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Ndamukong Suh returns to his roots in Chrysler 300

Ndamukong Suh returns home in a 2011 Chrysler 300 – Click above to watch video after the jump

Chyrsler hit a high note when it employed the services of Eminem to show off the new 2011 200 sedan. That commercial put the exact type of spotlight on Detroit that the city was looking for. The automaker is going back to the same well stylistically for a new spot featuring the 2011 Chrysler 300. It’s still tied to The D, but this time shows a person returning to their roots back in Portland, Oregon.

That person is Ndamukong Suh, defensive tackle for the Detroit Lions and NFL Defensive Rookie of the Year. He’s returning to the place that made him the man he is, and he’s using a new Chrysler 300 to take him there. It’s not as overtly dramatic as the Eminem ad, yet it still works at both pulling you into a piece of Suh’s world and showing off the new sedan. Click past the jump to check it out.

Continue reading Ndamukong Suh returns to his roots with the 2011 Chrysler 300

Ndamukong Suh returns to his roots with the 2011 Chrysler 300 originally appeared on Autoblog on Fri, 06 May 2011 18:57:00 EST. Please see our terms for use of feeds.

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Filed under: Sedan, Marketing/Advertising, Videos, Crossover, BMW, Diesel, Luxury

BMW Super Bowl Ad

BMW Super Bowl Ad – Click above to watch the videos after the jump

BMW was one of the few companies to keep its Super Bowl advertising plans to itself until kick off time, but the Roundel came to the game packing two 30-second spots. The company said it wanted to get two messages across to Americans: that its diesels are cleaner and more powerful than ever and that the German manufacturer is continuing to invest in America even as the economy struggles to recover. In order to make that happen, BMW enlisted the vocal talents of actor Chris Pine (of Star Trek fame) for the two spots. Pine is now the official voice of BMW advertising here in the States.

The first ad is clearly aimed at distinguishing the 335d from the American perception of diesel – sluggish old Volvo wagons, rough-idling Mercedes-Benz sedans and soot-spewing trucks and busses. The second ad focuses on the company’s efforts in Spartanburg, South Carolina, including producing every X3 on the planet. Hit the jump to check out both spots as well as the full press release.

[Source: BMW]

Continue reading Video: BMW Super Bowl commercials champion diesel and… American roots?

Video: BMW Super Bowl commercials champion diesel and… American roots? originally appeared on Autoblog on Mon, 07 Feb 2011 12:33:00 EST. Please see our terms for use of feeds.

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