry interactive film series to promote Evoque

Land Rover launches Being Henry interactive film series to promote Evoque originally appeared on Autoblog on Fri, 06 May 2011 19:57:00 EST. Please see our terms for use of feeds.

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Videos: Ford hires wisecracking, handsy puppet to promote 2012 Focus

Filed under: Sedan, Etc., Marketing/Advertising, Videos, Hatchback, Ford, Humor

Doug the puppet as Ford Focus spokesperson

Doug is announced as spokesperson of the 2012 Ford Focus – Click above to watch video after the jump

Ford is very excited about its all-new 2012 Focus. The model will be the focus of a major advertising campaign moving forward, and the automaker has apparently decided to hire a spokesperson to travel the country and talk all-things Focus. Well, we say ‘spokesperson,’ but Ford is going in a very weird direction here because they’ve enlisted the help of a puppet… named Doug.

If you think that sounds ridiculous, you’re not alone. We first heard the concept and nearly spit coffee straight into the screens of our laptops. Then Ford shared the first videos and we again nearly spit out our coffee… because the first clips are hilarious thanks to Doug’s waggish and flirty behavior.

It’s not easy to make a puppet funny, but Ford has gone out and hired some serious talent. The director of the first clip, which you can see after the jump, is none other than Paul Feig. He was a writer on Freaks and Geeks and has directed episodes of The Office, Parks and Recreation, Weeds, 30 Rock and Arrested Development. Paul is not alone on this project, however, as the collective resume of the writing team is filled with titles like The Simpsons, Borat, Reno 911 and Late Night with Conan O’Brien.

The first clip features Ford ‘officials’ announcing Doug as its new spokesperson. John Ross Bowie, writer for the campaign and otherwise known as Barry Kripke on Big Bang Theory, plays the role of Doug’s handler. Ford found Doug after he was seen in a series of clips that went viral. Doug foiled a robber, saved someone having a heart attack on a bus and helped a woman choking in a restaurant. Click past the jump to watch the three Focus videos, along with a brace of other Doug videos.

[Source: Ford]

Continue reading Videos: Ford hires wisecracking, handsy puppet to promote 2012 Focus

Videos: Ford hires wisecracking, handsy puppet to promote 2012 Focus originally appeared on Autoblog on Mon, 21 Mar 2011 12:30:00 EST. Please see our terms for use of feeds.

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