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Video: Codemasters provides another peek at F1 2010

Filed under: Videos, Toys/Games

Codemasters F1 2010 footage – Click above to watch video after the jump

If you’re looking for something to keep you thrillingly occupied while you wait (and wait, and wait…) for GT5 to arrive, the lights will go green on Codemasters’ F1 2010 on September 21 in the U.S.

To make sure you’re paying attention, the company has released a bit more footage of what wheel jockeys can expect: stunning laps around Singapore at night and Abu Dhabi at sunset. Follow the jump for the video and press release. GT5 is going to have to be really, really good…

[Source: Motor World Hype]

Continue reading Video: Codemasters provides another peek at F1 2010

Video: Codemasters provides another peek at F1 2010 originally appeared on Autoblog on Fri, 17 Sep 2010 19:59:00 EST. Please see our terms for use of feeds.

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Video: Audi scales down its marketing for the Toronto Film Festival

Filed under: Etc., Marketing/Advertising, Videos, Audi, Toys/Games, Canada, Humor

Audi scales down marketing, Bobba Fett approves

Audi starts thinking smaller, Boba Fett approves – Click above to watch video after the jump

The Toronto International Film Festival is in full swing, and Audi is taking advantage of the crowds to do a bit of advertising. Utilizing scale models, a bunch of magnets and the natural curiosity of human beings, Audi has created a unique marketing campaign which uses a simple statement to deliver a brilliant message.

Hundreds of scale models sticking to various downtown Toronto street fixtures is a good way to draw attention to a brand. The cars are literally stuck to random telephone poles, mailboxes and in front of one sure-to-be surly Cadillac CTS-V. The payoff for this short video (it’s well under two minutes) doesn’t come until the very end but it ties everything together perfectly. And no, Boba Fett is not the big star of this marketing clip. The “brilliant message” comes through in the end and provides an ah-ha moment for viewers and Toronto citizens alike. Very clever, Audi.

Now we just need Audi to keep running this campaign in other cities so we can score some sweet model-car toys for the office. Check out the clever marketing scheme after the jump. Thanks for the tip, Davor!

[Source: YouTube]

Continue reading Video: Audi scales down its marketing for the Toronto Film Festival

Video: Audi scales down its marketing for the Toronto Film Festival originally appeared on Autoblog on Fri, 17 Sep 2010 10:59:00 EST. Please see our terms for use of feeds.

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Video: Autocar reviews the Ariel Atom V8

Filed under: Performance, Videos, UK, Specialty, Racing

Ariel Atom V8 reviewed by Autocar

Autocar drives the Ariel Atom V8 – Click above to watch video after the jump

Ariel finally put together its long-awaited Atom V8 and handed to the keys to ~~some lucky sonofa~~ Autocar to take the eight-pot pocket rocket out for a spin. Matt Prior got some seat time in the light-weight sportscar and provides great insight into this new Atom. Phrases from Prior include; “fastest production car anyone has ever driven,” “utterly brilliant” and “TEE HEE HEE.”

There are a lot of stats to wrap your head around, but this one seems to sum up it up best: The V8 Atom produces 900 horsepower per ton. By comparison, the Bugatti Veyron produces around 530 horsepower per ton. There’s more, but why spoil it when you can hop the jump and watch Prior’s jealousy-inducing spin.

[Source: Youtube]

Continue reading Video: Autocar reviews the Ariel Atom V8

Video: Autocar reviews the Ariel Atom V8 originally appeared on Autoblog on Thu, 16 Sep 2010 20:02:00 EST. Please see our terms for use of feeds.

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Video: Pro wakeboarders jump floating Mitsubishi Lancer Ralliart Sportback

Filed under: Videos, Crossover, Mitsubishi

Click above to watch the video after the jump

When we think of the best possible ways to market a vehicle, somehow placing it on a floating platform and letting wakeboarders jump over it just doesn’t crack the top 10. That didn’t stop Mitsubishi from offering up an all-new Lancer Ralliart Sportback for All-ActionSports.com’s mid-week wake up. Wakeboarders from all over the U.S. lined up to hit a ramp at full speed, jump over ten feet in the air while flipping and flopping over the Mitsubishi wagon.

Hit the jump to watch the skiing daredevils take on water, gravity and the Sportback at the same time.

[Source: YouTube]

Continue reading Video: Pro wakeboarders jump floating Mitsubishi Lancer Ralliart Sportback

Video: Pro wakeboarders jump floating Mitsubishi Lancer Ralliart Sportback originally appeared on Autoblog on Thu, 16 Sep 2010 16:58:00 EST. Please see our terms for use of feeds.

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Video: BMW M3 Tiger Edition – The Movie

Filed under: Coupe, Performance, China, Marketing/Advertising, Videos, BMW, Luxury

BMW M3 Tiger Edition

BMW M3 Tiger Edition – Click above to watch video after the jump

BMW has gotten back into the short-film business to promote the new Tiger Edition M3. The German automaker has a long history of turning out incredibly intricate promotions for its products, and we’re still absolutely hooked on The Hire series starring Clive Owen and a bevy of other big-name actors. The company knows how to flip all the right cinematic switches, and it has applied that knowledge to the first advertisement for the feline-themed M3.

