Tag: women

Report: Porsche has doubled US sales to women [w/videos]

Filed under: Car Buying, Etc., Marketing/Advertising, Videos, Porsche, Luxury

Porsche sales to women have doubled in the past two years, contributing to a year-to-date sales increase of 31 percent.

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker’s best July sales ever. That’s a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche’s sales surge? If you answered Cayman and Boxster sales, you’re right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker’s sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 – 31 percent higher than the same time last year.

Porsche executives have been trying to tap into the women’s market, as evidenced in part by the company’s move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles’ practicality under the “Engineered for Magic. Everyday” banner – some featuring female drivers.

Be sure to watch CNBC‘s video report on Porsche’s female movement below – you’ll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Continue reading Porsche has doubled US sales to women [w/videos]

Porsche has doubled US sales to women [w/videos] originally appeared on Autoblog on Wed, 21 Aug 2013 20:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Continue reading “Report: Porsche has doubled US sales to women [w/videos]”

Study says 7.4% of Lamborghini models purchased by women, and other gender curiosities

Filed under: Car Buying, Coupe, Budget, Sedan, Performance, Truck, Luxury

2010 Lamborghini Gallardo LP 570-4 Superleggera

2011 Lamborghini Gallardo LP 570-4 Superleggera – Click above for high-res image gallery

A study released by TrueCar.com revealed that 7.4 percent of Lamborghini buyers in 2010 were women, a 2.2-percent rise over the previous year. Rolls-Royce and Ferrari also saw an increase in purchases by females, with Rolls climbing from eight percent to 9.3 percent and Ferrari going from 5.1 percent to 6.4 percent.

Those increases take the number of ladies who buy exotics from next-to-nothing to very small, but an increase is an increase. TrueCar doesn’t offer an explanation as to what may have caused the uptick. Got any ideas? Leave ’em in the ‘Comments’ below.

Overall, the survey showed that females are far more likely to buy an inexpensive and practical car than males, who are much more likely to opt for big, brawny cars. According to the study, the top 10 cars that sold more than 50 percent of the time to women were the Volkswagen New Beetle, Kia Spectra, Nissan Rogue, Volkswagen Eos, Hyundai Entourage, Volvo S40, Jeep Compass, Honda CR-V, Nissan Sentra and the Hyundai Tucson. Surely you saw some of those coming…

Conversely, the list for men was far less practical (excepting pickup trucks, of course) and far faster. It included the Porsche 911, GMC Sierra, Chevrolet Corvette, Chevrolet Silverado, Ford F-Series, BMW M3, Ford Ranger, Toyota Tundra, Dodge Ram and the Audi S5. Well done, men – that’s not a bad lookin’ list right there. Check out more details and commentary in the press release after the break.

Gallery: First Drive: 2010 Lamborghini Gallardo LP570-4 Superleggera

[Source: TrueCar]

Continue reading Study says 7.4% of Lamborghini models purchased by women, and other gender curiosities

Study says 7.4% of Lamborghini models purchased by women, and other gender curiosities originally appeared on Autoblog on Mon, 11 Apr 2011 16:29:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

Continue reading “Study says 7.4% of Lamborghini models purchased by women, and other gender curiosities”

Study: Men more likely to overrule GPS than women, still won’t stop for directions

Filed under: Technology, UK

Satellite Navigation System

The voice of the navigation system tells you to turn right, but you are absolutely positive that it’s a better idea to go straight for two more streets and then turn left. Do you listen to the sat-nav, or your gut? If you’re a man, you’re more likely to stick to your guns, at least according to a study by UK insurance retailer Swinton.

The study, which polled 3,000 users about their navigation habits, discovered that 83 percent of men have disobeyed their nav system at least once, compared to under 75 percent for women. The study also showed that one-third of all participants surveyed felt their navigation system took them between one and five kilometers astray, while half say the system’s directions led to an in-car argument with a passenger.

Steve Chelton, Insurance Development Manager at Swinton, points out that, “a sat-nav should aid your own navigational abilities rather than replace them.” That’s a good point to be sure, but what should a driver do to make sure their nav isn’t giving them the high-tech shaft? Two-thirds of the drivers in the study keep an old-fashioned paper map in the car just in case.

[Source: National Post | Image: Chris Shunk/AOL]

Study: Men more likely to overrule GPS than women, still won’t stop for directions originally appeared on Autoblog on Thu, 31 Mar 2011 13:58:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

Continue reading “Study: Men more likely to overrule GPS than women, still won’t stop for directions”

Video: Top Gear Poland takes women to mall for night of shopping

Filed under: Etc., Videos

Top Gear Poland

Top Gear Poland – Click above to watch for video after the jump

Of the many criticisms leveled at the U.S. interpretation of Top Gear, perhaps the most stinging is that the show relies on re-baked ideas lifted wholesale from the grand-pappy of all motoring shows, Top Gear UK. That may be true, but it’s also a trick that the producers of the show’s various ethnicities have been employing for years. What’s more, it doesn’t look like it will stop any time soon.

A video of Top Gear Poland‘s latest antics has leaked to the interwebs, and fans of the OG TG will likely recognize the premise.

The show’s presenters have been unleashed on an unsuspecting shopping mall in the middle of the night, and the video shows a Peugeot 107, a Chevrolet Spark, a Smart ForTwo and a Toyota iQ zooming around with a Jaguar XKR. One of these things is most certainly not like the other ones.

