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Video: Epic Kia Optima Super Bowl ad stars Poseidon, aliens

Filed under: Sedan, Marketing/Advertising, Videos, Kia

2011 kia optima one epic ride screen-grab

2011 Kia Optima ‘One Epic Ride’ Super Bowl ad – Click above to watch the video after the jump

We know the 2011 Kia Optima is an excellent sedan, but apparently it’s so desirable that anyone and everything across time and space are clamoring to get it.

In the Korean automaker’s new Super Bowl ad, a police officer playing ‘bad cop’ decides to take the car off the hands of a couple, now cuffed to his parked motorcycle. The constable, in turn, is no match for a super villain, his slick helicopter and a waiting mega-yacht. The Optima nearly falls into the villain’s hands, but by then, the all-new sedan has piqued the interest of the gods (we would have pegged Poseidon as a Maserati guy), and that’s when things get really interesting.

Click past the jump to watch the elaborate and visually impressive journey unfold.

Gallery: Kia Optima goes on One Epic Ride

[Source: Kia via YouTube]

Continue reading Video: Epic Kia Optima Super Bowl ad stars Poseidon, aliens

Video: Epic Kia Optima Super Bowl ad stars Poseidon, aliens originally appeared on Autoblog on Fri, 04 Feb 2011 12:29:00 EST. Please see our terms for use of feeds.

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Video: Second Camaro Super Bowl commercial features blondes, red heads and brunettes

Filed under: Coupe, Performance, Marketing/Advertising, Videos, Chevrolet

Chevrolet Camaro Super Bowl Ad

Chevrolet Camaro Super Bowl Ad – Click above to watch the video after the jump

A long-standing favorite past-time of beer-drinking buddies everywhere is coming up with absurd movie and commercial plots. With the unfortunate exception of The Love Guru, none of these ill-conceived scripts have ever made it past the six pack and into the harsh, unforgiving light of reality. That is, until now. General Motors has just dropped the longest of its Super Bowl commercials for the Chevrolet Camaro, and thanks to the hilarious navigation and off-the-wall sequence of events, the clip is an absolute winner. The one-minute commercial covers nearly all of the bases without breaking a sweat.

There are beautiful women blasting through the open desert, hay bales, helicopter chases, mirrors and death-defying feats. In fact, this ad is one explosion away from being the next Michael Bay Transformers flick. Not that there’s anything wrong with that.

Hit the jump to check out the full-length spot for yourself, and keep an eye out on Super Bowl Sunday for the real deal.

[Source: Camaro5]

Continue reading Video: Second Camaro Super Bowl commercial features blondes, red heads and brunettes

Video: Second Camaro Super Bowl commercial features blondes, red heads and brunettes originally appeared on Autoblog on Thu, 03 Feb 2011 12:32:00 EST. Please see our terms for use of feeds.

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Video: Audi Super Bowl ad features Kenny G as prison warden

Filed under: Marketing/Advertising

Kenny G Audi ad

Kenny G is Head of Riot Supression – Click above to watch the videos after the break

Audi today announced that Grammy-winning saxophonist Kenny G will make a “humorous” appearance (we could assume it would try to be humorous…) in the brand’s 60-second spot during Super Bowl XLV.

The ad, set to air in the first break after kick-off on February 6, 2011, will feature an adventurous prison escape scene that culminates with a comical cameo by Kenny G as the luxury prison Riot Suppressor.

The german automaker launched a couple of online long-form teaser videos – neither of which actually features an automobile – for the commercial that you can find after the break, along with details on how you could win prizes from Audi, including the chance to drive an R8 at a racetrack.

Click here to continue reading…

Continue reading Video: Audi Super Bowl ad features Kenny G as prison warden

Video: Audi Super Bowl ad features Kenny G as prison warden originally appeared on Autoblog on Wed, 02 Feb 2011 19:57:00 EST. Please see our terms for use of feeds.

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Chevy leads this year’s pack of Super Bowl car commercials

Filed under: Marketing/Advertising, Chevrolet, GM

Chevrolet Camaro Super Bowl commercial

You don’t mess with the Bumblebee – Click above to watch the video after the break

General Motors is back and back big in this year’s Super Bowl. The automaker will have eight 30-second ads in and around the game, including the pre-game show.

“We’re looking to win the day,” says Chevy marketing director Chris Perry

GM marketing chief Joel Ewanick, who came to GM in April 2010 from Hyundai, with a short six-week stint at Nissan in between, is big on big media venues. He likes the Super Bowl, Academy Awards, Olympics, Presidential debates and the like.

Don’t look for big yucks, though, which is a mainstay of Super Bowl ad themes. All of the ads will be for Chevrolet, with ads by San Francisco ad agency Goodby, Silverstein & Partners, which launched the “Chevy Runs Deep” campaign last fall.

Ewanick told the agency to focus on telling stories that convey information and product benefits about Chevy’s newest and most important vehicles – the Volt, Cruze and Silverado pickup. There are two ads running in pre-game, five within the game and one during the post game show.