As we find out in the film, the Tiger Edition isn’t made in honor of any old Bengal or Siberian tiger – oh no. BMW crafted its Great Pumpkin 3 Series after the meanest of all the big kitties; the Saber Tooth. Aside from having to endure a little cheesy computer-generated skeleton action, the ad is worth a minute or two of your day. Or… not. Hit the jump to take a look for yourself.

[Source: YouTube]

Continue reading Video: BMW M3 Tiger Edition – The Movie

Video: BMW M3 Tiger Edition – The Movie originally appeared on Autoblog on Wed, 15 Sep 2010 16:58:00 EST. Please see our terms for use of feeds.

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Spy Video: Ferrari 612 Scaglietti caught testing at Fiorano

Filed under: Spy Photos, Coupe, Performance, Videos, Ferrari

Ferrari 612 spy video

Ferrari 612 Scaglietti spy video – Click above to watch the video after the jump

It’s been a hot minute since we’ve heard any rumblings about Ferrari’s 612 Scaglietti replacement. The oldest member of the Prancing Horse marque is due for an overhaul in the very near future, and while we’ve only seen a singular spy video that barely shows off the new body style, we can confirm one thing: Ferrari makes one hell of a sweet-sounding V12.

Seen here running around Italy’s Fiorano racetrack, this 612 mule is obviously testing out new engine mechanics, and the revised exhaust is an aural delight for anyone whose ears perk up at the sound of naturally aspirated, twelve-cylinder, Italian-bred powerhouses. See (and hear) for yourself, after the jump.

[Source: YouTube]

Continue reading Spy Video: Ferrari 612 Scaglietti caught testing at Fiorano

Spy Video: Ferrari 612 Scaglietti caught testing at Fiorano originally appeared on Autoblog on Wed, 15 Sep 2010 12:32:00 EST. Please see our terms for use of feeds.

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Video: Ken Block in Gymkhana Three Part 2

Filed under: Motorsports, Videos, Celebrities

Ken Block Gymkhana Three Part 2 – Click above to view the video after the jump

Gymkhana Three Part 1 left most of us cold, but the second installment of Ken Block’s Gymkhana series is finally upon us, and consider the series officially redeemed. If you haven’t clicked past the break yet… SPOILER ALERT: 360 alley-oop at the top of France’s l’Autodrome de Linas’ 51-degree bank. In a Ford Fiesta. Now… JUMP!

Gallery: Ken Block’s Gymkhana Three Part 2

Continue reading Video: Ken Block in Gymkhana Three Part 2

Video: Ken Block in Gymkhana Three Part 2 originally appeared on Autoblog on Tue, 14 Sep 2010 20:03:00 EST. Please see our terms for use of feeds.

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Video: Watch Travis Pastrana’s run up Mt. Washington

Filed under: Motorsports, Videos, Subaru

Travis Pastrana at Mt. Washington – Click above to view the video after the jump

We broke the news, now watch video of Travis Pastrana’s record-setting run up Mt. Washington behind the wheel of a race-prepped Subaru WRX STI. Sure beats the hell out of Herr Neff’s time of 20-some minutes…

Gallery: Travis Pastrana breaks Mt. Washington Auto Road record

Travis Pastrana breaks Mt. Washington Auto Road record

Continue reading Video: Watch Travis Pastrana’s run up Mt. Washington

Video: Watch Travis Pastrana’s run up Mt. Washington originally appeared on Autoblog on Mon, 13 Sep 2010 20:16:00 EST. Please see our terms for use of feeds.

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Video: Next BMW M5 is all squealing tires and bellowing engine on the ‘Ring

Filed under: Sedan, Performance, Europe, Videos, BMW, Luxury

2011 BMW M5

2011 BMW M5 – Click above to watch video after the jump

If you were afraid the BMW M5 would be losing some of its venom by ditching the naturally-aspirated V10 in favor of a twin-turbocharged 4.4-liter V8, we’re here to tell you that those worries are completely unfounded. At least that’s the impression we get from watching the video after the jump. You see, the BMW engineers have apparently fixed whatever issue was afflicting the M5 test mule the last time we saw it and got the car back to doing what it does best – sending Pirelli rubber to its smoky grave.

Loyal fans of the 5 Series over at Bimmerpost managed to get their hands on a quick video of the muscle-bound sedan slipping through the apexes of the Nürburgring at full bore, and have been kind enough to share that tasty little piece of film with the rest of the Internet. From the looks of the things, those two turbos are more than making up for the pair of lost cylinders. Of course, we’ll reserve final judgment for when we get into the saddle ourselves, but until then, join us past the jump for a look-see. Thanks for the tip, Obie!

[Source: YouTube]

Continue reading Video: Next BMW M5 is all squealing tires and bellowing engine on the ‘Ring

Video: Next BMW M5 is all squealing tires and bellowing engine on the ‘Ring originally appeared on Autoblog on Mon, 13 Sep 2010 19:55:00 EST. Please see our terms for use of feeds.

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