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Video: Chevrolet Camaro stars in ‘Al’s Chevrolet’ Super Bowl commercial

Filed under: Coupe, Performance, Marketing/Advertising, Chevrolet, GM

Chevrolet Super Bowl ad

Chevrolet Super Bowl ad – Click above to watch the video after the jump

General Motors is planning an all-out advertising assault on this year’s Super Bowl with a total of five ads spread throughout the game. The spots will focus on the Chevrolet Camaro, Cruze Eco, Silverado HD and, of course, the Volt. Each of the 30-second spots have a completely different feel, and at least a few of them will show up after Green Bay Packers and Pittsburgh Steelers are done beating themselves to oblivion during the post-game coverage. GM is staying fairly tight-lipped about the plots surrounding the majority of the ads, but the company has been kind enough to let slip the Camaro spot ahead of time.

The clip features Bumblebee of Transformers fame going toe to toe with a car lot mascot. Spoiler alert: don’t put your money on the chipmunk.

The ad features one impressive donut with plenty of tire smoke and some fairly seamless CG for good measure. Hit the jump to take a look at the video for yourself and read the full press blast.

[Source: General Motors]

Continue reading Video: Chevrolet Camaro stars in ‘Al’s Chevrolet’ Super Bowl commercial

Video: Chevrolet Camaro stars in ‘Al’s Chevrolet’ Super Bowl commercial originally appeared on Autoblog on Tue, 01 Feb 2011 14:59:00 EST. Please see our terms for use of feeds.

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Video: Volkswagen teases ‘Black Beetle’ Super Bowl ad

Filed under: Sedan, Marketing/Advertising, Videos, Hatchback, Volkswagen, Humor

Volkswagen Super Bowl ad

Volkswagen Super Bowl ad – Click above to watch video after the jump

It looks like Super Bowl fans will be enjoying a pair of Volkswagen ads between plays this year. The German automaker is returning to the greatest spectacle in the NFL for the first time in nine years with two 30-second spots designed to get people excited about both the next-generation Beetle and Passat.

We’ve had the good fortune of seeing both ads, and they’re equally entertaining. Unfortunately, the full pieces are being kept under lock and key until later this week, when we’ll be sure to share them with the world.

Until then, Volkswagen has decided to show off a teaser clip for the Beetle spot featuring a road-hugging black beetle. We dig his white racing stripes.

Don’t like bugs? No worries. The spot for the Passat centers on a Star Wars parody. Stay tuned for the full clips and be sure to hit the jump for a look at the teaser as well as the press release.

[Sources: Volkswagen, YouTube]

Continue reading Video: Volkswagen teases ‘Black Beetle’ Super Bowl ad

Video: Volkswagen teases ‘Black Beetle’ Super Bowl ad originally appeared on Autoblog on Mon, 31 Jan 2011 16:58:00 EST. Please see our terms for use of feeds.

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Kia travels through space and time, returns to the Super Bowl

Filed under: Sedan, Marketing/Advertising, Kia

2011 Kia Optima Epic Ride

2011 Kia Optima is an object of desire across time and space – Click above for high-res image gallery

Kia had a strong 2010 and the Korean automaker hopes that momentum is continued right through 2011. No doubt, the all-new 2011 Kia Optima is one vehicle that will be a cornerstone for the brand if it is to keep up its recent success. No rusprise, then, that Kia is unveiling a new 60-second ad spot highlighting its midsize sedan during the first quarter of the Super Bowl.

Entitled “One Epic Ride,” the commercial features the 2011 Optima as it “travels through time and space.” The car becomes an object of desire for cops, aliens, an international villain and even the Greek god Poseidon.

Further pushing the Optima messaging to the masses is the One Epic Contest. In the days preceding the Super Bowl, Kia will reveal a series of clues by way of TV spots, print ads and social media posts. The clues will then be used to answer questions at the OneEpicContest.com website, and five lucky winners will walk away with a brand new 2011 Kia Optima of their very own. Check out the complete press release after the break.

Gallery: Kia Optima goes on One Epic Ride

[Source: Kia]

Continue reading Kia travels through space and time, returns to the Super Bowl

Kia travels through space and time, returns to the Super Bowl originally appeared on Autoblog on Wed, 26 Jan 2011 16:28:00 EST. Please see our terms for use of feeds.

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Super Bowl MVP will receive a Chevy Camaro Convertible

Filed under: Convertible, Marketing/Advertising, Chevrolet, GM

2011 Chevrolet Camaro Convertible

2011 Chevrolet Camaro Convertible – Click above for high-res image gallery

The Super Bowl is right around the corner, and that means one NFL player is close to winning their dream prize. No, we’re not talking about the Lombardi tropy, but the Pete Rozelle MVP award, and more importantly the prize car that goes along with it. This year, the winner will get to feel the breeze through their un-helmeted hair because General Motors is supplying a 2011 Chevrolet Camaro Convertible for the most valuable player.

