Filed under: New York Auto Show, Budget, Sedan, Nissan
“The Fiesta may have been getting the press, this is what was selling. We were up 20 percent last year. Our competitors have gone for sporty and styling, but that’s not what these buyers want. Subcompact buyers want a dependable, roomy car with good fuel economy, and they want the features and specs to feel they spent a lot more on a car than they did.”
The formula, inconspicuous as it might be, has worked: Nissan moved 99,705 Versa sedans and hatchbacks in 2010, running away from everything else in the class – next were the Honda Fit with 54,354, the Hyundai Accent with 51,975, and the Chevrolet Aveo with 48,623 units sold. Say what you will about the looks, with a segment-leading 103 cubic feet of room in the 2012 Versa and more standard features at a competitive price point, the momentum will likely continue.
Gallery: 2012 Nissan Versa: New York 2011
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Live photos copyright (C)2011 Drew Phillips / AOL
New York 2011: Nissan says subcompact buyers aren’t looking for styling, sportiness originally appeared on Autoblog on Thu, 21 Apr 2011 14:21:00 EST. Please see our terms for use of feeds.
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First up, however, is the SkyActiv-G gasoline-burner, which is a 2.0-liter four-cylinder engine. The directly injected unit is rated at 40 miles per gallon on the highway in the Mazda3, and produces 155 horsepower at 6,000 rpm and 148 pound-feet of torque at 4,100 rpm. That’s a horsepower increase of five percent and torque bump of 10 percent, all in a package that’s 4.4 pounds lighter than the currently available standard 2.0-liter.

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