Tag: rav4

Official: Toyota gives a free RAV4 to 50-millionth customer [w/video]

Filed under: Car Buying, Videos, Crossover, Toyota

50-millionth Toyota giveaway

Not surprisingly, the 50-millionth Toyota product sold in the US was a Camry, but Toyota had a big surprise in store for Michael Dee, the buyer of said milestone vehicle. Toyota group vice president Bill Fay showed up at Dee’s house to not only personally thank him for the purchase, but also completely paid off that brand new Camry, presenting the owner with a clear title.

But that wasn’t all. As you can tell from the image above, Fay had one more trick up his sleeve. The group VP brought along a brand new 2013 Toyota RAV4, which was also presented to Dee in appreciation. The best part is that Dee’s genuine amazement was all caught on video, which is posted below.

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Toyota gives a free RAV4 to 50-millionth customer [w/video] originally appeared on Autoblog on Thu, 29 Aug 2013 14:00:00 EST. Please see our terms for use of feeds.

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Report: Toyota RAV4 EV lease gets cut in half to $299/month

Filed under: Car Buying, Crossover, Toyota, Electric

2013 Toyota RAV4 EV

If you’re in the market for a new electric vehicle, now is definitely the time to buy or lease. Following price drops on just about every other EV on the market, Toyota is looking to push a few more all-electric RAV4 crossovers out the door over the Labor Day weekend. The Detroit News is reporting that, through September 3, anyone looking to get into a RAV4 EV in Los Angeles or San Francisco, can get a deal: a $299 a month lease (no word on down payment, though) or zero-percent financing for 60 months for buyers.

The $49,800 RAV4 EV normally leases for twice as much – $599 a month – so this move could be an attempt to sell more of the 2,600 units Toyota has planned to produce. Or maybe, if you thought $599 was a fair price, you can now get two RAV4 Evs. Although temporary, the price drop comes at a time when many other EVs on the market have had their prices reduced, including the Nissan Leaf, Chevy Volt, Smart Fortwo ED and Honda Fit EV, not to mention already low prices for the Fiat 500e and Chevy Spark EV.

*Note: 2012 RAV4 EV pictured here

Toyota RAV4 EV lease gets cut in half to $299/month originally appeared on Autoblog on Tue, 27 Aug 2013 18:00:00 EST. Please see our terms for use of feeds.

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Video: Toyota builds world’s first ‘outdoor website’ for RAV4 promo

Filed under: Marketing/Advertising, Videos, Toyota

toyota rav-4 outdoor website with bike rider

This whole thing started with the premise that Toyota’s target RAV4 buyers are people who spend their time cycling, hiking, and generally not in front of computer screens. These people are therefore not able to benefit from the full website experience that Toyota has built for the RAV4. We should clarify that the video below is for Toyota South Africa, and maybe RAV4 buyers there really are the disgustingly outdoorsy ideal that us bacon-eaters are not living up to.

Toyota’s agency partner, Hello Computer, set up a 1.8-kilometer track at a cycle park that replicated sections of the automaker’s website with real physical displays and interactive feedback. Riders were asked to leave their mouses and hit the trail on a mountain bike to experience the RAV4 Outdoor Website and learn about the vehicle.

That seems like a lot of effort for something that’s available on the smartphones of these hyper-active people who aren’t in front of computers, but hooray for creatively conquering a problem that didn’t exist. Hey, let’s not be complete wet blankets – maybe some of the cyclists that ran the Toyota gauntlet got a RAV4 for their to- and fro-ing after the experience. Check out the video of the outdoor website below.

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Toyota builds world’s first ‘outdoor website’ for RAV4 promo originally appeared on Autoblog on Thu, 08 Aug 2013 15:01:00 EST. Please see our terms for use of feeds.

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Toyota recalls 308,000 RAV4 and Highlander models over airbag sensor

Filed under: SUV, Recalls, Safety, Crossover, Toyota

Toyota has announced that it’s recalling 214,000 RAV4 models and 94,000 Highlander and Highlander HV models for side curtain airbag issues. The voluntary recall covers certain 2007 and 2008 models, all of which will need a new Curtain Shield Airbag Sensor Assembly.

The roll-sensing curtain shield airbag system contains two sensors that detects roll angle. In the event that one of the sensors malfunctions, the airbag warning light illuminates. That means the side-curtain airbags won’t work in a roll-over, though the airbags would still be available in the event of a side collision. If both sensors fail “near simultaneously,” however, the seat belt pretensioner and, more importantly, the curtain shield airbag could inadvertantly be activated.

Owners of affected vehicles will be notified by mail in the next month. Once customers have been notified, they will be able to take their RAV4 or Highlander to the nearest Toyota dealer for a free repair. Follow the jump to read Toyota’s official announcement.

[Source: Toyota]

Continue reading Toyota recalls 308,000 RAV4 and Highlander models over airbag sensor

Toyota recalls 308,000 RAV4 and Highlander models over airbag sensor originally appeared on Autoblog on Thu, 21 Apr 2011 16:21:00 EST. Please see our terms for use of feeds.