Previously, GM supplied a long string of Cadillacs for Super Bowl MVPs, and the Escalade proved to be the most popular ride of choice. Now the General is using the coveted NFL stage to highlight its newest drop-top… probably a better way to spend its money considering a 30 second spot costs up to $3 million. Wait… GM is doing that too. No matter, check out the press release after the break for the official announcement.

Gallery: 2011 Chevrolet Camaro Convertible

[Source: General Motors]

Continue reading Super Bowl MVP will receive a Chevy Camaro Convertible

Super Bowl MVP will receive a Chevy Camaro Convertible originally appeared on Autoblog on Tue, 25 Jan 2011 18:30:00 EST. Please see our terms for use of feeds.

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OnStar offering free services to Super Bowl attendees

Filed under: Technology, GM

OnStar

Thousands of football fans will soon converge on Arlington, Texas for Super Bowl XLV. Those visitors will fill area hotel rooms and jam eateries and pubs. That’s good news for local businesses, but thanks to impossible traffic it’s a bum deal for anyone who travels through town. And since the Super Bowl also brings massively increased security, many streets will be closed so police and private security details have fewer avenues to inspect. Thank goodness for GPS, right? Not so much.

Super Bowl organizers have asked that game attendees skip the GPS in favor of the directions printed on their parking passes. That’s an awfully analog process for our digital world, but owners of OnStar-equipped General Motors vehicles can still receive turn-by-turn directions. Subscribers will be have “special access” to routes and road closures relayed by specially trained OnStar advisers during the event. You won’t need to have the turn-by-turn subscription package to receive this service, either; GM is providing it free of charge just for the big game. Hit the jump to peruse the official OnStar press release.

[Source: OnStar]

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OnStar offering free services to Super Bowl attendees originally appeared on Autoblog on Sun, 23 Jan 2011 15:08:00 EST. Please see our terms for use of feeds.

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Hyundai shows off two of this year’s Super Bowl commercials

Filed under: Budget, Sedan, Marketing/Advertising, Videos, Hyundai

Hyundai Elantra Super Bowl

Hyundai Elantra Super Bowl commercials – Click above to watch after the jump

Hyundai has purchased no less than four 30-second spots during this year’s Super Bowl for what we can only imagine is more money than we’ll make in three lifetimes. Two of those commercials will highlight the hot-selling Sonata, while the other two have been reserved to get the word out about Hyundai’s redesigned 2011 Elantra.

In fact, the Elantra is part of a much larger marketing campaign that kicks off this weekend with new commercials being aired during the NFL’s AFC Championship game. Thing is, you might not be able to tell these commercials are for a Hyundai because they’ll be unbranded and not mention the company or car at all.

This, my friends, is how corporations do viral marketing (Hint: You might not want to tell us that you’re doing something viral, because then it’s not viral anymore). Without mentioning the product they’re trying to sell, these pre-Super Bowl commercials being aired during the AFC Championship game, along with more ads in print and on the web, will highlight the conspiracy to brainwash compact car buyers to accept poor design and a dearth of innovation in exchange for practicality and reliability. Then, during the Super Bowl, Hyundai’s two Elantra-related commercials will reveal what the rest of the unbranded marketing campaign was really trying to sell. That is, the Elantra. Clever, except for the part where we’re told beforehand what the mystery commercials are all about.

Check out the Elantra’s two Super Bowl commercials for yourself after the jump.

[Source: Hyundai]

Continue reading Hyundai shows off two of this year’s Super Bowl commercials

Hyundai shows off two of this year’s Super Bowl commercials originally appeared on Autoblog on Thu, 20 Jan 2011 19:57:00 EST. Please see our terms for use of feeds.

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Video: Audi A8 Super Bowl commercial riffs on children’s Goodnight Moon book

Audi A8 Super Bowl commercial – Click above to watch video after the jump

The Super Bowl is just around corner ~~and before the New England Patriots celebrate another victory~~ and that means a new crop of automotive commercials are getting ready to pry your attention away from all the drinks and food you are consuming. Audi has revealed its new ad spot that takes direct aim at established premium sedans like the Mercedes-Benz S-Class. The commercial is based on Margaret Wise Brown’s popular children’s book Goodnight Moon, Audi says goodbye to old luxury, then welcomes progress with its all-new 2011 Audi A8 sedan.

Hop the jump to watch the new Audi Super Bowl commercial.

