Tag: sponsors

Report: Cadillac sponsors communist party movie?

Filed under: China, Etc., Cadillac, Luxury

Cadillac SLS

Cadillac is doing its best to secure its spot in the ever-growing Chinese auto market, and according to sources culled by Automobile, the luxury marque may have even gone so far as to sponsor a documentary on the rise of the communist party in the People’s Republic. Depending on which translation you believe, the name of the film is either “The Birth of a Party” or “The Great Achievement of Founding the Party” (both are pretty catchy) and the sponsorship is part of a drive to get the word out about its long-wheel base SLS.

With the number of wealthy individuals in China growing by the day, it should come as no surprise to hear about The Crest doing whatever it can to promote its products in the country. Still, as Automobile points out, it’s only a matter of time before some yokel with an internet connection begins drawing imaginary connections and calling GM out for its contributions to communism.

[Source: Automobile]

Report: Cadillac sponsors communist party movie? originally appeared on Autoblog on Wed, 22 Sep 2010 16:00:00 EST. Please see our terms for use of feeds.

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Get A Grip: Chevy UK sponsors research to find perfect handshake

Filed under: Etc., Chevrolet, UK

Homer-Barney butt handshake

Just like Toyota Australia does things differently than “our” Toyota, Chevrolet Europe does things that make us go, “That’s not the Chevy we know…” The latest example is a handshake study, headed by a professor of psychological sciences at the University of Manchester, that seeks the formula for the perfect handshake. And what is the driving force behind such obscure academia? Creation of a “handshake training guide for [Chevy] staff to prepare them ahead of the launch of the new 5 Year Promise offer, which aims to offer peace of mind and reassurance to its customers.”

Alrighty then. This is the formula:

PH = (e2 + ve2)(d2) + (cg + dr)2 + π{(4<s>2)(4<p>2)}2 + (vi + t + te)2 + {(4<c>2 )(4<du>2)}2

If you need more help figuring out how to apply it – hint: pay close attention to the ‘dr’ part – follow the jump for the press release, which explains the formula’s gobbledygook in detail, lists useless related facts like the Top 10 Handshake Turn-Offs, and somehow manages to work in a Frankie Valli reference.

Note that the Top 10 Handshake Turn-Offs rundown doesn’t include, “Absurd and contrived scientific formulas on how to correctly shake hands.” Maybe it ought to be a Top 11.

[Source: Chevrolet UK]

Continue reading Get A Grip: Chevy UK sponsors research to find perfect handshake

Get A Grip: Chevy UK sponsors research to find perfect handshake originally appeared on Autoblog on Sun, 18 Jul 2010 11:06:00 EST. Please see our terms for use of feeds.

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