Filed under: Marketing/Advertising, Videos, Toyota
This whole thing started with the premise that Toyota’s target RAV4 buyers are people who spend their time cycling, hiking, and generally not in front of computer screens. These people are therefore not able to benefit from the full website experience that Toyota has built for the RAV4. We should clarify that the video below is for Toyota South Africa, and maybe RAV4 buyers there really are the disgustingly outdoorsy ideal that us bacon-eaters are not living up to.
Toyota’s agency partner, Hello Computer, set up a 1.8-kilometer track at a cycle park that replicated sections of the automaker’s website with real physical displays and interactive feedback. Riders were asked to leave their mouses and hit the trail on a mountain bike to experience the RAV4 Outdoor Website and learn about the vehicle.
That seems like a lot of effort for something that’s available on the smartphones of these hyper-active people who aren’t in front of computers, but hooray for creatively conquering a problem that didn’t exist. Hey, let’s not be complete wet blankets – maybe some of the cyclists that ran the Toyota gauntlet got a RAV4 for their to- and fro-ing after the experience. Check out the video of the outdoor website below.
Continue reading Toyota builds world’s first ‘outdoor website’ for RAV4 promo
Toyota builds world’s first ‘outdoor website’ for RAV4 promo originally appeared on Autoblog on Thu, 08 Aug 2013 15:01:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
Continue reading “Video: Toyota builds world’s first ‘outdoor website’ for RAV4 promo”
Coming Soon. With those two words, Subaru has officially dropped a confirmation bomb on our expectations for a higher performance version of the much-loved BRZ coupe, known, of course, as the Subaru BRZ STI. Two teaser images are being shown on the Japanese web-side home of STI along with the promise of ‘coming soon,’ and there’s also a rather lovely looking set of twisty roads with the words ‘Purity of Handling.’
Our first thought when we saw the track logos was that the folks at Polyphony Digital could find it in their hearts to offer the tracks at a future update. GT Planet points out that El Capitan was already spotted at the Red Bull “Horse Power” trailer, so we know at least some of these tracks can be on the way to our PS3s. Another possibility is that Polyphony Digital could be saving the tracks for a later pay-for-play add-on to GT5 like the Need for Speed franchise did with the Ferrari Racing Pack for Shift.