“We’re looking to win the day,” said Chevy marketing director Chris Perry. Among auto marketers, Chevy will be competing against Volkswagen, Audi, Mercedes-Benz, Hyundai, BMW, Kia and Chrysler. Toyota, Honda and Ford, which have bought time in the past, are sitting this year out.

Continue reading Chevy leads this year’s pack of Super Bowl car commercials

Chevy leads this year’s pack of Super Bowl car commercials originally appeared on Autoblog on Wed, 02 Feb 2011 15:59:00 EST. Please see our terms for use of feeds.

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Videos: Hyundai spotlights Elantra and Sonata Hybrid for Super Bowl

Filed under: Marketing/Advertising

2011 Hyundai Elantra

Hyundai Elantra Super Bowl ad – Click above to watch the video after the jump

Hyundai will run three TV ads in this weekend’s Super Bowl, all supporting the 2011 Elantra and Sonata Hybrid.

The ads for the Elantra continue a theme begun two weeks earlier in the NFL Conference Championship games in which Hyundai is trying to show that the Elantra surpasses expectations most consumers have about compact cars. Both ads play to a theme of hypnosis and the idea that people need to “snap out of it” and get deprogrammed about their ideas of what a compact car can and should be. A third ad, which has already aired, shows a sheep driving an Elantra. The 40-mpg highway rating of the Elantra plays prominently, and may, indeed, be the most memorable bits of these ads… though the driving sheep is a pretty good image too.

The Hyundai Sonata Hybrid has a stronger idea behind it, putting across the message that we should never settle for the first thing to come along an indirect jab at Toyota Prius and perhaps Ford Fusion Hybrid.

Images of bikes with enormous front wheels circa the 19th century, a stoner carrying a stereo turntable around his neck, and a guy using a cellphone the size of a raccoon provides some decent visual jokes. This spot will probably get remembered better than the hypnosis Elantra ads.

Hyundai’s in-house ad agency, Innocean, created the ads. Follow the jump to see the videos and read Hyundai’s official press release.

[Source: Hyundai]

Continue reading Videos: Hyundai spotlights Elantra and Sonata Hybrid for Super Bowl

Videos: Hyundai spotlights Elantra and Sonata Hybrid for Super Bowl originally appeared on Autoblog on Wed, 02 Feb 2011 15:00:00 EST. Please see our terms for use of feeds.

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VW Super Bowl XLV spots push new New Beetle and Passat

Filed under: Coupe, Sedan, Marketing/Advertising, Videos, Hatchback, Volkswagen, Humor

VW Super Bowl XLV Black Beetle spot

Volkswagen Black Beetle Super Bowl XLV spot – Click above to watch the videos after the break

Volkswagen of America will run two ads in the Super Bowl XLV February 6, one for the 2012 New Beetle and one for the 2012 Passat, neither one of which is on sale yet.

The first ad, “Black Beetle,” doesn’t show the actual car, but rather shows a black beetle, as in insect, racing its way passed other insects in the forest. This beetle has a unique shape, apart from the other beetles, and at the end of the ad, gives way to the silhouette of the 2012 New Beetle. The ad is meant to mimic a movie car chase, though I wouldn’t exactly compare it with with Bullitt or The French Connection.

VW Super Bowl XLV spot: The Force Though the new New Beetle won’t go on sale until this Fall, Volkswagen started hyping its arrival last December when it promised Oprah Winfrey’s studio audience each a free one as part of the show host’s “Favorite Things” string of shows.

When Volkswagen launched the New Beetle as a 1999 model, after almost 20 years with no VW Beetle in the German automaker’s lineup, it re-ignited the company’s fortunes in the U.S. In the early 1990s, VW came close to leaving the U.S. market. But the reveal of the Concept 1 car at the 1994 North American International Auto Show in Detroit lit a fire under interest in VW and sent consumers to showrooms to see the latest Jetta and Passat in droves.

VW is hoping for a build in interest in a new New Beetle this year that will help drive showroom traffic even before it arrives.

Continue reading (and see the commercials)…

Continue reading VW Super Bowl XLV spots push new New Beetle and Passat

VW Super Bowl XLV spots push new New Beetle and Passat originally appeared on Autoblog on Wed, 02 Feb 2011 12:59:00 EST. Please see our terms for use of feeds.

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Video: Chevrolet Camaro stars in ‘Al’s Chevrolet’ Super Bowl commercial

Filed under: Coupe, Performance, Marketing/Advertising, Chevrolet, GM

Chevrolet Super Bowl ad

Chevrolet Super Bowl ad – Click above to watch the video after the jump

General Motors is planning an all-out advertising assault on this year’s Super Bowl with a total of five ads spread throughout the game. The spots will focus on the Chevrolet Camaro, Cruze Eco, Silverado HD and, of course, the Volt. Each of the 30-second spots have a completely different feel, and at least a few of them will show up after Green Bay Packers and Pittsburgh Steelers are done beating themselves to oblivion during the post-game coverage. GM is staying fairly tight-lipped about the plots surrounding the majority of the ads, but the company has been kind enough to let slip the Camaro spot ahead of time.

