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Filed under: SUV, Government/Legal, Jeep, Off-Road

Imported from Toledo t-shirt Chrysler has reportedly brought the hammer down on a group of Ohio Jeep dealers who cooked up their own version of the company’s “Imported from Detroit” slogan for the brand’s 70th anniversary. According to the Toledo Blade, Jeep dealers in the Buckeye State are being told the riff will weaken the impact of Chrysler’s most popular ad slogan in decades.

Chrysler has also made known that it is also not okay with word of a Wrangler with the slogan emblazoned on its doors driving on to the ice at Toledo Walleyes minor league hockey games. The slogan reportedly originated from Monroe Dodge Superstore in Monroe, Michigan (a short drive from Toledo), when owner Ralph Mahalak Jr., had 600 of the shirts printed up as part of a celebration to introduce Chrysler’s 16 new or redesigned 2011 models.

The shirts were selling for $19.41 a piece as a tribute to Jeep’s birth year, and were emblazoned with the “imported from Toledo” slogan and “Jeep 70th Anniversary.” To stave off a trademark battle, Mahalak has apparently agreed to give the shirts away to anyone who test drives a Jeep, and then kill the slogan.

[Source: Toledo Blade via Jalopnik]

Report: Chrysler puts the kybosh on Jeep dealer’s ‘Imported from Toledo’ schtick originally appeared on Autoblog on Tue, 22 Mar 2011 14:01:00 EST. Please see our terms for use of feeds.

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Filed under: SUV, Plants/Manufacturing, Crossover, Chrysler, Jeep, Fiat

Jeep

It’s no secret that Chrysler’s future plans are in a constant state of flux right now. After all, the automaker just went through a ridiculously fast bankruptcy where bits and pieces were shed before stewardship was handed over to Italy’s Fiat. It’s only natural that Chrysler’s new management would need some time to get itself organized.

According to The Toledo Blade, Chrysler decisionmakers are still up in the air as to how the Toledo North Assembly Plant figures into the company’s future roadmap. Previously, Chrysler said the Ohio facility would build three new SUVs based on Fiat’s C-Evo platform to replace the Jeep Liberty and Dodge Nitro.

Apparently, however, Chrysler has three plants that could build the new ‘utes – Toledo, Belvedere, Illinois and Sterling Heights, Michigan. The reality is that the Pentastar really only needs two of them to handle the project. Alternately, all three could build the vehicles using fewer shifts. At this point, it’s anyone’s guess which, if any, of these facilities will be left out in the cold, and what the resulting employee impact will be.

[Source: The Toledo Blade]

Report: Chrysler delays planned expansion of Toledo plant originally appeared on Autoblog on Sun, 18 Jul 2010 14:02:00 EST. Please see our terms for use of feeds.

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