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Video: Lincoln hires a Mad Man for new commercials

Filed under: Marketing/Advertising, Videos, Crossover, Lincoln, Celebrities, Luxury

Mad Men’s John Slattery, Lincoln’s new pitchman. Follow the jump to watch the new TV spot.

Lincoln wants everyone in TV land to know about its freshened model lineup. To grab their attention, they’ve gone with a heavy hitter from a pretty popular ad agency to shill the 2011 MKX: Roger Sterling, from Sterling Cooper Draper Price. OK, fine… not Roger Sterling, but John Slattery, the actor who portrays him on AMC’s Mad Men.

Slattery will plug the new “Smarter than Luxury” campaign, which launches during coverage of the Ryder Cup golf tournament. The focus of the ads is to highlight the technology and craftsmanship that are put into each new Lincoln vehicle. The TV spots will be backed up by a full print campaign as well, highlighting the 2011 Lincoln MKX and the MKZ hybrid.

Mad Men is a huge hit, so it’s a no-brainer for Lincoln to tap into that popularity. Mercedes-Benz has already signed Jon Hamm (a.k.a. Mad Men’s Don Draper) as the new voice-man for its commercials. Hop the jump to see Slattery pitch the latest from Lincoln.

[Source: Ford]

Continue reading Video: Lincoln hires a Mad Man for new commercials

Video: Lincoln hires a Mad Man for new commercials originally appeared on Autoblog on Sun, 03 Oct 2010 19:01:00 EST. Please see our terms for use of feeds.

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Video: swissRoomBox turns any vehicle into a motor home

Filed under: Aftermarket, Etc., Videos, Design/Style

swissRoomBox – Click above to watch the video after the jump

The Swiss are masters of precision. The world’s most elegant timepieces hail from Switzerland. The multi-purpose and compact tool known as the Swiss Army Knife is praised throughout the world for its utility and dependability. Swiss-made products carry their label as a badge of honor that commands respect.

Philippe Perakis, a former mountain bike racer, is carrying this ethos into an amazing product designed for the outdoor enthusiast. Perakis has created the swissRoomBox, and its simple name belies a complex and mechanically beautiful product. The swissRoomBox is essentially a motor home squeezed into a few boxes, which fit neatly into the back of any mid-size hatchback, wagon, crossover or SUV.

The name of the game here is “ease of use,” and the swissRoomBox delivers. Initial setup requires connecting a supplied cable to the battery and mounting the unit to four anchor points in the back of the car. It can then be installed or removed within ten minutes. Once in, however, it transforms your car into a mini RV. The swissRoomBox can be used to cook food, take a shower, and provide power and drinking water. It can even be detached to create seating or sleeping space.

It’s an amazing piece of engineering that provides an endless amount of useful features. The swissRoomBox goes on sale in October 2010 but pricing has yet to be announced. Bonus: The company has stated that they are able to ship to the United States – get ready, Honda Element owners. Want to see one put to use? We have video of the swissRoomBox in action on the other side of the jump.

[Source: swissRoomBox via The Adventure Life]

Continue reading Video: swissRoomBox turns any vehicle into a motor home

Video: swissRoomBox turns any vehicle into a motor home originally appeared on Autoblog on Sun, 03 Oct 2010 16:17:00 EST. Please see our terms for use of feeds.

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Video: Audi Quattro Concept plays with our emotions

Filed under: Coupe, Performance, Videos, Paris Motor Show, Audi, Design/Style

Paris 2010: Audi Quattro Concept

Audi Quattro Concept – Click above for video after the jump

Audi unleashed its Quattro Concept at the 2010 Paris Motor Show, but the automaker isn’t done sharing with us just yet. We now have a short new video clip of the Quattro, and we can’t stop staring. There are so many questions that will most likely go unanswered. What’s it like to drive? How much would a production version cost? Does Audi accept our ~~stolen~~ totally legit American Express card? You know it’s been at least several minutes since you last ogled the Quattro, so get your fix by watching the this new video. If that’s not enough, we also have a longer cut that ditches the annoying background music. Both are posted after the jump.

Gallery: Paris 2010: Audi Quattro Concept

Audi Quattro Concept front 3/4 Audi Quattro Concept rear 3/4

[Source: YouTube]

Continue reading Video: Audi Quattro Concept plays with our emotions

Video: Audi Quattro Concept plays with our emotions originally appeared on Autoblog on Sat, 02 Oct 2010 20:01:00 EST. Please see our terms for use of feeds.

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Video: Volkswagen developing Terminal Mode for full smartphone control through nav screen

Filed under: Etc., Technology, Videos, Volkswagen

Volkswagen and Nokia’s Terminal Mode – Click above to watch video after the jump

Bluetooth connectivity is getting better all the time. No longer content with just connect your phone, new systems also allow you to wirelessly stream music to your car’s speakers. Volkswagen is working on a system which takes the idea of pairing a phone to your car, and brings it to a whole new level. The system, called Terminal Mode, allows VW’s touchscreen display to become an extension of the your smartphone – weather, GPS, music, phone and text messaging are right at your fingertips in a highly visible location.

