Filed under: Etc., Hirings/Firings/Layoffs, Saab
Steven Wade has been cranking out blog posts about all things Saab for the last six years at the helm of Saabs United, a blog he helped create. Eventually, the strains of a family, full-time job and keeping Saabs United afloat meant that selling the site was necessary. Meanwhile, ‘Swade,’ as he is known, decided to quit his day job to focus on his love for all things Saab.
With the day job out of the way, the newly unemployed Wade has now been picked up by Saab to handle social media duties as the company tries to connect more with its customer base. Needless to say, this is a huge step for Wade, who will be helping Saab connect with its loyal base of customers and fans on an intimate level.
We can’t think of a better man for the job, given Swade’s immense talent, knowledge of Saabs, of love for the brand. Good luck and Godspeed. The automaker’s official statement is yours for the reading after the jump. Thanks for the tip, Johan!
[Source: Saab via Saabs United]
Continue reading Saab hires Saabs United blogger Steven Wade as social media guru
Saab hires Saabs United blogger Steven Wade as social media guru originally appeared on Autoblog on Tue, 15 Mar 2011 18:32:00 EST. Please see our terms for use of feeds.
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Continue reading “Saab hires Saabs United blogger Steven Wade as social media guru”
Throughout the turmoil of the on again, off again sale of Saab to Spyker, the site Saabs United did its part to rally supporters of the brand and keep the world up to date on what was happening at any particular moment. At one point during the brand’s dark days, Saabs United founder Steven Wade presented company CEO Jan Åke Jonsson with a boomerang as a symbol of the head honcho’s tenacity when it came to returning to the bargaining table. Now that Saab appears to be headed toward calmer waters, that boomerang has inspired Jonsson to create a Saabs United award.