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BMW 1 Series M Coupe weight

The crowd at Axis of Oversteer managed to get their paws on the first BMW 1 Series M Coupes to be let loose on American soil. What did they do with the car? While we can imagine the vehicle has already suffered through a pile of hole-shot launches and some serious flinging, the AoO gang also took a spell to load the car onto a set of scales to find out what exactly the baby M weights with a full tank. In a world where manufacturers are increasingly pressed to get their vehicles under the 4,000 pound mark, the 1 Series M Coupe managed to slide in at 3,351 pounds.

That’s mighty skinny considering that the car packs a 340 horsepower turbocharged 3.0-liter inline six under hood. This particular car has a full dance card at the moment. It’s headed from New Jersey to Daytona, Florida to serve as the pace car for this weekend’s 24 Hours of Daytona. We’re guessing that the machine will be right at home among the muscle-bound bruisers going the distance down south.

Gallery: 2012 BMW 1 Series M Coupe

2012 BMW 1 Series M Coupe

[Source: Axis of Oversteer]

BMW 1 Series M Coupe steps up to the scales originally appeared on Autoblog on Mon, 24 Jan 2011 19:25:00 EST. Please see our terms for use of feeds.

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Filed under: Etc., Marketing/Advertising, Videos, Audi, Toys/Games, Canada, Humor

Audi scales down marketing, Bobba Fett approves

Audi starts thinking smaller, Boba Fett approves – Click above to watch video after the jump

The Toronto International Film Festival is in full swing, and Audi is taking advantage of the crowds to do a bit of advertising. Utilizing scale models, a bunch of magnets and the natural curiosity of human beings, Audi has created a unique marketing campaign which uses a simple statement to deliver a brilliant message.

Hundreds of scale models sticking to various downtown Toronto street fixtures is a good way to draw attention to a brand. The cars are literally stuck to random telephone poles, mailboxes and in front of one sure-to-be surly Cadillac CTS-V. The payoff for this short video (it’s well under two minutes) doesn’t come until the very end but it ties everything together perfectly. And no, Boba Fett is not the big star of this marketing clip. The “brilliant message” comes through in the end and provides an ah-ha moment for viewers and Toronto citizens alike. Very clever, Audi.

Now we just need Audi to keep running this campaign in other cities so we can score some sweet model-car toys for the office. Check out the clever marketing scheme after the jump. Thanks for the tip, Davor!

[Source: YouTube]

Continue reading Video: Audi scales down its marketing for the Toronto Film Festival

Video: Audi scales down its marketing for the Toronto Film Festival originally appeared on Autoblog on Fri, 17 Sep 2010 10:59:00 EST. Please see our terms for use of feeds.

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