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Filed under: Marketing/Advertising, Videos, Crossover, Kia, Humor

Kia Hamsters

The lovable, anthropomorphic hamsters from Kia are known for electronic dance music, head bopping, and of course, a certain funktastic Korean box-on-wheels. With a new Soul on the way, the adorable rodents need to be ready to appear alongside the resculpted crossover. Only one thing could get them ready in time – cue the training montage.

The commercial, called Totally Transformed, features Lady Gaga playing in the background, along with gratuitous footage of the hamsters shedding some weight. The Kia designers also get some attention, as they’re hard at work designing the hamsters’ new ride. Take a look below for the full, 91-second spot.

Continue reading 2014 Kia Soul gets new ‘Totally Transformed’ hamster commercial

2014 Kia Soul gets new ‘Totally Transformed’ hamster commercial originally appeared on Autoblog on Fri, 23 Aug 2013 12:30:00 EST. Please see our terms for use of feeds.

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Filed under: Hybrid, Etc., Chevrolet, GM, Electric

Chevy Volt battery housing turned into bird house

Chevy Volt battery housing turned into bird house – Click above for high-res image gallery

Yes, you read that right. General Motors has indeed taken scrap battery covers that would otherwise have been discarded and, with the help of a team of youngsters from the Lasky Recreation Center in Detroit, turned them into duck houses.

Seems odd, no doubt, but we’d certainly rather see creative recycling such as this instead of sending off the scrap bits and pieces to rot for hundreds of years in a landfill or some other ignominious end-of-life scenario.

According to The General, these homes “will provide a safe place for wood ducks and even screech owls to lay their eggs.” For what it’s worth, this is the second such creative recycling project we’ve heard about from the team behind the 2011 Chevrolet Volt, the first being the reuse of oil-soaked boom material from the BP oil spill in the Gulf of Mexico made into underhood plastic Volt parts. Nice work, GM.

Gallery: Chevy Volt battery housing recycled into duck homes

Chevy Volt battery housing recycled into duck homes

[Source: General Motors]

Chevrolet Volt battery covers transformed into… duck houses? originally appeared on Autoblog on Wed, 23 Mar 2011 18:01:00 EST. Please see our terms for use of feeds.

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