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Filed under: Mazda, Toys/Games

XBox logo

In April, Mazda introduced a marketing campaign titled “Game Changers” to showcase how certain people have made significant impacts in their respective sports, and now it’s the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn’t say which model will be debuted, but our guess is that it will be the next-generation Mazda3.

The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Continue reading Mazda announces live-streaming vehicle intro on Xbox

Mazda announces live-streaming vehicle intro on Xbox originally appeared on Autoblog on Wed, 19 Jun 2013 11:31:00 EST. Please see our terms for use of feeds.

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Filed under: Aftermarket, Motorsports, Coupe, Performance, Videos, Nissan, Porsche, Racing

Topspeed Motorsports Porsche 911 GT2

Live stream of this year’s One Lap of America – Click above to watch the video after the jump

Doug Wilks and Leh Keen swept to victory in last year’s Tire Rack One Lap of America at the wheel of a Porsche 911 GT2. This year, Keen and Wilks have partnered up again, only this time they’ll be piloting a Nissan GT-R prepared by Wilks’ Topspeed Motorsports. Better than that, the pair will be live-streaming the eight-day event, thanks to an in-car webcam.

Besides live footage of every inch of the 3,000-plus-mile event, the pair will have Google Maps tracking their location, a blog and live interactive chat with viewers. All the interactive goodness is available on Topspeed as you read this.

With the power of the GT-R, already a proven One Lap winner, the Grand Am and ALMS driving skills of Keen and Wilks’ mechanical expertise, Topspeed Motorsports looks poised to make another run at the top spot. Click past the jump to see Topspeed’s live feed, or head over to their website for the full interactive experience. Thanks for the tip, Nathan!

Continue reading One Lap winners live-streaming this year’s event

One Lap winners live-streaming this year’s event originally appeared on Autoblog on Mon, 02 May 2011 14:59:00 EST. Please see our terms for use of feeds.

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