Currently, the system is still under development and promises to get better as Volkswagen upgrades its infotainment screens. The current units use resistive touchscreens which can be slightly slower to respond compared with the capacitive units, which will make their way into VWs in the near future.

The Terminal Mode system opens up a potential Pandora’s box of opportunity. Developers could build a whole slew of apps designed for use in automobiles and phones could be built with this integration in mind. There are many pluses to this concept, however this easily falls into the distracted-driving discussion. How soon before we see anti-Facebooking-while-driving laws? Hop the jump to watch video of the system in action.

[Source: Engadget]

Continue reading Video: Volkswagen developing Terminal Mode for full smartphone control through nav screen

Video: Volkswagen developing Terminal Mode for full smartphone control through nav screen originally appeared on Autoblog on Thu, 30 Sep 2010 14:38:00 EST. Please see our terms for use of feeds.

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Video: BMW 6 Series Coupe Concept rendered for your pleasure

Filed under: Concept Cars, Coupe, Videos, Paris Motor Show, BMW, Luxury

BMW 6 Series Coupe Concept rendered inside and out – Click above to watch video after the jump

The BMW 6 Series Coupe Concept appears to have separated the audience into camps called “OMG BMW what have you done?” and “OMG BMW is back!” If there are any of you left on the fence looking for a closer look before you sign up to one of those clubs, here are high-definition renderings of the concept without and within.

Of course, they’re still renderings so you can reserve final final judgement, but you’ll see how the exterior light elements work and get clues to interior details. We’re digging that glass roof in all kinds of ways. Follow the jump for the close-ups, and stay tuned for live coverage straight from the Paris Motor Show. Hat tip to Rob!

[Source: YouTube]

Continue reading Video: BMW 6 Series Coupe Concept rendered for your pleasure

Video: BMW 6 Series Coupe Concept rendered for your pleasure originally appeared on Autoblog on Wed, 29 Sep 2010 19:00:00 EST. Please see our terms for use of feeds.

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Video: Jet-powered scooter vs. Lamborghini Gallardo

Filed under: Motorsports, Etc., Videos, Lamborghini, Motorcycle, Humor

Rocket Scooter vs Lamborghini Gallardo

Jet-Powered Scooter vs. Lamborghini Gallardo – Click above to watch video after the jump

We love ourselves a good drag race, but sometimes two-equally matched vehicles going head-to-head down a straight gets a bit boring. This is where ingenuity, bravery and a lack of self-preservation come in handy. Apparently, the Swedish have figured out a sure-fire way to spice up your standard 1,320-foot race. Take one Peugeot scooter (the video incorrectly calls it a Vespa), add a small jet-engine to the back and let ~~Charlie Pace from Lost~~ a rider line up next to a Lamborghini Gallardo.

It’s a jet-powered David versus an Italian Goliath. More importantly, it’s the type of racing we can wholeheartedly get behind… and you can watch the video for yourself after the jump. Anybody want to guess the winner? Thanks for the tip, Per Eriksson!
[Source: Youtube]

Continue reading Video: Jet-powered scooter vs. Lamborghini Gallardo

Video: Jet-powered scooter vs. Lamborghini Gallardo originally appeared on Autoblog on Wed, 29 Sep 2010 18:00:00 EST. Please see our terms for use of feeds.

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Video: Ariel Atom 3 gets the time-lapse build treatment

Filed under: Performance, Etc., Videos, Racing

Ariel Atom time-lapse build

Ariel Atom time-lapse build – Click above to watch the video after the jump

Are time-lapse build videos the new trend in online automotive clips? It sure seems that way as more and more of them keep squeezing out of the ‘tubes. If you go back to 2008, you can see a Corvette ZR1 go from frame to furious in less than five minutes.

Last fall, the Patron Highcroft Acura prototype racecar came to life in under three minutes. Earlier this year we got to see the Chevrolet Cruze make the transformation from production vehicle to World Touring Car Championship contender in under two minutes.

Earlier in the month a BMW Z4 GT3 received the time-lapse treatment and now a new vehicle is ready to show you how its made. Top Gear has footage of an Ariel Atom moving quickly from inert to insanely-capable. The actual build took 24 hours but you can see the action unfold in under two minutes.

Make the leap to see the video after the jump.

Gallery: Quick Spin: Ariel Atom 3

Photos by Jeremy Korzeniewski / Copyright (C)2010 Weblogs, Inc.
[Source: Top Gear]

Continue reading Video: Ariel Atom 3 gets the time-lapse build treatment

Video: Ariel Atom 3 gets the time-lapse build treatment originally appeared on Autoblog on Tue, 28 Sep 2010 14:59:00 EST. Please see our terms for use of feeds.

