Report: Kia Optima Hybrid delayed due to Hyundai Sonata Hybrid pushback

Filed under: Hybrid, Sedan, Plants/Manufacturing, Technology, Hyundai, Kia

2011 Kia Optima Hybrid

2011 Kia Optima Hybrid – Click here for high-res image gallery

The Hyundai Sonata Hybrid was supposed to go on sale in December, but at the eleventh hour, the company decided on a last-minute engineering change to enhance safety. When the automaker learned that President Obama planned to sign a bill that would ban a switch that can disable a noisemaker designed to warn blind pedestrians, the Korean automaker decided it was best to remove the switch. The move delayed mass availability of the Sonata Hybrid from December to late April.

But what about its twin, the Kia Optima Hybrid? Ward’s Automotive reports that the mid-size hybrid has been delayed until late in the second quarter, or about five months after its scheduled January launch.

Will the substantial delay of the Optima and Sonata Hybrids hurt sales and satisfaction? We’re sure there are probably some impatient buyers out there who don’t understand why they have to wait, but in the long run, we’re likely looking at a mere bump in the road.

Gallery: 2011 Kia Optima Hybrid

2011 Kia Optima Hybrid2011 Kia Optima Hybrid2011 Kia Optima Hybrid2011 Kia Optima Hybrid2011 Kia Optima Hybrid

[Source: Ward’s Automotive – sub. req.]

Report: Kia Optima Hybrid delayed due to Hyundai Sonata Hybrid pushback originally appeared on Autoblog on Thu, 31 Mar 2011 11:29:00 EST. Please see our terms for use of feeds.

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Report: Hyundai Sonata Hybrid delay due to modifications of virtual engine sound

Filed under: Hybrid, Sedan, Government/Legal, Hyundai

2011 Hyundai Sonata Hybrid

2011 Hyundai Sonata Hybrid – Click above for high-res image gallery

In mid-October, Hyundai announced that its 2011 Sonata Hybrid would be eligible for a $1,300 tax credit. The electrified midsize sedan was scheduled to hit dealerships in late 2010 and the first 60,000 buyers in line to plop down some cash for the Sonata Hybrid would’ve pocketed that credit. However, there was a hitch: the Sonata Hybrid was delayed, dashing any chance of snagging the $1,300 credit.

What caused the delay? Well, according to Hyundai chief executive officer John Krafcik, a last-minute modification to the vehicle’s “virtual engine sound” system, made “amazingly late in the process” was the culprit. The automaker initially developed the Sonata Hybrid with a feature that would allow drivers to disable the vehicle’s pedestrian warning system, but after the Senate and House voted to approve a measure requiring hybrids and plug-in vehicles to automatically emit audible sounds at low speeds, Hyundai’s manual disable functionality had to be axed.

According to Green Car Reports, that modification required changes to the vehicle’s wiring harnesses, user-interface software and owner’s manual, which caused the lengthy delay. Hyundai delivered the first 2011 Sonata Hybrid in January.

Gallery: 2011 Hyundai Sonata Hybrid: Second Drive

2011 Hyundai Sonata Hybrid2011 Hyundai Sonata Hybrid2011 Hyundai Sonata Hybrid2011 Hyundai Sonata Hybrid2011 Hyundai Sonata Hybrid

Photos copyright (C)2011 Zach Bowman / AOL

[Source: Green Car Reports]

Report: Hyundai Sonata Hybrid delay due to modifications of virtual engine sound originally appeared on Autoblog on Thu, 24 Feb 2011 11:30:00 EST. Please see our terms for use of feeds.

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Hyundai Sonata Wagon? Comely i40 revealed ahead of Geneva debut

Filed under: Wagon, Geneva Motor Show, Europe, Hyundai

Hyundai i40

Hyundai i40 – Click above for high-res image gallery

In advance of its debut at the upcoming Geneva Motor Show, Hyundai has released the first pictures and details of its new i40 wagon. Developed at Hyundai’s European facility in Rüsselsheim, Germany, the i40 is to be launched in Europe in wagon form before the sedan follows later in the year.

Showcasing Hyundai’s latest design language, the i40 packs numerous features you’d normally expect to see on a higher-end products – like Hyundai’s own Genesis and Equus models, for example. Included in the package are features like heated and reclining front and rear seats and an intelligent de-mist system that automatically keeps the windshield fog-free.

The question of relevance for North American consumers, however, is whether the i40 makes it Stateside as a wagon counterpart to the Sonata sedan. We know that both a majority of our readers and a few key folks at Hyundai of America want it, but we’ll have to wait and see if everyone gets their wish. In the meantime, you can check out the pair of images in the gallery below and scope out the specs in the press release after the jump.

