A Semi-Authorized Guide to BMW Innovation

Filed under: Hybrid, Performance, Technology, BMW, Electric, Diesel, Luxury

Automakers are always hot to tout their latest advancements, and BMW is no different. This past week in Munich, the automaker hosted Autoblog at its 2011 Innovation Day to give us a glimpse into what BMW’s boffins are up to and what drivetrains, components and technologies it’s planning to bring to market. BMW continues to champion its Efficient Dynamics mantra, comprised of lightweight materials, hybrid and turbocharged drivetrains and a new modular engine platform that takes the tried-and-true cylinder expansion idea to its logical extreme. So what did we learn? Plenty. And some of it wasn’t exactly authorized.

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Gallery: 2011 BMW Innovation Days

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A Semi-Authorized Guide to BMW Innovation originally appeared on Autoblog on Thu, 14 Apr 2011 14:57:00 EST. Please see our terms for use of feeds.

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Video: Nissan unveils four new Innovation For All spots

Filed under: Marketing/Advertising, Technology, Videos, Nissan

2011 Nissan Quest in new ad campaign – Click above to watch video after the jump

We do love our car commercials. Oftentimes, marketing departments and ad agencies simply have a way of distilling everything we love about cars, trucks, SUVs and yes, even CUVs into easily-digestible snippets of video. Nissan has just rolled out a new collection of four ads under the Innovation for All banner, each focusing on the company’s commitment to new ideas, designs and products.

If you look closely, you may even spy the next-generation Nissan Quest lurking among the quick cuts in the first ad. Judging from what we’ve seen, it looks like the company’s minivan will be awfully similar to the Japanese-market Elgrand that Nissan debuted not so long ago.

In addition to the tech-centric commercial, Nissan is touting the fact that its vehicles have had brake override systems since 2004, ribbing rival Toyota and underscoring the company’s commitment to safety at the same time. As you may recall, legislators have called for brake-override protection to be mandatory on all new cars in the wake of the Toyota unintended acceleration fiasco. Hit the jump to take a look at the spots for yourself.

[Source: Nissan]

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Video: Nissan unveils four new Innovation For All spots originally appeared on Autoblog on Wed, 25 Aug 2010 14:58:00 EST. Please see our terms for use of feeds.

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