Tag: tacoma

Video: Toyota Tacoma helps stand up to your girlfriend, mimes, magicians and the Grim Reaper

Filed under: Truck, Marketing/Advertising, Videos, Toyota, Humor

Toyota Tacoma commercials

It takes a lot to get a product noticed in today’s fast-paced world, but one avenue that’s always seemed to grab the eyeballs of consumers has been humor. Toyota knows this rule well, and has put together a quartet of spots called “Tacoma Wins,” in which the midsize pickup’s features and specifications best a number of seemingly worthy competitors.

Whether it be sobbing girlfriends, a circus magician, a grim reaper or the scariest thing of all, a mime, the Tacoma looks well equipped to deal with it. Take a look below for all four of Toyota’s newest spots.

Continue reading Toyota Tacoma helps stand up to your girlfriend, mimes, magicians and the Grim Reaper

Toyota Tacoma helps stand up to your girlfriend, mimes, magicians and the Grim Reaper originally appeared on Autoblog on Mon, 26 Aug 2013 19:59:00 EST. Please see our terms for use of feeds.

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Official: Toyota Tacoma X-Runner dead

Filed under: Car Buying, Truck, Toyota

A report from last week indicated that Toyota will begin trimming models from its Tacoma lineup starting with the Regular Cab in 2015, but the popular pickup will lose its first variant even sooner than that. For 2014, the Tacoma X-Runner has been dropped, though the company’s SR Package could fill the need of those looking for a sporty pickup.

The X-Runner has been around since 2005 with its lowered stance, aftermarket-look body kit and bright paint colors, all of which are offered available only on V6-powered, two-wheel-drive Access Cab Tacomas. The new SR Package sounds like it will offer a somewhat similar appearance, though, with a monotone exterior paint scheme in limited colors accented with smoked headlights, but it will only be offered on Pre-Runner and 4×4 models. Other changes being made to the 2014 Tacoma include a new wheel option with black finish, a wider variety of Entune multimedia features, and the option to have the backup camera display moved from the rearview mirror to the audio system head unit.

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Toyota Tacoma X-Runner dead originally appeared on Autoblog on Tue, 06 Aug 2013 13:31:00 EST. Please see our terms for use of feeds.

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Report: Toyota to drop regular-cab Tacoma as small pickups take another hit

Filed under: Car Buying, Truck, Toyota

2013 Toyota Tacoma regular cab - white - front three-quarter view

Even as General Motors prepares to redesign its midsize pickups, the market for sub-fullsize trucks continues to shrink. The remaining competitors in the segment are the well-aged Nissan Frontier, Honda Ridgeline and Toyota Tacoma, and now Truck Trend is reporting that the latter will be dropping its regular cab model due to poor sales.

According to the article, the available configurations for the Tacoma lineup will be whittled down in 2015, which apparently spells the end for the two-door Taco. The Tacoma is currently the last truck in its class to be offered in a regular cab configuration, with the Frontier no longer offering a standard cab model and spy shots of the next-gen Chevrolet Colorado not revealing any glimpse of a short cab, either.

Toyota to drop regular-cab Tacoma as small pickups take another hit originally appeared on Autoblog on Fri, 02 Aug 2013 18:29:00 EST. Please see our terms for use of feeds.

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Report: Dana coughs up $25M to Toyota over rusty Tacoma frames

Filed under: Truck, Government/Legal, Recalls, Toyota

1998 Toyota Tacoma

1998 Toyota Tacoma

When an automaker is forced to issue a recall, the defective part or feature is generally the fault of the automaker or of an OEM supplier it contracted to. In the case of the Toyota Tacoma – part of a 110,000-unit recall in 2009 – the problem appears to have been traced back to the supplier. And now the supplier is forced to pay for its mistakes.

The company in question, according to reports, is Dana, the Ohio-based OEM contractor supplying (among other components) axles and driveshafts for automobiles, commercial trucks and heavy equipment. In this case, it supplied the frames for the Tacoma pickup which were found to rust when exposed to road salt.

Although in 2010 Dana sold the plant that manufactures the frame to Mexican conglomerate Grupo Porza’s Metalsa subsidiary, since the component in question was built prior to the sale (from 1995 to 2000), Dana has reportedly been forced to shell out $25 million to Toyota over the issue.

[Source: Reuters]

Report: Dana coughs up $25M to Toyota over rusty Tacoma frames originally appeared on Autoblog on Tue, 18 Jan 2011 17:34:00 EST. Please see our terms for use of feeds.

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Toyota shows off more of the Tacoma X-Runner RTR

Filed under: Concept Cars, Motorsports, SEMA Show, Performance, Truck, Toyota, Specialty

Toyota Tacoma RTR Concept

Toyota Tacoma RTR Concept – Click above for high-res image gallery

At this point, SEMA is so close we can almost smell the tire shine. Toyota has rolled out a gaggle of official photos and information on the company’s mighty Tacoma RTR Concept, saying it wanted to build the quarter-mile king to demonstrate what exactly is possible with off-the-shelf parts. For those that don’t recall, the company’s engineers managed to snug a supercharged 5.7-liter V8 borrowed from the Tundra into the engine bay. The final concoction is good for 504 horsepower and 550 pound-feet of torque, and it all gets funneled to the rear axle via a six-speed automatic gearbox.

While we’re on the subject of the rear axle, Toyota says the piece is a narrowed version of what’s found in the stock Tundra, though a TRD limited-slip has been plopped in to get both wheels pulling from get go. The whole concoction should be good for quarter mile passes in the 11-second range. Hit the jump for the full details.