Gallery: Hyundai i40

[Source: Hyundai]

Continue reading Hyundai Sonata Wagon? Comely i40 revealed ahead of Geneva debut

Hyundai Sonata Wagon? Comely i40 revealed ahead of Geneva debut originally appeared on Autoblog on Thu, 17 Feb 2011 12:30:00 EST. Please see our terms for use of feeds.

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Videos: Hyundai spotlights Elantra and Sonata Hybrid for Super Bowl

Filed under: Marketing/Advertising

2011 Hyundai Elantra

Hyundai Elantra Super Bowl ad – Click above to watch the video after the jump

Hyundai will run three TV ads in this weekend’s Super Bowl, all supporting the 2011 Elantra and Sonata Hybrid.

The ads for the Elantra continue a theme begun two weeks earlier in the NFL Conference Championship games in which Hyundai is trying to show that the Elantra surpasses expectations most consumers have about compact cars. Both ads play to a theme of hypnosis and the idea that people need to “snap out of it” and get deprogrammed about their ideas of what a compact car can and should be. A third ad, which has already aired, shows a sheep driving an Elantra. The 40-mpg highway rating of the Elantra plays prominently, and may, indeed, be the most memorable bits of these ads… though the driving sheep is a pretty good image too.

The Hyundai Sonata Hybrid has a stronger idea behind it, putting across the message that we should never settle for the first thing to come along an indirect jab at Toyota Prius and perhaps Ford Fusion Hybrid.

Images of bikes with enormous front wheels circa the 19th century, a stoner carrying a stereo turntable around his neck, and a guy using a cellphone the size of a raccoon provides some decent visual jokes. This spot will probably get remembered better than the hypnosis Elantra ads.

Hyundai’s in-house ad agency, Innocean, created the ads. Follow the jump to see the videos and read Hyundai’s official press release.

[Source: Hyundai]

Continue reading Videos: Hyundai spotlights Elantra and Sonata Hybrid for Super Bowl

Videos: Hyundai spotlights Elantra and Sonata Hybrid for Super Bowl originally appeared on Autoblog on Wed, 02 Feb 2011 15:00:00 EST. Please see our terms for use of feeds.

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Hypermiling Hyundai Sonata Hybrid crosses America in under two tanks [w/video] *UPDATE

Filed under: Hybrid, Sedan, Etc., Videos, Hyundai

2011 Hyundai Sonata Hybrid

2011 Hyundai Sonata Hybrid Cross Country Blue Drive – Click above for image gallery

You’ve got to hand it to Wayne Gerdes. He knows how to go the distance in production passenger cars on very little gasoline. In April of 2009, he worked with a team to go 1,445 miles in a Ford Fusion Hybrid on a single tank of gas*. In June of 2010, he went 1,065 miles in a non-hybrid 2011 Hyundai Sonata. His most recent trip was in a Sonata Hybrid, which he drove 2,269.3 miles from San Diego, CA to Jekyll Island, GA on less than two tanks of fuel – a claimed average of 59.58 miles per gallon.

That’s mighty impressive, but for those of us who have been following Gerdes’ recent hypermiling drives, the obvious question is, why was he able to get 66.285 mpg in the regular, gas-powered non-turbo Sonata when the hybrid “only” got 59.59 mpg? (and Fusion Hybrid managed 81.5 mpg.) In part, this can be explained because the trip in the regular Sonata took place in the summer from Chicago to New York, while the hybrid ride was a winter time trek through the mountains – and it was over twice the distance.

In any case, Gerdes has once again showed that it’s quite possible to handily beat the fuel efficiency ratings on a car’s window sticker. In this case, the EPA thinks you will get 40 mpg on the highway, but clearly a lot is left on the table for those whose sole goal is to eke out every last drop of gas.

Just as importantly, we’re not sure if Gerdes and his compatriots employed some of the more radical and dangerous hypermiling staples (drafting semi trucks for lower drag, etc.), but we’ve got a call in to Wayne to learn more about his techniques. In any case, a short video of the Sonata’s mpg display after the first tank is available after the jump.

*UPDATE: Autoblog has been reminded by a reader that in contrast to the Sonata Hybrid’s transcontinental drive over the mountains in the winter, Gerdes’ 1,445-mile run in the Ford Fusion Hybrid was conducted in spring at a lower average speed,and the vehicle was essentially driven in a large circle for more than 69 straight hours, beginning in Mount Vernon, Va and finishing in Washington D.C. In short, none of these drives or their resultant fuel economy findings are true apples-to-apples comparisons, and in order to draw a conclusion about which hybrid achieves the best mileage, these vehicles will need to be tested side-by-side under identical conditions. As always, your mileage may vary.