The clip features Bumblebee of Transformers fame going toe to toe with a car lot mascot. Spoiler alert: don’t put your money on the chipmunk.

The ad features one impressive donut with plenty of tire smoke and some fairly seamless CG for good measure. Hit the jump to take a look at the video for yourself and read the full press blast.

[Source: General Motors]

Continue reading Video: Chevrolet Camaro stars in ‘Al’s Chevrolet’ Super Bowl commercial

Video: Chevrolet Camaro stars in ‘Al’s Chevrolet’ Super Bowl commercial originally appeared on Autoblog on Tue, 01 Feb 2011 14:59:00 EST. Please see our terms for use of feeds.

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Video: Volkswagen teases ‘Black Beetle’ Super Bowl ad

Filed under: Sedan, Marketing/Advertising, Videos, Hatchback, Volkswagen, Humor

Volkswagen Super Bowl ad

Volkswagen Super Bowl ad – Click above to watch video after the jump

It looks like Super Bowl fans will be enjoying a pair of Volkswagen ads between plays this year. The German automaker is returning to the greatest spectacle in the NFL for the first time in nine years with two 30-second spots designed to get people excited about both the next-generation Beetle and Passat.

We’ve had the good fortune of seeing both ads, and they’re equally entertaining. Unfortunately, the full pieces are being kept under lock and key until later this week, when we’ll be sure to share them with the world.

Until then, Volkswagen has decided to show off a teaser clip for the Beetle spot featuring a road-hugging black beetle. We dig his white racing stripes.

Don’t like bugs? No worries. The spot for the Passat centers on a Star Wars parody. Stay tuned for the full clips and be sure to hit the jump for a look at the teaser as well as the press release.

[Sources: Volkswagen, YouTube]

Continue reading Video: Volkswagen teases ‘Black Beetle’ Super Bowl ad

Video: Volkswagen teases ‘Black Beetle’ Super Bowl ad originally appeared on Autoblog on Mon, 31 Jan 2011 16:58:00 EST. Please see our terms for use of feeds.

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Kia travels through space and time, returns to the Super Bowl

Filed under: Sedan, Marketing/Advertising, Kia

2011 Kia Optima Epic Ride

2011 Kia Optima is an object of desire across time and space – Click above for high-res image gallery

Kia had a strong 2010 and the Korean automaker hopes that momentum is continued right through 2011. No doubt, the all-new 2011 Kia Optima is one vehicle that will be a cornerstone for the brand if it is to keep up its recent success. No rusprise, then, that Kia is unveiling a new 60-second ad spot highlighting its midsize sedan during the first quarter of the Super Bowl.

Entitled “One Epic Ride,” the commercial features the 2011 Optima as it “travels through time and space.” The car becomes an object of desire for cops, aliens, an international villain and even the Greek god Poseidon.

Further pushing the Optima messaging to the masses is the One Epic Contest. In the days preceding the Super Bowl, Kia will reveal a series of clues by way of TV spots, print ads and social media posts. The clues will then be used to answer questions at the OneEpicContest.com website, and five lucky winners will walk away with a brand new 2011 Kia Optima of their very own. Check out the complete press release after the break.

Gallery: Kia Optima goes on One Epic Ride

[Source: Kia]

Continue reading Kia travels through space and time, returns to the Super Bowl

Kia travels through space and time, returns to the Super Bowl originally appeared on Autoblog on Wed, 26 Jan 2011 16:28:00 EST. Please see our terms for use of feeds.

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Super Bowl MVP will receive a Chevy Camaro Convertible

Filed under: Convertible, Marketing/Advertising, Chevrolet, GM

2011 Chevrolet Camaro Convertible

2011 Chevrolet Camaro Convertible – Click above for high-res image gallery

The Super Bowl is right around the corner, and that means one NFL player is close to winning their dream prize. No, we’re not talking about the Lombardi tropy, but the Pete Rozelle MVP award, and more importantly the prize car that goes along with it. This year, the winner will get to feel the breeze through their un-helmeted hair because General Motors is supplying a 2011 Chevrolet Camaro Convertible for the most valuable player.

Previously, GM supplied a long string of Cadillacs for Super Bowl MVPs, and the Escalade proved to be the most popular ride of choice. Now the General is using the coveted NFL stage to highlight its newest drop-top… probably a better way to spend its money considering a 30 second spot costs up to $3 million. Wait… GM is doing that too. No matter, check out the press release after the break for the official announcement.

Gallery: 2011 Chevrolet Camaro Convertible

[Source: General Motors]

Continue reading Super Bowl MVP will receive a Chevy Camaro Convertible

Super Bowl MVP will receive a Chevy Camaro Convertible originally appeared on Autoblog on Tue, 25 Jan 2011 18:30:00 EST. Please see our terms for use of feeds.

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