Gallery: 2011 Audi A8 L

[Source: YouTube]

Continue reading Video: Audi A8 Super Bowl commercial riffs on children’s Goodnight Moon book

Video: Audi A8 Super Bowl commercial riffs on children’s Goodnight Moon book originally appeared on Autoblog on Fri, 14 Jan 2011 12:29:00 EST. Please see our terms for use of feeds.

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Detroit 2011: Chrysler 200 Super S gets lowered… expectations?

Filed under: Detroit Auto Show, Sedan, Chrysler

Chrysler 200 Super S

Chrysler 200 Super S – Click above to view the high-res image gallery

Nestled into a well-hidden crevice on the outskirts of the Chrysler booth at the Detroit Auto Show is a Mopar-accessorized 200 Super S. That’s right: a pimped 200. It would appear that Mopar noticed the 200 looks a bit… tall, so Team Pentastar’s aftermarket arm dropped the 200’s suspension a full three inches and outfitted it with a reworked lower chin and rear decklid spoilers. The 200 is further tweaked with a sublime quartet of glossy black 19-inch wheels, a pair of awkward hood vents, a mesh grille and foglamp bezels with light bar applique.

So… your neighbors still haven’t noticed that you dropped thousands of dollars on aftermarket parts for your Chrysler 200? Mopar’s design department has also re-sprayed the Super S with two-tone tungsten on matte black paint. Unfortunately the thin pinstriping on the showcar appears less than production ready. Click below for our high-res gallery of the 200 Super S.

Gallery: Chrysler 200 Super S: Detroit 2011

Chrysler 200 Super S

Detroit 2011: Chrysler 200 Super S gets lowered… expectations? originally appeared on Autoblog on Tue, 11 Jan 2011 11:29:00 EST. Please see our terms for use of feeds.

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Report: Dodge planning Super Bowl commercial, major ad blitz

Filed under: Car Buying, Marketing/Advertising, Dodge

2011 Dodge Magnum

2011 Dodge Durango – Click above for high-res image gallery

After years of nearly zero new products, Dodge dealers finally have something to crow about. The 2011 Dodge Journey, Charger, Durango, Avenger and Caravan are all hitting showrooms within a month or two of one another, giving dealers new products just as the auto industry is showing signs of recovery. But how does Dodge get the message across?

Automotive News reports that the marque is prepping a major ad push during the first quarter of 2011, including a return to the Super Bowl. Dodge brand CEO Ralph Gilles reportedly notified dealers that the automaker plans to flood tier one with promotions, with heavy local ads dependent upon sales volume. Gilles is telling dealers about the company’s marketing plans in part because he hopes dealers will order more vehicles. The CEO points out that early Durango and Charger orders are very strong, but other new products are lagging behind.

A flood of ads is just part of Dodge’s plan to increase showroom traffic. The automaker is also working with Automotive Lease Guide to help maximize residual values. Higher residuals means more affordable lease prices and an improved brand reputation, but Dodge will need to resist the urge to dump its new products into fleets for the plan to work. Dodge is currently leasing only five percent of its vehicles; well below the industry average.

Gallery: 2011 Dodge Durango

2011 Dodge Durango

[Source: Automotive News – sub. req.]

Report: Dodge planning Super Bowl commercial, major ad blitz originally appeared on Autoblog on Fri, 24 Dec 2010 18:54:00 EST. Please see our terms for use of feeds.

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Video: Hyundai shows off super slick Equus owners manual app for iPad

Filed under: Car Buying, Sedan, Marketing/Advertising, Technology, Videos, Hyundai, Luxury

2011 Hyundai Equus Apple iPad owners manual

Hyundai Equus and its iPad owner’s manual – Click above to watch video after the jump

We know that the all-new Hyundai Equus features an Apple iPad in place of a traditional owner’s manual but now we’re getting our first opportunity to see it in action. In a new ad that will certainly appeal to tech-savvy luxury car buyers, Hyundai shows off the iPad app that provides any information that an Equus owner might need to know about his or her car.

Rather than just providing written information, Hyundai has taken advantage of the iPad’s capabilties to deliver an app that shows you what it’s talking about, be it the Equus’ available right-rear jet-style reclining seat or its adaptive headlights. Better yet, the app is free to download on iTunes regardless of whether an Equus is sitting in your driveway (so you can see what you’re missing). Hop the jump to check out an ad featuring the iPad owner’s manual in action. Top tip, Fred!

Gallery: 2011 Hyundai Equus

[Source: YouTube via Unncessary Umlaut]

Continue reading Video: Hyundai shows off super slick Equus owners manual app for iPad

Video: Hyundai shows off super slick Equus owners manual app for iPad originally appeared on Autoblog on Thu, 16 Dec 2010 12:31:00 EST. Please see our terms for use of feeds.

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