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Filed under: Japan, Marketing/Advertising, Crossover, Nissan

Nissan Juke configurator

The Juke is a matter of individual taste, to be sure, but Nissan is keen on making each one even more individual with the launch of the 15RX Personalized Package.

Nissan is promoting the customization available on the Juke in the Japanese Domestic Market with a dedicated website, complete with a rather slick online configurator. And to make the process that much more engaging, it’s included a Stormtrooper that changes in appearance along with the Juke. Which is fitting, seeing as how the quirky crossover looks like it belongs in a Star Wars movie as it is.

The package is being launched together with a new Star Wars-themed publicity campaign that is building an array of web movies, the latest of which you can view below, along with the press release that details the full campaign.

Continue reading Nissan recruits Stormtroopers to promote Juke in Japan

Nissan recruits Stormtroopers to promote Juke in Japan originally appeared on Autoblog on Wed, 28 Aug 2013 17:01:00 EST. Please see our terms for use of feeds.

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Filed under: Hirings/Firings/Layoffs, Marketing/Advertising, MISC

Greg Levine, McLaren Sales and Marketing Director

You can have a great product on your hands, but if you don’t sell it right, it ain’t worth jack. That’s why McLaren has hired Greg Levine.

A 15-year industry veteran, Levine comes to McLaren from his position as head of operations for Audi in the UK. Prior to that, he served as head of sales and marketing for Audi in South Africa, where Levine was credited with ushering the R8 to market – critical experience on which McLaren is keen to capitalize.

In his new position as head of global sales and marketing, Levine is responsible for bringing the new McLaren MP4-12C to market and overseeing an upstart network of 35 dealers in 19 countries. Sales are projected to be 1,000 units in the first full year, of which the United States is expected to account for 400 units. Details of the announcement are in the press release after the jump.

[Source: McLaren]

Continue reading McLaren recruits Audi’s Greg Levine to lead sales and marketing

McLaren recruits Audi’s Greg Levine to lead sales and marketing originally appeared on Autoblog on Sat, 22 Jan 2011 16:35:00 EST. Please see our terms for use of feeds.

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