Tag: sponsorship

Official: Climb to the Clouds returning thanks to Subaru title sponsorship [w/video]

Filed under: Motorsports, Videos, Subaru, Racing

The Mt. Washington Hillclimb, otherwise known as the Climb to the Clouds, hasn’t been done since 2011. That year, Subaru Rally Team USA driver David Higgins set a new record for the event first held in 1904, running the 7.6-mile vertiginous course in 6:11.54. The race will be return in 2014 with the help of that very carmaker, Subaru of America having stepped in to the title sponsor role for what will be the Subaru Mt. Washington Hillclimb.

Taking place from June 26-29, 75 modern and vintage cars will spend three days racing up the 6,288-foot-high mountain. It’s not as long nor as high as Pikes Peak, but it does have something that the Colorado competition doesn’t: gravel; about 13 percent of the Mt. Washington Carriage Road still hasn’t been paved.

If you want to know what a record-breaking run up the northeast’s highest peak looks like, check out Higgins behind the wheel in the video below.

Continue reading Climb to the Clouds returning thanks to Subaru title sponsorship [w/video]

Climb to the Clouds returning thanks to Subaru title sponsorship [w/video] originally appeared on Autoblog on Wed, 31 Jul 2013 18:29:00 EST. Please see our terms for use of feeds.

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Report: Army wins fight to keep spending money on NASCAR sponsorship [w/poll]

Filed under: Motorsports, Government/Legal, Marketing/Advertising

Ryan Newman Army NASCAR

Minnesota Congresswoman Betty McCollum is a Democrat looking at areas where the budget can be cut. Her current target is military spending. More specifically, she is focused on banning the military from spending money advertising in NASCAR. She introduced a measure to this effect, and it was shot down by a vote of 241-148.

The US Army spent $7 million in 2010 to sponsor a car in NASCAR and has a signed contract with Stewart-Haas racing to put its logo on a car for 2011. In contrast, the Marines, Navy and Coast Guard all ended NASCAR sponsorships back in 2006.

McCollum feels that spending money in this arena is an inappropriate use of military funds. Ramsey Poston, NASCAR’s Managing Director for Corporate Communications, sees things a little differently. According to 2009 data gathered by Experian, one in five NASCAR fans have served in the military, while one in three active service members are fans of the sport. Also, the Army states that it received 46,000 recruiting leads in 2010 thanks to the racing team.

And so, we ask you: Should the United States Army sponsor a NASCAR team?

View Poll

[Source: The Wall Street Journal, The Atlantic, Inside Line | Image: John Harrelson/Getty]

Report: Army wins fight to keep spending money on NASCAR sponsorship [w/poll] originally appeared on Autoblog on Fri, 18 Feb 2011 19:24:00 EST. Please see our terms for use of feeds.

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Cadillac officially announces sponsorship of PGA Tour

Filed under: Marketing/Advertising, Cadillac

Cadillac sponsors PGA Tour

General Motors, fresh out of bankruptcy and back on the open market, has announced it will resume sponsorship of the PGA Tour. The automaker’s last sponsorship in the golfing world, which famously paired star golfer Tiger Woods and Buick, ended in 2008 amidst major cutbacks just prior to filing for Chapter 11.

This time around, GM will tap its range-topping Cadillac division for hole-in-one sponsorship duties. The arrangement will make Caddy the title sponsor of the World Golf Championships-Cadillac Championship and an umbrella sponsor of the World Golf Championships. Sounds pretty, ahem, par for the course. For 2011, the tournament will be played at TPC Blue Monster, Doral Golf Resort & Spa in Doral, Florida.

In addition, PGA Tour commissioner Rim Finchem, the organizers are also “[looking] forward to exploring opportunities with Cadillac to bring PGA TOUR tournament golf back to Detroit.” We expect some sort of announcement of that taking place sometime before 2012. Feel free to hit the jump for the official press release. Oh, and the Caddy/caddy puns start… now.

[Source: Cadillac]

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Cadillac officially announces sponsorship of PGA Tour originally appeared on Autoblog on Mon, 29 Nov 2010 18:27:00 EST. Please see our terms for use of feeds.

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