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Hot Wheels gets playful with full-scale advertisements

Filed under: Etc., Marketing/Advertising, Toys/Games

hot wheels loop advertisement

Hot Wheels throws Columbia for a loop – Click above for image gallery

Diecast cars are a fun distraction regardless of your age, in fact, we’ve got a few on our desk at this very moment. Hot Wheels may be the king of scale-car fun, but its marketing department likes to think big.

Recently, we saw how it turned a historic Australian building into a 3D racetrack. Now it’s apparently focused its creative attention on Bogota, Colombia. Going low-tech this time, Hot Wheels has placed a giant ‘loop’ in the middle of an overpass.

It’s certainly more eye-catching than a traditional billboard, and it still gets the message across that Hot Wheels are all about fun. Thanks for the tip, Andrew!

Gallery: Hot Wheels Full-Size Outdoor Advertisement

Hot Wheels Full-Size Outdoor Advertisement

[Source: Paper-Plane.fr (translated)]

Hot Wheels gets playful with full-scale advertisements originally appeared on Autoblog on Wed, 06 Apr 2011 16:57:00 EST. Please see our terms for use of feeds.

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Video: Bullitt chase scene being recreated in 1/32 scale

Filed under: Classics, Etc., Videos, Dodge, Ford, Toys/Games

Bullitt stop motion

Bullitt stop-motion teaser – Click to watch video after the jump

Hold onto your hubcaps. One very devoted enthusiast in the UK has set about reenacting one of the most famous car chases in the history of internal combustion – the Ford Mustang versus Dodge Charger battle in Bullitt – with a bit of a twist. Instead of taking to the streets of San Francisco, artist Emigre has decided to film the whole thing in stop-motion on a 1/32 scale slot car track, complete with a handmade San Francisco background to match. There’s an obscene attention to detail in everything from the sidewalks to the cars themselves and the audio from the chase lines up nicely with what’s been created so far.

The finished product is set to debut later this year, but for now, Emigre has been so kind as to show off a quick teaser for the flick. There are burnouts, the rumble and bark of two meaty V8s and two very stern-looking bad guys just waiting to give Frank Bullitt a run for his money. Hit the jump to check out the clip for yourself.

[Source: Hemmings]

Continue reading Video: Bullitt chase scene being recreated in 1/32 scale

Video: Bullitt chase scene being recreated in 1/32 scale originally appeared on Autoblog on Tue, 15 Feb 2011 14:57:00 EST. Please see our terms for use of feeds.

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Bloodhound Gang: Full-scale model of supersonic car unveiled in UK [w/video]

Filed under: Motorsports, Performance, UK, Specialty, Racing

Bloodhound SSC show car – Click above for high-res image gallery

It looks like the Bloodhound project has reemerged from the ether of the internet, this time with a full-scale model of the team’s actual world land speed-record hopeful. If you dust off the way-back synapses, you might recollect that the Bloodhound Education Program is a ploy to get school-aged kids into the sciences by showing them exactly what Algebra can do. You know, like launch a hunk of metal to 1,000 miles per hour on land. As a show of progress, the team has unveiled a 42-foot-long life-size replica of the machine that it hopes to use to obliterate the standing world land-speed record of a little over 763 mph.

So far, construction of the rear section of the machine is slated to begin in the second quarter of next year, and the team claims that it’s in talks with another organization to begin building the front half right now. That means we could be hearing reports of shakedown runs by the end of 2011 or the beginning of 2012. From there, it’s a short hop to the Hakskeen Pan in South Africa for the real trial. Get excited, people. Hit the jump for a video of the car as well as the full press release. Thanks for the tips, Carlos and Mark!

Gallery: Bloodhound Supersonic Car

[Source: Bloodhound Project]

Continue reading Bloodhound Gang: Full-scale model of supersonic car unveiled in UK [w/video]

Bloodhound Gang: Full-scale model of supersonic car unveiled in UK [w/video] originally appeared on Autoblog on Mon, 19 Jul 2010 19:24:00 EST. Please see our terms for use of feeds.

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