Gallery: Toyota Tacoma RTR Concept

[Source: Toyota]

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Toyota shows off more of the Tacoma X-Runner RTR originally appeared on Autoblog on Tue, 19 Oct 2010 16:57:00 EST. Please see our terms for use of feeds.

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Toyota Tacoma X-Runner RTR hits the strip ahead of SEMA

Filed under: Aftermarket, Motorsports, SEMA Show, Truck, Toyota, Racing

We’ve got a Tacoma-sized soft spot for factory-built high performance trucks, even if they’re just concepts. It’s why we loved the F-150 Lightning and why we think the new Ford F-150 SVT Raptor is one of the best things to happen to the pickup world in a long time. Toyota is helping to fuel that fire with the introduction of its new Tacoma X-Runner RTR. In this case, those last three consonants stand for “Ready to Race.” The machine looks like our kind of absurdity and was built for that mecca of inanity, SEMA.

The RTR follows an age-old hot rodding recipe; shove the biggest engine you’ve got into the lightest chassis on hand. Under the hood, a supercharged 5.7-liter V8 borrowed from the larger Tundra should help the Tacoma RTR dominate the drag strip. The engine is coupled to a stock six-speed automatic transmission, also from the Tundra, and a Tundra rear axle dumps all of the power to the pavement.

Toyota says that the drivetrain is good for 504 horsepower and 550 pound-feet of torque, and that those numbers are good enough to get the truck to scoot down the quarter mile in around 11 seconds. If you can’t tell, we’re grinning from ear to ear. Head over to Pickuptrucks.com for a closer look.

[Source: Pickuptrucks.com]

Toyota Tacoma X-Runner RTR hits the strip ahead of SEMA originally appeared on Autoblog on Wed, 06 Oct 2010 15:33:00 EST. Please see our terms for use of feeds.

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Review: 2010 Toyota Tacoma 4×2 PreRunner is a troubled fish in a shrinking pond

Filed under: Truck, Toyota, Reviews, Off-Road

2010 Toyota Tacoma 4×2 PreRunner – Click above for high-res image gallery

There was a time when pickup trucks came in three sensible sizes; small, medium and large. That’s changed in recent years, as most pint-sized trucks have grown substantially to maintain distance compared to the similarly inflating half-ton pickup truck segment. The Toyota Tacoma is no different, as the second generation of the popular pickup is eight inches wider and over a foot longer than the 1995 Taco. And don’t even try comparing the latest Tacoma to Marty McFly’s stellar 1985 Toyota Pickup in the Back to the Future films, which could almost fit in the bed of a modern heavy-duty.

But while the Tacoma has adjusted to fit the growing whims of U.S. truck buyers, sales have dropped anyway. Over the past three years, nameplate sales have plunged by over 60 percent, and 2010 isn’t looking any better. Has the Tacoma – last redesigned way back in 2005 – become long-in-the-tooth, or are car buyers simply turning away from the mid-size truck? We spent a week reacquainting ourselves with a TR5 PreRunner Double Cab to find out.

Follow the jump to continue…

Gallery: Review: 2010 Toyota Tacoma 4×2 PreRunner

Photos copyright (C)2010 Chris Shunk / AOL

Continue reading Review: 2010 Toyota Tacoma 4×2 PreRunner is a troubled fish in a shrinking pond

Review: 2010 Toyota Tacoma 4×2 PreRunner is a troubled fish in a shrinking pond originally appeared on Autoblog on Wed, 04 Aug 2010 11:58:00 EST. Please see our terms for use of feeds.

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2011 Toyota Tacoma gets sweet-looking TRD T|X and T|X Pro packages

Filed under: Truck, Toyota, Off-Road

2011 Toyota Tacoma TRD T|X Pro – Click above for high-res image gallery

If you’re like us, you’d probably do all manner of unspeakable acts to be able to call the Ford F-150 SVT Raptor your very own. Unfortunately, FoMoCo isn’t in the business of accepting black market kidneys as payment, which has left us without a desert stomping pickup in the driveway. Fortunately, Toyota has come out of left field with a stopgap savior in the form of its new 2011 Tacoma T|X and T|X Pro models. The packages are built around the T|X concept from the 2009 SEMA show, and pack much of the hardware we saw on that particular show truck.

Both packages are available on the Tacoma V6 Access Cab or Double Cab Prerunner models that are equipped with the TRD off-road package. In addition to the sweet electronic locking rear differential, Bilstein shocks and BFGoodrich Rugged Trail rubber, the T|X package throws in 16-inch blacked-out beadlock wheels and black tube side steps among other good-looking pieces. Step it up to the T|X Pro, and you’re also rewarded with a TRD cat-back exhaust.

Both trims cost $1,699 and represent a savings of over $700 compared to if you’d simply raided the TRD catalog yourself. The T|X and T|X Pro packages may not put you on the same level as Ford’s mad hatter, but it’s a start. Hit the jump for the press release and check out our massive gallery below.

Gallery: Toyota Tacoma TRD T|X Pro

[Source: Toyota]

Continue reading 2011 Toyota Tacoma gets sweet-looking TRD T|X and T|X Pro packages

2011 Toyota Tacoma gets sweet-looking TRD T|X and T|X Pro packages originally appeared on Autoblog on Fri, 30 Jul 2010 11:30:00 EST. Please see our terms for use of feeds.

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