Gallery: 2011 Hyundai Sonata Hybrid Blue Drive

2011 Hyundai Sonata Hybrid Blue Drive2011 Hyundai Sonata Hybrid Blue Drive2011 Hyundai Sonata Hybrid Blue Drive2011 Hyundai Sonata Hybrid2011 Hyundai Sonata Hybrid

[Source: Hyundai]

Continue reading Hypermiling Hyundai Sonata Hybrid crosses America in under two tanks [w/video] *UPDATE

Hypermiling Hyundai Sonata Hybrid crosses America in under two tanks [w/video] *UPDATE originally appeared on Autoblog on Mon, 03 Jan 2011 19:01:00 EST. Please see our terms for use of feeds.

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Hyundai Sonata edges Volt in Autoblog’s informal Car of the Year poll

Filed under: Budget, Sedan, Hyundai

2011 Hyundai Sonata 2.0T

2011 Hyundai Sonata 2.0T – Click above for high-res image gallery

The finalists for this year’s North American Car and Truck of the Year awards may have been no big surprise, but the vehicle that our readers think will win Car of the Year honors came as something of a shock.

The NACTOY judges have picked the Chevrolet Volt, Hyundai Sonata and Nissan Leaf as finalists for Car of the Year. While the Leaf saw a little bit of love with 2,820 votes in our unofficial poll, as well as being named European Car of the Year, the final tally came down to a bare-knuckled fight between the Volt and Sonata. Surprisingly, the Hyundai eked out a win with 8,058 votes and 42.7-percent of the total votes cast, which just barely bested the 7,985 votes cast for the Volt and its 42.3 percent of the total vote.

That’s not a huge margin of victory by any means (a statistical dead heat, as they say), but considering that the Volt has whirred away with honors like the Green Car of the Year, Automobile Magazine‘s Automobile of the Year and Motor Trend‘s Car of the Year awards, we fully expected the Bowtiie to handily walk away with our impromptu poll.

We were pretty smitten with both the 2.0T and the hybrid variants of the Sonata when we hopped behind their wheels earlier this year, and buyers have been no less taken with the base model. The 2011 Sonata has enjoyed a huge year in terms of sales with 183,102 units sold by early December, a year-over-year increase of 65 percent.

Meanwhile, the 2011 Ford Explorer handily beat the 2011 Dodge Durango and 2011 Jeep Grand Cherokee in our informal North American Truck of the Year poll. You can check out the results from both surveys here, and the stay tuned for when the real winners are announced at the 2011 Detroit Auto Show in early January.

Gallery: 2011 Hyundai Sonata 2.0T: First Drive

Photos copyright (C)2010 Zach Bowman / AOL

Hyundai Sonata edges Volt in Autoblog’s informal Car of the Year poll originally appeared on Autoblog on Thu, 23 Dec 2010 13:58:00 EST. Please see our terms for use of feeds.

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2011 Hyundai Sonata Hybrid priced from $25,795*

Filed under: Car Buying, Hybrid, Sedan, Hyundai

2011 Hyundai Sonata Hybrid

2011 Hyundai Sonata Hybrid – Click above for high-res image gallery

Hyundai has garnered quite a bit of praise with its all-new 2011 Sonata sedan, with its most recent accolade being named to the finalists of the North American Car of the Year. In addition to the naturally aspirated and turbocharged versions, the Korean automaker is offering up the eco-friendly Sonata Hybrid with tweaked styling and the ability to achieve up to 35/40 miles per gallon, city/highway. The first Sonata Hybrids will go on sale this January, and the automaker has just announced that the car will carry a base price of $25,795 (*not including $750 in destination charges).

In addition to the more efficient powertrain, the Sonata Hybrid comes standard with things like LED headlight accents, LED taillamps, fog lights, iPod/USB connectivity, Bluetooth and automatic headlamp control. Adding the $5,000 premium package adds things like a panoramic sunroof, 17-inch alloy wheels, satellite navigation, a rear backup camera, HD radio, leather seats and an Infinity premium sound system.

Compared to its American rival, the Ford Fusion Hybrid, the Sonata undercuts the Ford’s price by just over $3,000, though the Blue Oval’s claim to fame is its 41-mpg city fuel economy number. Still, we’re big fans of the Sonata Hybrid’s styling and refinement and we suspect it will make a big splash within the mid-size hybrid sedan segment. Follow the jump for Hyundai’s official release.

