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VW Super Bowl XLV spots push new New Beetle and Passat

Filed under: Coupe, Sedan, Marketing/Advertising, Videos, Hatchback, Volkswagen, Humor

VW Super Bowl XLV Black Beetle spot

Volkswagen Black Beetle Super Bowl XLV spot – Click above to watch the videos after the break

Volkswagen of America will run two ads in the Super Bowl XLV February 6, one for the 2012 New Beetle and one for the 2012 Passat, neither one of which is on sale yet.

The first ad, “Black Beetle,” doesn’t show the actual car, but rather shows a black beetle, as in insect, racing its way passed other insects in the forest. This beetle has a unique shape, apart from the other beetles, and at the end of the ad, gives way to the silhouette of the 2012 New Beetle. The ad is meant to mimic a movie car chase, though I wouldn’t exactly compare it with with Bullitt or The French Connection.

VW Super Bowl XLV spot: The Force Though the new New Beetle won’t go on sale until this Fall, Volkswagen started hyping its arrival last December when it promised Oprah Winfrey’s studio audience each a free one as part of the show host’s “Favorite Things” string of shows.

When Volkswagen launched the New Beetle as a 1999 model, after almost 20 years with no VW Beetle in the German automaker’s lineup, it re-ignited the company’s fortunes in the U.S. In the early 1990s, VW came close to leaving the U.S. market. But the reveal of the Concept 1 car at the 1994 North American International Auto Show in Detroit lit a fire under interest in VW and sent consumers to showrooms to see the latest Jetta and Passat in droves.

VW is hoping for a build in interest in a new New Beetle this year that will help drive showroom traffic even before it arrives.

Continue reading (and see the commercials)…

Continue reading VW Super Bowl XLV spots push new New Beetle and Passat

VW Super Bowl XLV spots push new New Beetle and Passat originally appeared on Autoblog on Wed, 02 Feb 2011 12:59:00 EST. Please see our terms for use of feeds.

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PA town fines drivers trying to save shoveled-out parking spots

The sun’s just coming up and the coffee isn’t quite done brewing, but you know what you have to do: grab the snow shovel and free your car from its soft, white prison. When finished, your automobile once again tastes freedom and you’ve built a nice little parking space. Rather than let someone else take advantage of your labor and lay claim it after you’ve driven away, you decide to set down a cone or lawn chair. This may seem like a simple token of ownership but it’s actually a shining beacon of “back-off” that’s communicated to other motorists. Try pulling this in the Darby Township section of Delaware County, Pennsylvania, and it might cost you.

According to a city ordinance, offending space-savers may be fined up to $300. Another portion of the ordinance says that shovelers putting snow back onto plowed roads can be fined as well. So, shovel away, but remember: no calling dibs after the fact.

[Source: The Morning Call | Image: Andrew Burton/Getty]

PA town fines drivers trying to save shoveled-out parking spots originally appeared on Autoblog on Sat, 15 Jan 2011 20:01:00 EST. Please see our terms for use of feeds.

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Video: Nissan unveils four new Innovation For All spots

Filed under: Marketing/Advertising, Technology, Videos, Nissan

2011 Nissan Quest in new ad campaign – Click above to watch video after the jump

We do love our car commercials. Oftentimes, marketing departments and ad agencies simply have a way of distilling everything we love about cars, trucks, SUVs and yes, even CUVs into easily-digestible snippets of video. Nissan has just rolled out a new collection of four ads under the Innovation for All banner, each focusing on the company’s commitment to new ideas, designs and products.

If you look closely, you may even spy the next-generation Nissan Quest lurking among the quick cuts in the first ad. Judging from what we’ve seen, it looks like the company’s minivan will be awfully similar to the Japanese-market Elgrand that Nissan debuted not so long ago.

In addition to the tech-centric commercial, Nissan is touting the fact that its vehicles have had brake override systems since 2004, ribbing rival Toyota and underscoring the company’s commitment to safety at the same time. As you may recall, legislators have called for brake-override protection to be mandatory on all new cars in the wake of the Toyota unintended acceleration fiasco. Hit the jump to take a look at the spots for yourself.

[Source: Nissan]

Continue reading Video: Nissan unveils four new Innovation For All spots

Video: Nissan unveils four new Innovation For All spots originally appeared on Autoblog on Wed, 25 Aug 2010 14:58:00 EST. Please see our terms for use of feeds.

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