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Video: Moscow motorcyclist’s crazy high-speed commute

Filed under: Etc., Videos, Motorcycle, Russia

Russian commute on Yamaha R1

Morning commute in Russia on a Yamaha R1 – Click above to watch video after the jump

Driving to work in the morning can be a tedious and annoying affair. At least, we imagine it is, since we are chained to the wall of a basement staring at a computer screen for 23.5 hours per day. One vehicle that can make any commute quicker is a motorcycle… perhaps even a stupid-fast literbike like the Yamaha R1.

Combine a rider with a need for ~~death~~ speed, a 25-mile commute through Russian traffic and a powerful two-wheeled samurai sword, and you get a video showing the “quick” way to work. Sometimes this two-wheeler even becomes a one-wheeler as rare empty stretches of road disappear when the nose goes skyward.

According to our tipster Andy (Thanks!), the title translates to “A couple minutes of my life could be more interesting than the whole life of the other people.” It’s certainly interesting, but we prefer pushing vehicles to our limit on a track. Regardless, the music choice is excellent and the riding would make Trinity jealous. We don’t condone this type of action, but that doesn’t mean we can’t all check out the video, which you can watch after the jump.

Gallery: 2009 Yamaha R1

[Source: The Insider – (Russian language site)]

Continue reading Video: Moscow motorcyclist’s crazy high-speed commute

Video: Moscow motorcyclist’s crazy high-speed commute originally appeared on Autoblog on Mon, 27 Sep 2010 19:58:00 EST. Please see our terms for use of feeds.

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Video: Barrett-Jackson buyer reneges on $700,000 Bugatti Veyron purchase

Filed under: Performance, Auctions, Videos, Bugatti, Luxury

2008 Bugatti Veyron at Barrett-Jackson Las Vegas – Click above to watch the video

It’s not very often you see a Bugatti Veyron going up for auction…especially at Barrett-Jackson. Perhaps better known for their muscle cars and classics, the occasional late-model sportscar will sometimes pop up, but we can’t ever remember a Veyron crossing the block. Well, on Saturday night, a 2008 Bugatti Veyron with 11,800 miles on the clock did indeed cross the block at B-J…but things didn’t go quite as planned.

The one-time fastest production car on the planet (it’s been trumped by Bugatti’s own Super Sport) might have sold for over $1.8 million new, but was struggling to break the 1 mil mark in Vegas. Heck, it barely got to $700,000. Now, that’s still a lot of money for a car, but it should have brought much more – we’ve never heard of a non-wrecked example going for anywhere near that little. In the end, the Bug went to a guy seated near the stage who outbid a couple of phone bidders – but that’s when it got weird.

Saying that he hadn’t actually bid and then that he was only trying to help, the would-be buyer rescinded his bid… and was promptly escorted from the premises. Barrett-Jackson didn’t want to lose any credibility – so CEO Craig Jackson stepped up and bought the car himself. Just as he was announcing what had happened, he got a phone call from one of the other phone bidders who was saying he’d take the car off Craig’s hands. Quite the little soap opera, but good theater nonetheless. Follow the jump to see the video and take a look at the gallery below as well. Hat tip to Larry!

Gallery: 2008 Bugatti Veyron at Barrett-Jackson Las Vegas

[Sources: Speed TV, Barrett-Jackson]

Continue reading Video: Barrett-Jackson buyer reneges on $700,000 Bugatti Veyron purchase

Video: Barrett-Jackson buyer reneges on $700,000 Bugatti Veyron purchase originally appeared on Autoblog on Mon, 27 Sep 2010 19:29:00 EST. Please see our terms for use of feeds.

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Video: Need for Speed: Hot Pursuit puts an MP4-12C on the police force

Filed under: Videos, Porsche, Toys/Games

Need for Speed: Hot Pursuit trailer – Click above to watch video after the jump

Halo Reach has already grabbed gobs of attention and Gran Turismo 5 is waiting to lure any remaining bloodshot eyeballs and fatigued thumbs away, but they’re not the only new video games on the block. Need for Speed: Hot Pursuit will have a playable demo available on October 26, and it hits store shelves November 16.

While you’re waiting and deciding whether you want to play the part of a cop or speeder (and deciding whether to play the game on your Playstation 3, xBox 360 or PC), you can check out the latest trailer for it after the jump, wherein a McLaren MP4-12C in black and white is called on to apprehend a scofflaw in a Porsche 918 Spyder. Hat tip to Yaroukh!

[Source: YouTube via VG247]

Continue reading Video: Need for Speed: Hot Pursuit puts an MP4-12C on the police force

Video: Need for Speed: Hot Pursuit puts an MP4-12C on the police force originally appeared on Autoblog on Mon, 27 Sep 2010 16:57:00 EST. Please see our terms for use of feeds.

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