Report: Ferrari cuts Toronto lawyer a deal to replace his flooded California [w/video]

Filed under: Convertible, Performance, Etc., Videos, Ferrari, Canada, Luxury

Canadian lawyer Howard Levitt's 2010 Ferrari California gets stuck in a flood on his way to the airport.

A Ferrari might be the last vehicle you’d want to be driving when streets are submerged in water, but Toronto lawyer Howard Levitt was unfortunate enough to be behind the wheel of his $200,000+ Ferrari California when the tunnel he was driving through started to fill up. It was July, when parts of the Canadian city were flooded, but he was determined to make his flight to a court appearance the next day. So Levitt abandoned his metallic blue supercar in the middle of the street and took a cab to the airport, the National Post reports.

The car subsequently was totaled, and the insurance company covered the damage, so after completing his court assignment (and a column for the Financial Post that was due the same day), Levitt began to search for a replacement for his California – driving his 1994 Dodge Viper in the meantime. He decided on a 2014 California in the same metallic blue to replace his 2010 model. When he approached Ferrari to put in an order, the Italian marque was waiting for him, having heard of his mishap. The company offered him a “very generous” deal on a 2014 model; an undisclosed amount less than the after-options retail price of around $300,000.

The new Ferrari is expected to be delivered to Levitt in November, and we can only hope another flood doesn’t catch him off guard. We’re not so sure Ferrari would offer him another “very generous” deal. Feel free to watch the short video below, despite its rather static nature, which we included to precisely show the sad fate of Levitt’s fallen California.

Continue reading Ferrari cuts Toronto lawyer a deal to replace his flooded California [w/video]

Ferrari cuts Toronto lawyer a deal to replace his flooded California [w/video] originally appeared on Autoblog on Thu, 05 Sep 2013 16:04:00 EST. Please see our terms for use of feeds.

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Report: Ferrari cuts Toronto lawyer a deal to replace his flooded California [w/video]

Filed under: Convertible, Performance, Etc., Videos, Ferrari, Canada, Luxury

Canadian lawyer Howard Levitt's 2010 Ferrari California gets stuck in a flood on his way to the airport.

A Ferrari might be the last vehicle you’d want to be driving when streets are submerged in water, but Toronto lawyer Howard Levitt was unfortunate enough to be behind the wheel of his $200,000+ Ferrari California when the tunnel he was driving through started to fill up. It was July, when parts of the Canadian city were flooded, but he was determined to make his flight to a court appearance the next day. So Levitt abandoned his metallic blue supercar in the middle of the street and took a cab to the airport, the National Post reports.

The car subsequently was totaled, and the insurance company covered the damage, so after completing his court assignment (and a column for the Financial Post that was due the same day), Levitt began to search for a replacement for his California – driving his 1994 Dodge Viper in the meantime. He decided on a 2014 California in the same metallic blue to replace his 2010 model. When he approached Ferrari to put in an order, the Italian marque was waiting for him, having heard of his mishap. The company offered him a “very generous” deal on a 2014 model; an undisclosed amount less than the after-options retail price of around $300,000.

The new Ferrari is expected to be delivered to Levitt in November, and we can only hope another flood doesn’t catch him off guard. We’re not so sure Ferrari would offer him another “very generous” deal. Feel free to watch the short video below, despite its rather static nature, which we included to precisely show the sad fate of Levitt’s fallen California.

Continue reading Ferrari cuts Toronto lawyer a deal to replace his flooded California [w/video]

Ferrari cuts Toronto lawyer a deal to replace his flooded California [w/video] originally appeared on Autoblog on Thu, 05 Sep 2013 16:04:00 EST. Please see our terms for use of feeds.

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Continue reading “Report: Ferrari cuts Toronto lawyer a deal to replace his flooded California [w/video]”

Video: Audi scales down its marketing for the Toronto Film Festival

Filed under: Etc., Marketing/Advertising, Videos, Audi, Toys/Games, Canada, Humor

Audi scales down marketing, Bobba Fett approves

Audi starts thinking smaller, Boba Fett approves – Click above to watch video after the jump

The Toronto International Film Festival is in full swing, and Audi is taking advantage of the crowds to do a bit of advertising. Utilizing scale models, a bunch of magnets and the natural curiosity of human beings, Audi has created a unique marketing campaign which uses a simple statement to deliver a brilliant message.

Hundreds of scale models sticking to various downtown Toronto street fixtures is a good way to draw attention to a brand. The cars are literally stuck to random telephone poles, mailboxes and in front of one sure-to-be surly Cadillac CTS-V. The payoff for this short video (it’s well under two minutes) doesn’t come until the very end but it ties everything together perfectly. And no, Boba Fett is not the big star of this marketing clip. The “brilliant message” comes through in the end and provides an ah-ha moment for viewers and Toronto citizens alike. Very clever, Audi.

Now we just need Audi to keep running this campaign in other cities so we can score some sweet model-car toys for the office. Check out the clever marketing scheme after the jump. Thanks for the tip, Davor!

[Source: YouTube]

Continue reading Video: Audi scales down its marketing for the Toronto Film Festival

Video: Audi scales down its marketing for the Toronto Film Festival originally appeared on Autoblog on Fri, 17 Sep 2010 10:59:00 EST. Please see our terms for use of feeds.

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