Lexus transforms Roosevelt Hotel into 3D billboard

Filed under: Marketing/Advertising, Videos, Lexus, Toyota

lexus 3d billboard of ct 200h

Lexus advertising goes 3D with the 2011 CT 200h – Click above to watch video after the jump

Not every 3D project requires cumbersome glasses and a $20 IMAX ticket. Hot Wheels showed us an innovative way to advertise its product using a large projector and some imagination. Now, Lexus is using the same style to tout its CT 200h, and it’s using a Los Angeles landmark to play background duty.

First opened in 1927, the Roosevelt Hotel is a piece of classic California situated right on Hollywood Boulevard. It’s said that Marilyn Monroe’s ghost haunts one of the hotel’s mirrors, and we can’t help but wonder what she’d think of the 2011 Lexus CT 200h running wild on the side of the Roosevelt. We also wonder what you think of Lexus’ three-dimensional advertisement, so follow the jump to watch the clip then sound off in the comments.

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Lexus transforms Roosevelt Hotel into 3D billboard originally appeared on Autoblog on Fri, 06 May 2011 12:32:00 EST. Please see our terms for use of feeds.

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Edo Competition transforms the Porsche Panamera Turbo into 750hp “Moby Dick”

Filed under: Aftermarket, Sedan, Performance, Porsche

Porsche Panamera Turbo “Moby Dick” by Edo Competition – Click above for high-res image gallery

Say what you will about its styling, but the Porsche Panamera Turbo is one of the most devastatingly fast four-door whatever-you-want-to-call-its on the market. But that’s just not enough for some people. And for those people, there are companies like Edo Competition.

The German tuner may be best known for customizing exotica like Ferraris and Lamborghinis, but have this time focussed on the Panamera. Edo’s fitted a Mansory body kit for for a little extra visual oomph, but that’s hardly where the story ends.

Under the hood, the creation they call Moby Dick benefits from 50% increased output, from 500 horsepower stock to a whopping 750. That, according to Edo, should be enough to drive the Autobahn-crunching top speed up to 211 miles per hour, while dropping the 0-60 run down below four seconds. Well below, we’d figure.

A variable exhaust system, dropped suspension and 22-inch wheels round out the package, and buyers can specify from a range of interior options as well, all of which you can read about in the press release after the jump and the see in the image gallery below.

Gallery: Edo Competition “Moby Dick” Porsche Panamera Turbo

[Source: Edo Competition]

Continue reading Edo Competition transforms the Porsche Panamera Turbo into 750hp “Moby Dick”

Edo Competition transforms the Porsche Panamera Turbo into 750hp “Moby Dick” originally appeared on Autoblog on Fri, 21 Jan 2011 14:30:00 EST. Please see our terms for use of feeds.

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