Gallery: 2011 Hyundai Sonata Hybrid: Second Drive

2011 Hyundai Sonata Hybrid2011 Hyundai Sonata Hybrid2011 Hyundai Sonata Hybrid2011 Hyundai Sonata Hybrid2011 Hyundai Sonata Hybrid

Photos copyright (C)2010 Zach Bowman / AOL

[Source: Hyundai]

Continue reading 2011 Hyundai Sonata Hybrid priced from $25,795*

2011 Hyundai Sonata Hybrid priced from $25,795* originally appeared on Autoblog on Fri, 17 Dec 2010 17:29:00 EST. Please see our terms for use of feeds.

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Korean War: Inside Line pits Hyundai Sonata against Kia Optima [w/poll]

Filed under: Sedan, Hyundai, Kia

2011 Kia Optima and 2011 Hyundai Sonata

2011 Kia Optima and 2011 Hyundai Sonata – Click above to enlarge

The Koreans are coming! Actually, strike that… they’re already here. As a matter of fact, both the 2011 Hyundai Sonata and its corporate kissing cousin, the 2011 Kia Optima, rank very highly on our own midsize sedan pecking order chart. All of this begs the question: Which one is better, and why?

The boys from Inside Line decided to pit the two sedans, which share most major components and assemblies, against each other in a no-holds-barred fight for supremacy. Not surprisingly – both use 2.4-liter four cylinder engines (plus or minus California emissions…) and six-speed automatic transmissions, and both weight nearly the same – picking a winner means delving into the details.

And IL found that the details favored the Kia. There are a number of reasons given for the why and how of this conclusion, which you can read all about right here. Basically, though, IL found that the Optima is tuned more for the enthusiast as opposed to the competent and comfortable nature of the Sonata.

Which one would you pick? Take our poll below and then feel free to talk about your choice in Comments.

View Poll

Gallery: First Drive: 2011 Hyundai Sonata

Gallery: 2011 Kia Optima: First Drive

Gallery photos copyright (C)2010 AOL

[Source: Inside Line | Main Image: Kurt Niebuhr for Edmunds]

Korean War: Inside Line pits Hyundai Sonata against Kia Optima [w/poll] originally appeared on Autoblog on Wed, 15 Dec 2010 19:30:00 EST. Please see our terms for use of feeds.

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Hyundai Sonata Hybrid delay means no $1,300 tax credit?

Filed under: Car Buying, Hybrid, Sedan, Government/Legal, Hyundai, Earnings/Financials

2011 Hyundai Sonata hybrid

2011 Hyundai Sonata Hybrid – Click above for high-res image gallery

In mid-October, Hyundai announced that its 2011 Sonata Hybrid would be eligible for a $1,300 tax credit. The electrified mid-size sedan was to officially hit the market before the end of the year and the first 60,000 buyers who plopped down some coin for the Sonata Hybrid would’ve walked away with that juicy credit in their pockets. However, there’s a hitch: the Sonata Hybrid has been delayed and its release date pushed back until January, and GreenCarReports.com indicates that that will dash any hopes of receiving the credit, which expires on December 31.

Even so, the Sonata Hybrid still remains one of only a few mid-size hybrid sedans capable of achieving great fuel economy – 36 miles per gallon city and 40 mpg highway – and many of its competitors like the Ford Fusion Hybrid, Toyota Camry Hybrid and Chevrolet Malibu Hybrid either no longer qualify for the tax credits or aren’t available for purchase. The Sonata Hybrid is a capable car and one of the most compelling new vehicles in the mid-size segment, so missing out on the credit probably won’t affect sales dramatically, but its delay will mean that early adopters won’t have an extra $1,300 in their couch cushions next year.

Gallery: 2011 Hyundai Sonata Hybrid

[Source: GreenCarReports]

Hyundai Sonata Hybrid delay means no $1,300 tax credit? originally appeared on Autoblog on Fri, 10 Dec 2010 11:31:00 EST. Please see our terms for use of feeds.

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Hyundai Sonata 2.0T configurator hits the interwebs

Filed under: Sedan, Hyundai

Time to get your creative caps and color swatches out, because it’s configurator time again. Next up is the Hyundai Sonata 2.0T, the sedan that continues to show a ton of strengths and few weaknesses.

Of course the palette is slightly limited, necessary when the package is so thorough and priced at just $20,865 for the SE. For instance, that trim offers just one interior, gray leather with cloth (nope, not making that up). You have to step up to the Limited trim, for another $2,900, to get one more interior hue. We don’t expect that to stop the car’s assault on the mid-size segment, so get to the configurator and arm yourself. Hat tip to Mike N.

Gallery: 2011 Hyundai Sonata 2.0T: First Drive

Photos copyright (C)2010 Zach Bowman / AOL
[Source: Hyundai]

Hyundai Sonata 2.0T configurator hits the interwebs originally appeared on Autoblog on Mon, 18 Oct 2010 14:30:00 EST. Please see our terms for use of feeds.

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