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Quick Spin: Toyota RAV4 EV

Filed under: Crossover, Toyota, Electric, Quick Spin

A Solid Electric CUV, For A Prototype

Toyota RAV4 EV

Toyota RAV4 EV – Click above for high-res image gallery

Ahh, the joys of driving a prototype vehicle. During the annual Toyota Sustainable Mobility Seminar in San Diego, California this week, Toyota brought in a handful of all-electric RAV4 EVs for us to tool around in, but there were some caveats: The route was decidedly highway-free; when it rained one afternoon, we were told it would be better to wait to drive the cars; and one journalist had a problem with his vehicle that made it sluggish. The biggest asterisk in the whole program, though, was that the RAV4 EVs we were testing are only a pale shadow of what the real RAV4 EVs will be like when Toyota releases them in the first quarter of 2012.

Why’s that? Because the current fleet of new RAV4 EVs was an intentional rush job by Toyota’s partner Tesla Motors to get vehicles into auto shows and on the road. A completely separate batch is being built to really get this model ready for production, and it will operate differently than the ones we got to drive this week. Still, we learned a lot about what’s coming by checking out what’s here today.

Continue reading Quick Spin: Toyota RAV4 EV…

Gallery: Toyota RAV4 EV: Quick Spin

Toyota RAV4 EVToyota RAV4 EV rear 3/4 viewToyota RAV4 EVToyota RAV4 EVToyota RAV4 EV

Photos copyright (C)2011 Sebastian Blanco / AOL

Quick Spin: Toyota RAV4 EV originally appeared on Autoblog on Mon, 11 Apr 2011 14:58:00 EST. Please see our terms for use of feeds.

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LA 2010: Toyota RAV4 EV, powered by Tesla, hits the stage

Filed under: LA Auto Show, SUV, Toyota, Electric

Toyota RAV4 EV

Toyota RAV4 EV – Click above for high-res image gallery

Proudly “Powered by Tesla,” the brand-new Toyota RAV4 EV made its debut at the LA Auto Show today, and it’s pretty much what you’d expect: a current-generation RAV4 with the heart of a Tesla Roadster. Or maybe a Model S. In any case, one of Silicon Valley’s electric cars. As we’ve known, Tesla’s role in the partnership is to develop the powertrain – including the battery, power electronics module, electric motor, gearbox and software – for Toyota’s popular CUV.

The RAV4 EV has a long history, as long-time plug-in vehicle fans are well aware. The first-gen version arrived in 1997 and was available for six years. Toyota said today that it sold or leased 1,484 units during that time – and that nearly 750 of them are still in operation – but could never make them a mainstream hit like the Prius. Making these alternative-power vehicles isn’t that difficult, said Jim Lentz, Toyota Motor Sales’ president and chief operating officer, the hard part is bringing them to mainstream customers.

This is the goal of the RAV4 EV, which is scheduled to hit the market in 2012. The initial batch of test vehicles, the so-called Phase Zero machines, are already achieving 100 miles of range, but Toyota engineers are working hard to make sure that the Phase One vehicles (i.e., the next batch) will be able to reach that number no matter what the climate or outside condition is – or, in the words of the press release, “in a wide range of climates and conditions.” The engineering team is also focused on drivability and making the electric CUV feel, “as close to a conventional RAV4 as possible.” We’ll have a more complete post about the RAV4 EV later, but for now you can find plenty more information on Toyota’s dedicated RAV4 EV website and check it out from every angle in the gallery below.

Live photos copyright (C)2010 Sebastian Blanco / AOL

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LA 2010: Toyota RAV4 EV, powered by Tesla, hits the stage originally appeared on Autoblog on Wed, 17 Nov 2010 20:28:00 EST. Please see our terms for use of feeds.

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Toyota/Tesla RAV4 EV coming to LA Auto Show, Prius PHEV hitting dealerships in Q2 2012

Filed under: LA Auto Show, Crossover, Toyota, Tesla, Electric

Toyota RAV4

Back in July, Toyota and Tesla announced a joint venture to bring electric vehicles to market, and the first example – the RAV4 EV – is slated to go on sale in 2012. Now, an update from Toyota says the all-electric RAV4 will debut at the Los Angeles Auto Show this November, meaning that an on-sale date in 2012 doesn’t seem all that unrealistic.

Speaking of 2012, Toyota also tweeted about its plans to bring the Prius PHEV to market in the second quarter of that year, citing May or June as a specific timeframe. When it launches, Toyota is targeting sales of roughly 20,000-plus units in North America, with the Chevrolet Volt and Nissan Leaf as the key competition.

[Source: Toyota]

Toyota/Tesla RAV4 EV coming to LA Auto Show, Prius PHEV hitting dealerships in Q2 2012 originally appeared on Autoblog on Mon, 13 Sep 2010 18:01:00 EST. Please see our terms for use of feeds.

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