Tag: responds

Report: Ralph Gilles responds to Dodge rumors, says brand is ‘here to stay’

Filed under: Dodge

This is why we love Ralph Gilles. While in Italy hanging out with a group of Viper Club members in Europe, the SRT boss took the time to respond to a question directed at him on Instagram in regards to the future of Dodge.

Recent reports have painted a bleak picture for Dodge, but Gilles defended Chrysler’s full-line brand by stating that the rumors are, “all rumors, Dodge is here to stay! It may get more focused going forward but not killed!” The idea of a “more focused” Dodge brand could lend some credibility to reports that the Grand Caravan and Durango are on their way out, which would leave Dodge solely as a car, or car-based, automaker.

Ralph Gilles responds to Dodge rumors, says brand is ‘here to stay’ originally appeared on Autoblog on Fri, 12 Jul 2013 13:59:00 EST. Please see our terms for use of feeds.

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Followup: GM responds to Nissan Leaf “Gas Powered Everything” ad [w/video]

Chevy Volt filling up in Nissan Leaf ad

Nissan’s “Gas Powered Everything” ad – Click above to watch video after the jump

Nissan’s latest Leaf-related ad asks: “What would the world be like if gas powered everything?”

Well, according to the spot, a middle-aged man would wake up for work to the burning whistle of his gas-powered alarm clock, and with a few fierce tugs at his coffee maker’s rip cord, he’d manage to fire up the gas-gulping machine. That same man, while at the office, would walk up to a miniature gas pump to refuel his laptop computer.

Oh, and the owner of a Chevrolet Volt, while standing at the gas pump refueling his plug-in hybrid, would watch in envy as another man across the street unplugs his Nissan Leaf and drives off.

Well, as you may have guessed, some General Motors execs aren’t too thrilled that Nissan has taken a public shot at the Volt. Autoevolution says that in a “rare, but delicious unofficial reply on Twitter,” GM’s Executive Director of Product and Technology Communications, Jason Laird, tweeted:

“A carmaker poking gentle fun at our product ignores tow trucks they need and rental cars they recommend as backup to their product.“

On the other hand, GM spokesman Rob Peterson, called the commercial “cute,” but says that it’s “misleading and damaging to the electric vehicle movement,” according to Autoevolution.

Hit the jump to watch Nissan’s now-controversial “Gas Powered Everything” clip.

Continue reading GM responds to Nissan Leaf “Gas Powered Everything” ad [w/video]

GM responds to Nissan Leaf “Gas Powered Everything” ad [w/video] originally appeared on Autoblog on Tue, 31 May 2011 15:58:00 EST. Please see our terms for use of feeds.

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Video: Lexus responds with its own champagne glass re-creation

Filed under: Etc., Marketing/Advertising, Videos, Lexus

Lexus LS460 with champagne glasses stacked on its hood

Lexus champagne glass re-creation – click above to watch video after the jump

In response to the Lexus owner who unsuccessfully attempted to re-create the now-classic 1990 tv commercial that launched the brand, Lexus proves it’s still possible. Cleverly showing that it’s paying attention, Lexus took the time to pull a 2011 LS460 and 1990 LS400 into the garage, level them (that’s the key!) and run the respective V8s up north of 4,000 rpm. In all cases, the stack of champagne glasses remained unperturbed on either hood. Good show of customer-engagement moxie. Check it out after the jump. Thanks for the tip, Jub!

[Source Lexus/Youtube]

Continue reading Video: Lexus responds with its own champagne glass re-creation

Video: Lexus responds with its own champagne glass re-creation originally appeared on Autoblog on Sun, 20 Mar 2011 10:01:00 EST. Please see our terms for use of feeds.

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