Report: Crowdsource funding push on to save historic Ford buildings

Filed under: Plants/Manufacturing, Ford

Ford Highland Park Plant

Detroit has no shortage of old, abandoned buildings, both within the city and in the surrounding communities. Few, though, have the historical significance of the old Ford Highland Park facility. Home to the very first moving assembly line, Highland Park was designed by the legendary Albert Kahn, and was one of the homes of the Model T.

Now, the Woodward Avenue Action Association is attempting to buy both the 40,000-square-foot admin building, which is located off the historic Woodward Avenue, and an 8,000-square-foot garage. The WAAA’s goal is to convert the buildings into an automotive heritage center. The Detroit News spoke to the interim director of the WAAA, Deborah Schutt, who commented, “[Metro Detroit has] not been very good at telling our own story. So we’ve decided, let’s pull everything together and tell our story.”

The WAAA made an offer of $550,000 to buy the two buildings, and has $400,000 from the Michigan Department of Transportation and another $15,000 from the Michigan Economic Development Corporation. It’s trying to raise a further $125,000 through crowd-sourcing, starting a campaign called “Five Dollars A Day,” after old Hank Ford’s $5-per-day wage for line workers.

The WAAA has until September 19 to collect the money and purchase the building, which is a National Historic Landmark. Those interesting in donating can go here or call 248-288-2004.

Crowdsource funding push on to save historic Ford buildings originally appeared on Autoblog on Thu, 22 Aug 2013 15:21:00 EST. Please see our terms for use of feeds.

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GM, OnStar announce ‘Push On’ sweepstakes

Filed under: Technology, Buick, Cadillac, Chevrolet, GM, GMC

OnStar 'Push On' Sweepstakes

Starting today, General Motors is holding a car giveaway sweepstakes through its OnStar division. The contest will award 10 lucky OnStar users a brand new Chevrolet, Cadillac, Buick or GMC of their choosing. To enter, contestants need only to push their vehicle’s OnStar button.

According to GM, it’s not necessary for the contestants to be OnStar subscribers to enter – all you need is an OnStar-equppied vehicle and you’re ready to go. The idea here is that non-subscribing customers enter the contest and realize the many benefits of having OnStar.

The winners of the contest will be allowed to pick any General Motors product as their prize – everything from the Chevrolet Corvette ZR1 or Cadillac CTS-V to the Buick Regal or GMC Canyon. (Pick the CTS-V Sport Wagon. You’ll thank us later.) The only vehicle off limits is the illustrious Chevrolet Volt. GM’s contest is open for entries until May 31. Hit the jump for GM’s official press release.

[Source: General Motors]

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GM, OnStar announce ‘Push On’ sweepstakes originally appeared on Autoblog on Tue, 15 Mar 2011 16:30:00 EST. Please see our terms for use of feeds.

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Chicago 2011: Ford’s Farley talks Apple Genius Bars and the push to “democratize technology”

Filed under: Chicago Auto Show, SUV, Marketing/Advertising, Crossover, Ford

2011 Ford Explorer – Click above for high-res image gallery

Jim Farley, Ford’s Group Vice President, Global Marketing, Sales and Service, gave the keynote speech at the Chicago Auto Show this morning, and the only way it could have been more on-topic is if he had given his speech via Facebook chat.

Before Farley announced the new “What Would You Go Do?” campaign for the 2011 Ford Explorer, he laid out how the Explorer’s Facebook launch set a new tone for how Ford has conversations with its customers, and even set a new tone for the company itself. Follow the jump for more and Ford’s press release on the Explorer competition.

Gallery: 2011 Ford Explorer: First Drive

2011 Ford Explorer2011 Ford Explorer2011 Ford Explorer2011 Ford Explorer2011 Ford Explorer

Photos copyright (C)2011 Drew Phillips / AOL

[Source: Ford]

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Chicago 2011: Ford’s Farley talks Apple Genius Bars and the push to “democratize technology” originally appeared on Autoblog on Wed, 09 Feb 2011 18:57:00 EST. Please see our terms for use of feeds.