We’re not entirely sure what the premise behind the clip is, considering that the video lacks any of the tire-squealing glory of the infamous Chevrolet Corvette vs. Ford Fiesta battle helmed by Jeremy Clarkson. Still, we’ve always wanted to wheel around in the display vehicles in the mall, so the clip at least lets us live out that fantasy. Hit the jump to check it for yourself.

[Source: MotoFilm]

Continue reading Video: Top Gear Poland takes women to mall for night of shopping

Video: Top Gear Poland takes women to mall for night of shopping originally appeared on Autoblog on Wed, 09 Mar 2011 16:58:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Continue reading “Video: Top Gear Poland takes women to mall for night of shopping”

Chinese women buying disproportionate percentage of exotic cars?

Filed under: Car Buying, Performance, China, Maserati, Luxury

Maserati GranTurismo

The number of Chinese millionaires is growing rapidly, and women account for a third of that rising, affluent population. This is good news to exotic car manufacturers because wealthy Chinese women are snatching them up like Italian pastries.

Sales of high-end automobiles rose 60 percent last year and analysts are already pegging a 35 percent climb for 2011. Maserati reports that 30 percent of its Chinese sales are to women, compared against just 10 percent for European sales. China is now on track to pass Italy as the automaker’s second largest market.

It’s not just Maserati, either; Ferraris and Lamborghinis are being purchased in large numbers. The wealthy women of China account for 20 percent of local Ferrari sales, which is double the global average. The rise in exotic vehicle sales has even gotten the attention of Bugatti, and the Volkswagen Group is now discussing a potential sales plan for China.
Thanks for the tip, Art!

[Source: Bloomberg]

Chinese women buying disproportionate percentage of exotic cars? originally appeared on Autoblog on Sun, 23 Jan 2011 19:03:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

Continue reading “Chinese women buying disproportionate percentage of exotic cars?”

Girls Just Wanna Have Fun: Women, motorcycles and stunts throughout history [w/video]

Filed under: Performance, Videos, Motorcycle, Specialty

Jessica Maine, the modern stunt woman – Click above to watch the video after the break

Representing nearly ten percent of all motorcycle owners worldwide, female riders have remained the fastest growing segment in the two-wheeled marketplace for several years in a row. But being a chick on a bike has not always been quite so socially acceptable – especially when you don’t like to play by the rules!

When Margaret Gast made her first attempt at conquering the Monodrome (a.k.a. ‘The Wall of Death’) back in the early 1900s, no one would have dreamed of sporting the pink leather chaps or high-healed riding boots found in modern motorbike dealerships. In fact, it would not be until the age of disco when a women named Kerry Kleid fought for her right to race that the AMA gave out its first professional license to a female rider. It probably didn’t hurt that she had a reputation of being able to wheelie whatever she was riding…

Those pioneering women of motorcycle stunt might just say that girls like Tena “Stunt Blondie” Colbert, JoJo Farmer or Suzanne “Gixxie” Hamilton have it too easy these days. But the truth is, these girls are still raising their front wheels in a largely male dominated sport. And, at least judging by the photos, we don’t think they will be taking a back seat anytime soon. For the full chronology of stunt crazy moto-women, head on over to spotmotorcycles.com, and be sure to check out the video of Jessica Maine after the break… apparently gravity has no gender barriers. Thanks for the tip Ken!

Gallery: The women of stunt motorcycles

[Source: Spotmotorcycles]

Continue reading Girls Just Wanna Have Fun: Women, motorcycles and stunts throughout history [w/video]

Girls Just Wanna Have Fun: Women, motorcycles and stunts throughout history [w/video] originally appeared on Autoblog on Fri, 06 Aug 2010 15:29:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Continue reading “Girls Just Wanna Have Fun: Women, motorcycles and stunts throughout history [w/video]”

New study suggests that women drive dirtier than men – at least in Britain [w/poll]

Filed under: Etc., UK

We’ll be the first to admit that we’re not the most fastidious folks when it comes to a clean vehicle. It’s not that we don’t pride ourselves in having a clean-as-can-be car, it’s just that there are more pressing things on our schedule most days. The good news is, we’re not alone. According to research worked up by Autoquake – an online vehicle retailer in the UK – nearly half of drivers surveyed clean their vehicle in intervals of six months or more. Hey, even we aren’t that bad. Even more interestingly, the poll found that women are more likely to leave their ride dirty than men.

Around 56 percent of the women in the study said that they leave their vehicle unwashed for six months or more while 44 percent of men said the same. Granted, leaving half a year’s worth of grime to eat away at your vehicle’s bodywork is bad, but it gets worse: Four percent of those surveyed said that they never clean their vehicle.

This lead us to wonder – how often do give your vehicle the once-over? Come clean in our poll below, and don’t forget to check out the full press release from Autoquake after the jump.

View Poll

[Source: Autoquake]

Continue reading New study suggests that women drive dirtier than men – at least in Britain [w/poll]

New study suggests that women drive dirtier than men – at least in Britain [w/poll] originally appeared on Autoblog on Thu, 22 Jul 2010 14:01:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Continue reading “New study suggests that women drive dirtier than men – at least in Britain [w/poll]”