Filed under: China, Marketing/Advertising, Videos, Cadillac
Like just about every other automaker on the planet, Cadillac is looking to stake out a larger claim of the Chinese automotive industry. Right now, the brand is viewed as somewhat downmarket from rivals that many in the U.S. see as being on equal ground.
Perhaps, then, Cadillac will look to try something new. In a new short film for the Chinese-market SRX, Cadillac attempts to bridge East with West via Route 66. The ad shows actress and singer-songwriter Karen Mok taking on Will Rogers Highway with a male friend. The Mother Road calls, romance blooms and the Cadillac SRX is the tool that unites the pair. Click past the jump to view the spot.
Continue reading Chinese Cadillac SRX ad with Karen Mok captures romance of Route 66
Chinese Cadillac SRX ad with Karen Mok captures romance of Route 66 originally appeared on Autoblog on Wed, 01 Jun 2011 19:59:00 EST. Please see our terms for use of feeds.
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Continue reading “Video: Chinese Cadillac SRX ad with Karen Mok captures romance of Route 66”
The National Highway Traffic Safety Administration and General Motors have announced the recall of 10,000 vehicles. According to The Detroit News, certain 2011 Cadillac SRX and 2011 Buick Lacrosse models may have been built with a defect that can prevent the vehicle’s defroster from effectively clearing the windshield. NHTSA is concerned that the reduced visibility could lead to an accident.
General Motors has announced a voluntary recall of the 2010 Cadillac SRX luxury CUV over concerns of possible damaged power steering lines. The recall affects 3,996 units, and of those GM believes only two or three are actually affected by this issue. If the power steering lines in question are damaged, they could leak steering fluid onto the engine and start a fire, which has actually happened in at least one case. GM’s official statement after the jump. [Source: General Motors]