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Report: GM sales boosted by incentives, analysts fear return of ‘push’ model

Filed under: Car Buying, Etc., GM, Earnings/Financials

General MotorsAccording to Automotive News, some analysts are accusing General Motors of sliding back into bad habits by boosting sales with heavy incentives. The report says that GM’s 22-percent sales jump in January was largely fueled by laying piles of cash on the hood. On average, GM handed out $3,762 per vehicle last month – the highest incentive figure of any of the six largest automakers. That number represents a 29-percent increase over the same month last year, and Edmunds.com analysts are concerned that the automaker has begun pushing too many models on dealers with plans to move them with incentives.

GM, meanwhile, says that while the company did institute a “modest” increase in incentives last month, it doesn’t plan on falling back into the rut of driving production with the cash. The company saw Chevrolet sales jump 19 percent, while Buick and GMC enjoyed a 32-percent increase, all of which were driven largely by more free-flowing consumer credit.

[Source: Automotive News – sub. req.]

Report: GM sales boosted by incentives, analysts fear return of ‘push’ model originally appeared on Autoblog on Sat, 05 Feb 2011 12:02:00 EST. Please see our terms for use of feeds.

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VW Super Bowl XLV spots push new New Beetle and Passat

Filed under: Coupe, Sedan, Marketing/Advertising, Videos, Hatchback, Volkswagen, Humor

VW Super Bowl XLV Black Beetle spot

Volkswagen Black Beetle Super Bowl XLV spot – Click above to watch the videos after the break

Volkswagen of America will run two ads in the Super Bowl XLV February 6, one for the 2012 New Beetle and one for the 2012 Passat, neither one of which is on sale yet.

The first ad, “Black Beetle,” doesn’t show the actual car, but rather shows a black beetle, as in insect, racing its way passed other insects in the forest. This beetle has a unique shape, apart from the other beetles, and at the end of the ad, gives way to the silhouette of the 2012 New Beetle. The ad is meant to mimic a movie car chase, though I wouldn’t exactly compare it with with Bullitt or The French Connection.

VW Super Bowl XLV spot: The ForceThough the new New Beetle won’t go on sale until this Fall, Volkswagen started hyping its arrival last December when it promised Oprah Winfrey’s studio audience each a free one as part of the show host’s “Favorite Things” string of shows.

When Volkswagen launched the New Beetle as a 1999 model, after almost 20 years with no VW Beetle in the German automaker’s lineup, it re-ignited the company’s fortunes in the U.S. In the early 1990s, VW came close to leaving the U.S. market. But the reveal of the Concept 1 car at the 1994 North American International Auto Show in Detroit lit a fire under interest in VW and sent consumers to showrooms to see the latest Jetta and Passat in droves.

VW is hoping for a build in interest in a new New Beetle this year that will help drive showroom traffic even before it arrives.

Continue reading (and see the commercials)…

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VW Super Bowl XLV spots push new New Beetle and Passat originally appeared on Autoblog on Wed, 02 Feb 2011 12:59:00 EST. Please see our terms for use of feeds.

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Audi makes a push for solar

Filed under: Europe, Technology, Hatchback, Electric

Audi A1 E-Tron Charging

Audi is rolling out a new solar program for its fledgling fleet of eTron electric vehicles. The German manufacturer is planning to expand the solar panel system at its facility in Ingolstadt so that the electric vehicle’s batteries may be charged using clean, renewable energy from the sun. Audi says that by the end of the year, it hopes to cover some 80,730 square feet of the plant’s roof with new photovoltaic panels. By the end of the project, Audi says it will have nearly 205,000 square feet of its German manufacturing facility’s roof covered with the solar cells. The company says that the new installation alone should produce enough electricity to power 180 homes.

Audi plans to only use about one third of the electricity produced by its solar system directly at the plant, with the juice going to both charge the company’s eTron vehicles and assist in the manufacture of other products. The rest of the energy will likely be fed back into the surrounding power grid. Hit the jump for the full press release.

[Source: Audi]

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Audi makes a push for solar originally appeared on Autoblog on Wed, 01 Dec 2010 17:31:00 EST. Please see our terms for use of feeds.

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