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2013 Ford Fusion - front three-quarter view

YouGov’s mid-year Brand Index rankings of America’s best perceived brands has been released, and Ford has found its way to the top. The Dearborn, Michigan based manufacturer beat out online shopping giant Amazon, The History Channel, and home improvement superstore Lowe’s, to take the top spot.

Ford jumped from sixth overall in 2012 to first for 2013, but those that have been watching these rankings shouldn’t be hugely surprised. Ford was rated the best perceived automotive manufacturer by the same organization last year. The Blue Oval’s success on the overall brand rankings is made all the more impressive by the complete lack of other automakers on the list.

YouGov (that is, survey respondents) cited Ford’s first quarter of 2013 business, which saw an increase in market share and the best earnings recorded in over 10 years. Successfully launching the Focus and Fusion (pictured) and keeping them fresh in the minds of consumers has also contributed to Ford’s best overall score.

YouGov’s Brand Index asks survey respondents whether they’ve heard anything positive or negative about a brand in the last two weeks. That includes anything in advertising, news or word of mouth. Following the old saying “There’s no such thing as bad publicity,” the responses, both positive and negative, are correlated into the Buzz score, which rates the brand’s perception among the public. Check out all the results in the official press release below.

Continue reading Ford tops mid-year ranking of brands in the US

Ford tops mid-year ranking of brands in the US originally appeared on Autoblog on Thu, 18 Jul 2013 10:30:00 EST. Please see our terms for use of feeds.

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Filed under: Marketing/Advertising, Videos

Volkswagen and Chrysler lead

Volkswagen Passat uses The Force

Super Bowl XLV car ads – Click above to see the videos and their rankings after the jump

The Super Bowl is a contest of advertisers as much as it is for two football teams seeking championship rings, the big trophy and bragging rights.

The Super Bowl is one of the few times a year that most of the country is gathered around a single event.

This year, twelve of the advertisers are from the auto sector: Chevrolet, Chrysler, BMW, Mini, Mercedes-Benz, Volkswagen, Audi, Hyundai, Kia, Suzuki, Cars.com and Bridgestone.

Why so many car related ads? 2011 is widely seen as a breakout year for the auto industry. In 2008 and 2009, sales fell below 11 million, about one-third less than the industry had been doing in the early part of the decade. Sales in 2010 were better and sales are forecasted to come back even stronger this year.

The slowly recovering economy has kept a lot of consumers out of the new car showrooms. But cars and trucks are getting older. The U.S. has seen a sales rate below the annual scrap rate for a few years now. The stock market is back to where it was before the 2008 economic meltdown. Unemployment is ticking down. Things are looking up.

“The Super Bowl is one of the few times a year that most of the country is gathered around a single event,” says General Motors marketing chief Joel Ewanick, who bought five ads at $2.7-$3 million per to advertise Chevrolet models. Chrysler marketing chief Olivier Francois says, “There is no better place for a real coming out,” referring to a slate of newly designed vehicles Chysler is releasing this year. Chrysler bought an unprecedented two-minute ad.

Continue reading and to see the rankings of the Top 10.

Continue reading Opinion: Ranking the automotive Super Bowl ads from best to worst [w/videos]

Opinion: Ranking the automotive Super Bowl ads from best to worst [w/videos] originally appeared on Autoblog on Mon, 07 Feb 2011 15:01:00 EST. Please see our terms for use of feeds.

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